Interview With Jason Baldridge on Driving Social Marketing With Behavior Analytics
Computational linguists and computer scientists, among them University of Texas professor Jason Baldridge, have been working...
Seth Grimes
Seth Grimes Counting Bugs at LinkedIn
LinkedIn has a bug problem, in two senses. There are long-standing, unresolved errors, and there are...
A Cheap Way to Discover Brand-Topic Affinities on Twitter
Sometimes interesting things appear when you’re not even looking. And some lessons taught are applicable...
LinkedIn Misconnects Show that Automated Matching is Hard
I’ll report here on a LinkedIn error — it’s not a bug, it’s a flawed...
My Search for Relevance on LinkedIn
I’m a heavy LinkedIn user, and like many of my ilk — recruiters, marketers, job...
Social Sentiment’s Missing Measures
Social-analytics accuracy is essential, whether you seek broad understanding of attitudes that affect your business,...
It Goes Without Saying: From Sentiment to Intent
Automated methods help you unlock the immense potential business value of sentiment and intent signals in social, online, and enterprise…
Metavana Mix: Social Complexity, SparkScore Simplicity
Metavana is a new-on-the-scene semantic-analysis vendor whose core science invokes a supposed universal descriptive pattern, the...
Never Trust Sentiment Accuracy Claims
Social media monitoring and research tools with natural language processing often claim 75, 85 or even 95 percent accuracy in…