7 Ways to Power Your Workouts With Social Media
Whether you are planning for an outdoor adventure or hitting the gym, staying on track...
Jason Falls
Jason Falls Good Digital Marketing = Good Math
Conversion rates, action rates and math normally reserved for SEO and SEM professionals can drive good social and digital marketing.
5 Essential Social Media Tips Every Small Business Must Follow
Today, businesses must have a strong presence on the main social media channels, like Facebook,...
The Dilemma of the Personal Brand
Are you really a brand? Do you need to be? Listen to any digital marketing...
Why 2017 Will Be The Year of Targeting
Those who use social listening platforms will likely tell you that Twitter is a very...
Are Your Social Listening Insights Actually Valid?
In my work with the Conversation Research Institute, I recently came across some social listening...
What Happens When Your Audience Isn’t Your Target
As I was analyzing the online audience of a recent brand, I discovered that its...
Do You Understand Your Brand DNA?
Do you know why people love certain brands? Apple. Wal-Mart. Hilton. BMW. Adidas. Because they...
Three Lessons This Digital Marketer Learned from the Ad-Side
Jason Falls shares lessons that fuel smart social media strategy learned from advertising.
Report Shows Social Channel Effectiveness … Maybe
Jason Falls calls into question the effectiveness of social channels according to the latest Salesforce Marketing Leadership study.
Video, Audio and Imagery May Set Your Brand Apart in 2015
Reading the tea leaves in the social space isn’t always easy. But think about what...
G2 Crowd Rates Best Social Collaboration Tools
G2 Crowd ranked the best social collaboration tools and Salesforce's Chatter tops the list. But many other contenders are there…