7 Things Your Community Manager Needs Right Now
One of our clients onboarded a new community manager for the re-launch of social for...
Tracey Parsons
Tracey Parsons To High Performers Everywhere
Earlier this year, I wrote a post called the Curse of High Performers. It is...
Fix Your Broken-Record Content Strategy
Man, working on content and curating smartly can get so stale. It seems like you...
The only four metrics that matter
Man, do I have a closet full of hats, both literally and figuratively. I counsel...
Let it go
Our customers are getting more and more savvy and honestly fed up with our tactics....
9 reasons your social recruiting strategy sucks
Author’s note: I am cold and tired of winter. This post is particularly cranky Social...
Fire your social media team today, and hire Leslie Knope, instead
For the last seven seasons, I have seen the light. And she is Parks and...
My Inner Crybaby Is Crying Uncle
Awards season is ad season, as well. What began with #Downerbowl will end with the...
Don’t know your KPI? Prepare to fail
It’s true, I can get pretty preachy about stuff from time to time and sometimes,...
You heard the very expensive crickets. Now, hear this.
Much has been made of real-time or agile marketing. In fact, I wrote a little...
Is making magic killing our careers?
Over the long weekend, I had some time to reflect on last week’s post on...
The Curse of High Performers
Making magic is something that high performers do. They have a knack for conjuring amazing...