Why Cost per Acquisition Is the Only Metric That Can Destroy Your Company
Before I became publisher of Social Media Explorer, Jason Spooner wrote a singling out Cost...
August 2016
Drew Neisser What We Can Learn From the Failure of Blab
The social media community is reeling and in an uproar from the sudden closure of...
Suzie McCarthy Visme and Venngage: We Evaluate 2 Top Image Creation Tools
Image is everything. It’s a fact that’s never been more obvious than now, as any...
Jarrett Chouinard WhatsApp Is Sharing Data with Facebook. How Will Marketers Benefit?
WhatsApp has changed its privacy policy. Once you update the app, you’ll notice a notification...
Jarrell Chalmers Google to Start “Punishing” Mobile Sites with Interstitial Pop-ups: Solutions?
On Tuesday, TechCrunch reported that Google will soon be “punishing” sites that display interstitial ads...
Don Power Branded Content Is Here to Stay
Fun fact: This year, the Tribeca Film Festival created its first ever award for branded...
Kristina Brown What Happens When Your Audience Isn’t Your Target
As I was analyzing the online audience of a recent brand, I discovered that its...
Jason Falls A Beginner’s Guide to Content Marketing
Content is like water. It seems to fall freely from the sky in abundance (think...
My Changing View for Facebook Advertising
Like many of you I am a user of Facebook, often logging in multiple times...
Frank Eliason Micro Influencers: When Less Is More
Influencer marketing has been gaining momentum amongst brands. Particularly in a climate that gets easily...
Katalina Bock 4 Unexpected Ways Social Media Can Impact SEO
Far too often, I see companies operating their SEO teams and their social media teams...
Cynthia Johnson Infographic: Content Marketing 101 Featuring Kittens
I recently came across an interview with Lukas Kircher. Mr. Kircher is the managing director of...
Mark Armstrong