Content Marketing: Will You Be Writing Big Checks or Cashing Them?
That “content is king” mantra you’re reading nearly every time you click on an article...
Barry Feldman
Barry Feldman (How to) Write a Headline and Become a Media Star
This ain’t Back to the Future. It’s Top Gun. We’re going time traveling—backwards. You with...
Social Media Managers: What’s With All the Whining?
I’m not a social media manager. So I offer my apologies in advance. In just...
Social Media is as Worthless as the Telephone
Welcome one and all to the world premiere of the Theater of the Absurd, the...
Murder, Execution and Other Strategic Plans for Ambitious CMO’s
Chief Marketing Officers can’t rub out CEOs. It’s not fair because the CEO can surely...
Only Birdbrains Bet $4,000,000 on the Super Bowl
It’s the Super Bowl—at the Superdome. Super bros John and Jim Harbaugh lead their teams...
Your Content Needs to Shake It Up, Baby
No doubt you’ve seen those folks on street corners waving around signs and giant arrows...
Content Marketing: The Beautiful Buzz and the Hellacious Hangover
Traditional advertising diehards practically invented the two-martini lunch, but the old saps have been shunned...
All Positive All the Time is Positively Boring
Disclaimer #1: I love The Beatles. I’ve worn out every album. Disclaimer #2: I...
If You Don’t Treat Social Media Like Sex, You’re Doing it Wrong.
I was at church when I got the idea for this article. It’s not as...