How to Make the Business Case for Social Media Marketing
“Everyone’s doing social media marketing, but does anyone know if it’s worth the investment? The...
Social Media Measurement
Nichole Kelly Is Predictive Modeling the Future of Decision Making?
With all the time we spend talking about the best ways to measure, the best...
Don’t Let Goals Get In The Way Of Your Success
I was at a party the other week talking to an old friend that had...
Jason Spooner The Most Bogus Metric
I love Twitter. I really do. Even when I have a beef with it, I...
Ike Pigott In Praise of Vanity Metrics
In a recent Velocity Content Marketing Hangout, Joe Chernov said something interesting. In fact, he...
Doug Kessler Tools, Process and Culture…Oh My!
Everywhere I go and speak, I ask the same two questions before I start my...
Malcolm De Leo Autodesk Scores a Home Run with Gamification
AutoDesk is deeply integrating social elements into their software and business processes to lead social media innovation in their industry.
The ROI of Infographics
Defining the best way to measure the value of your infographic content can be an...
Mark Smiciklas Is Facebook Anti-ROI for Brands?
Does anyone else feel like Facebook is making it really difficult for brands to be...
Metavana Mix: Social Complexity, SparkScore Simplicity
Metavana is a new-on-the-scene semantic-analysis vendor whose core science invokes a supposed universal descriptive pattern, the...
Seth Grimes Social Media Measurement Model [Infographic]
The next step for organizations that are comfortable with the content side of social media is the development of a…
The Irony Of Measuring Marketing Now
While the measures of success are more easily quantifiable in the digital marketing world, it's harder for brands to be…
Jason Falls