If every person and brand out there was sailing smoothly with social media marketing, we’d have no reason for conferences and events, blogs and books. Every company has challenges to social media marketing success, some internal, some external. When marketers look to solve these problems, they often look to software first. But software is only part of the solutions.

I caught up with Erika Brookes from Oracle-Vitrue last week to chat about some of the challenges her clients are seeing in the social space and how they’re solving them. Oracle-Vitrue is a sponsor of Explore Minneapolis coming next week (Aug. 16-17) to the DoubleTree by Hilton Park Place. They’ll be there, along with other great sponsors and software companies and an all-star lineup of speakers to help you think deeply and differently about everything from content marketing to measurement and analytics and beyond. You can register below the video, but let’s dive in and see what Erika had to share:

You won’t want to miss the business insights we have to offer at Explore Minneapolis. I’ll be speaking, along with an all-star lineup that includes SME Digital’s Nichole Kelly, The Now Revolution co-author Jay Baer, Edison Research’s Tom Webster, Ad Contrarian Bob Hoffman and more. The event will also feature a number of excellent software providers and companies like Oracle-Vitrue to help you navigate the waters of digital marketing. They’ll bring their knowledge to share as well as their products. This is a must-attend event, so register now!

The two-day event, incredible content, breakfast, lunch and a cocktail reception is $450, but if you’re a member of a professional organization (IABC, PRSA, AMA or similar), ask if they have a discount code for you and save big! Learn more about the speakers, their topics and more at the Explore Minneapolis registration page!

Or register here:

Explore is a five-city conference event series from Social Media Explorer and presented by Expion and Raven Internet Marketing Tools. Learn more and sign up for email updates for the city nearest you at GoToExplore.co.

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By Jason Falls

Jason Falls is the founder of Social Media Explorer and one of the most notable and outspoken voices in the social media marketing industry. He is a noted marketing keynote speaker, author of two books and unapologetic bourbon aficionado. He can also be found at JasonFalls.com.

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