Is Hiring The Key To Social Success?

Few people know Scott Stratten, he of @Unmarketing fame and author of a book by that name and the new Book of Business Awesome, has a background in human resources. When you learn that, you typically, do a double take and think, “Wha?” But it’s true.

Scott and I caught up last week to talk about his upcoming keynote at Explore Portland (ticket form below) and wound up diving into a discussion about the feasibility of hiring being critical to your success as a social business and in social media marketing. In short, you can’t force awesome from unawesome employees. So hiring is a step in the process. Jump into the video and hear what Scott has to say:

Scott will be our Keynote of Awesomeness at Explore Portland on Nov. 15-16 and you should come! Social Media Explorer readers get $200 off the ticket price by using the Promotional Code ILOVESME in the ticket form below. The event is chock full of awesome content. Michael Brito, Jay Baer, Nichole Kelly, Zena Weist, Hunter Boyle, DJ Waldow, Tom Webster, Tamsen Webster, Ian Lurie and much more will bring their expertise to bear for you there. Register now and join us for two days of Awesomeness!

So what do you think? Can you train awesome or is it something you have to hire for? Let us know your thoughts in the comments.