Testing, Testing: The Economics Of Social Conversions, Part 1
With so many variables at play, how can we dissect our data to give us...
Social Media Measurement
Morgan Lucas Top 6 Google Analytics Deep-Dive Recommendations
Ultimately, a deep-dive report measures changes in customer behavior, consideration, and conversion. Metrics are chosen...
Is making magic killing our careers?
Over the long weekend, I had some time to reflect on last week’s post on...
Tracey Parsons If The Metric Isn’t Money, You Cannot Measure ROI
Jason Falls explains that not all business objectives can be measured in terms of ROI. And that's ... okay.
Jason Falls A Cheap Way to Discover Brand-Topic Affinities on Twitter
Sometimes interesting things appear when you’re not even looking. And some lessons taught are applicable...
Seth Grimes Swallow your fear and start measuring
Digital marketing is my passion. Some would say I am “tattoo passionate” about digital marketing....
Social media ROI is nothing but a numbers game
Every time a marketer says that social media ROI isn’t important or doesn’t tell the...
Nichole Kelly Social Sentiment’s Missing Measures
Social-analytics accuracy is essential, whether you seek broad understanding of attitudes that affect your business,...
2014 Marketing Measurement Predictions
The world of marketing measurement has evolved drastically over the last 5 years. I’ve personally...
The $21,000 Tweet: From Social Right to Your Pipeline
I used to believe that you’d have better luck running into Bigfoot in Central Park...
Jason Miller The Social Media Tortoise and the Hare – Part 3
This is the third and final post in a 3 part series which takes a...
Malcolm De Leo The Social Media Tortoise and the Hare – Part 2
The concept of social listening is an integral component of being able to produce measurable...