(Here are the slides from that presentation) [slideshare id=76358269&doc=drewneisserssustorytelling-170525214729]

One of my pet peeves, by the way, is that presenters neglect to tell stories even when they are on panels about storytelling. The same goes for bloggers. To really understand let alone explain this topic, you need to start crafting stories yourself and share them at home, at the office, in writing, and on the stage when the opportunities arise. But here’s the good news — this is well-trodden territory and resources abound including the 9 featured below.

1. Story Engineering by Larry Brooks

There are lots of types of storytelling and it helps to understand the main ones before you approach the branded variety. Story Engineering is geared for budding novelists, focusing on the “6 core competencies of successful writing” including Concept, Character, Theme, Story Structure, Scene Execution and Writing Voice. This will give you a great foundation especially if you grasp the difference between an Idea and a Concept.

2. Story: Substance, Structure, Style and the Principles of Screenwriting by Robert McKee

This is the bible for aspiring screenwriters and even those who’ve succeeded in the profession many of whom attended McKee’s legendary screenwriting workshops (which btw we are using workshops for starting projects) . McKee is a master at showing how all the elements fit together and the critical relationship between structure and character. You’ll also enjoy the references to 100’s of films that you’ve seen and will have a new appreciation for why they were so memorable.

3. Pixar Storytelling: Rules for Effective Storytelling Based on Pixar’s Greatest Films by Dean Movshovitz

No studio in history has cranked out as many hits in a row as Pixar that not only succeeded with global audiences but also with typically irascible film critics. Their secret – if the story is flawed the movie will be too so they spend months if not years making sure the story is perfect before starting production. This book spells out their formula in language even we marketers can understand!

4. The Art of Storytelling by The Great Courses

If you’ve never experienced a Great Course, an extensive series of recorded college classes by acclaimed professors, this particular one will convert you for sure. Professor Hannah Harvey also happens to be a professional storyteller herself, making this more like a visit to The Moth than a classroom. Importantly, you learn some of the nuances of oral storytelling versus the written forms like novels and screenplays discussed above.

5. Ted Talks Storytelling by Akash Karia

For the about the cost of a large double shot cappuccino from your favorite coffee bar, this little book packs a terrific punch, offering 23 storytelling tips derived from the over 30 of the most popular TED Talks. If you have a speech to give in the near future, this resource will be particularly helpful as the author breaks down how to wow an audience while providing examples that are sure to inspire.

6. StorySelling by Nick Nanton and J. W. Dicks

Having worked our way from novels to film to public speaking, this book will help you craft your business story and importantly, offer guidance on how to spread the word. Rich with examples of entrepreneurs that used stories to propel their companies to new heights, you’ll recognize some of the critical storytelling elements from the other genres we’ve already covered. The difference is that these authors offer specific exercises to help you discover and refine your personal or professional brand story.

7. All Marketers are Liars by Seth Godin

If you’ve read any book by Seth Godin, you know that he always offers great examples of how this or that business found a unique way to cut through. This book continues that pattern only all of them point back to a fundamental premise that stories — great stories — carry the day for all sorts of brands in a wide range of categories. Although Godin’s book is less prescriptive than StorySelling, it does offer further inspiration to refine your brand story if you haven’t already.

8. Marketing Today with Alan Hart Episode 46

My friend Alan Hart has a terrific podcast series that features interviews with a number of top Chief Marketing Officers. The episode that I recommend in this context is the one with Clay Hausmann, CMO of Aktana. Unlike most CMOs, Clay actually took time off to train as a screenwriter and while that adventure didn’t yield an Oscar, it did lead him to a story-driven strategy brief that he breaks down in detail on the podcast. (If you want a copy of how Hausmann’s approach played out for Beats, just email me.)

9. Various articles and podcasts by Drew Neisser

And finally, I would be remiss if I didn’t call your attention to at least some of the content I’ve published on storytelling. First up are my extensive interviews with Douwe Bergsma, CMO of Georgia Pacific, who is a big proponent of the power of storytelling and has reorganized his department around this skillset. Then I’d encourage you to listen to various Renegade Thinkers Unite podcast episodes including the ones with Chandar Pattabhiram of Marketo (#12), Mayur Gupta of Spotify (#14) and Meredith Kopit Levien of The New York Times (#18). Or better yet just subscribe on iTunes, Stitcher, Overcast, iHeartRadio or Messenger since there will be more on storytelling in episodes to come!

Final note: If you have any great resources on brand storytelling, particularly in the area of story-driven creative briefs, please let me know. This is definitely a collaborative journey!

The post 9 Epic Resources for Students of Brand Storytelling appeared first on Social Media Explorer.

There is both a good and a bad to this type of event. It’s may seem bad because I’ve been asked to talk about social media strategy to start the day, then end the day with a big takeaway. I’ve given these two talks over and over for the past couple of years. Sure, I change up a little here and there and revise case studies and the like. But if you saw me talk on these topics last summer, the talks on Thursday won’t be holistically different.

But for me it is also good. Not in the sense that I don’t have to prepare much – I still stress over little details, update pieces of the talks and, where appropriate, write new jokes. But it’s good in the sense that this audience hasn’t been given the advice yet.

Many in the social marketing space sound like broken records these days. Would we all like to move on to other topics? Certainly. But we don’t because we see, day-in and day-out, that the advice we’ve been giving either hasn’t been heard or isn’t being used. When you still have major brands doing dumb things with crisis communications, when you still have small businesses paying scam services for Facebook followers, when you still have companies applying a set-it and forget-it policy to blogs and Twitter accounts and the like, you have to keep teaching and preaching.

Jay Baer is probably one of the most informative and dynamic speakers in the social marketing space today. I saw his first-ever presentation of Youtiliy … before it became a book … in the spring of 2012. I saw one of his first presentations of Youtility just days after the new book debuted at No. 3 on the New York Times best-seller list for self-help and advice books. There were a few new hooks and polishes to it, but for the most part, it was the same talk.

Yet, I still learned from it. And so did the audiences – both of them.

Broken record syndrome is incredibly annoying if you’re a proactive learner, tearing through talk after talk, conference after conference and book after book looking to get smarter and better at what you do. But it’s critical for overall good of the market since not everyone is listening the first time around.

Every time I speak, the majority of the room hasn’t heard my talk, doesn’t know the case studies and probably hasn’t looked at social marketing from the perspective I’m advocating. So they get to hear the tried, tested and true. Which, in a way, is even better than the audiences from a year ago. The talks have been vetted. The information confirmed. Feedback has been had.

All that said, as a speaker and an audience member, I’d like to impart a bit of friendly advice for you all: Always hold your speaker, blogger or author accountable. Ask the questions you expected to have answered. Comment and push them to provide more and better. Write them and ask why they left a certain part of the topic out of the book or didn’t answer something you were looking for.

Your ability to push us to provide more will make your experience better and improve all of us as well.

If you’re within a respectable drive of the Jackpot Junction Casino and Hotel in Morton, Minn., I’ll see you Thursday. If you’re not – Jump in the comments. What are people not telling you these days that you need to know?

The post The Broken Record of Social Media Advice appeared first on Social Media Explorer.

Climbing steep learning curves while helping others tread uphill vertically is a challenge. Doing this in today’s world where the rate of information darts at us faster than our Twitter feed scroll can be overwhelming.

Although, with all of the data – from blog posts, slide decks, ebooks, webinars and podcasts available online, one would assume learning would be easy-peasy. However, as Jason Falls would say, “That’s bullshit.”  

And, from a recent post on today’s online content from Tom Webster, there is a dark side to the information highway. In other words, the enormous mass of online content has its limits. As connected as we are in today’s social world, the terabytes of free content, readily available and conveniently accessible – as far as our smartphone is close – can leave us more disconnected and overwhelmed, leading us to more confusion and anxiety than ever.

Best tool to help us as digital marketers and professional social experts? Face-to-face, social media events, like Explore.

I had the privilege to be an event correspondent, or corporate brand journalist for the past four conferences on Jason’s nationwide Explore tour. The purpose of my role was to capture the rich content and report it live through social tools. The final event wrapped up in Portland and as I reflect on the expert sessions and conversations that followed from the networking opportunities, I have discovered 8 top takeaways I’d like to share.

The quality of content from the Explore speakers and their presentations throughout the two day conference could certainly exceed eight takeaways worthy of sharing, however, these are the takeaways that left an impression on me.  With that, I’ll kick off the first takeaway:

The market is talking. Don’t interrupt with your brand blah blah. Listen first.   tweet this >

– Malcolm De Leo, NetBase, @InnovationMuse

Want to compete in today’s multi-screened, real-time marketplace? Brands must “be the media.”  tweet this >

– Michael Brito, Edelman, @britian

The 24/7 real time demand and response of social, called the Immediacy Era will be a game changer for brands.   tweet this >

“57% expect a response instantly when using social tech, according to the Social Habit.” – Tom Webster, Edison Research, @webby2001

Truth still matters. Quantity still matters.  For the sake of credibility, learn how to balance the two to succeed in today’s media. Please, no bullshit.    tweet this >

– Fireside Chat with B.J. Mendelson, Social Media is Bullshit and Jason Falls, No Bullshit Social Media

Communicate to your audience. Know what motivates them and speak in that language. Want to be taken serious in the boardroom? Stop trying to speak in tweets and retweets with your CEO.     tweet this >

– Nichole Kelly, Social Media Explorer, @Nichole_Kelly

Being mediocre is unawesome. Scott Stratten is awesome.  tweet this >

Loyalty used to be about relationships. Today, loyalty is about useful information. Be a YOUtility.  tweet this >

– Jay Baer, Convince and Convert, @jaybaer

Humor, aesthetics and tech adoption can be a powerful differentiator for your brand. When in doubt, add an image of sharks.  tweet this >

– Tim Washer, Cisco, @timwasher

Ask anyone who attended the two day event in Portland, or any of the other event locations throughout the nationwide tour and they will confirm that Explore is chocked full of rich, cutting edge content from top tier digital experts representing some of the most successful brands. In addition to the content that edified our minds, the most valuable piece that I found from Explore was found in the true social networking and face to face community building opportunities.

Want to take a glance of the year in review? Check out Explore on Pinterest. Good times.

Thank you to everyone who contributed to making this event a rich exploration of social and digital marketing of 2012. Rock on with your awesomeness. tweet this >

The post 8 Takeaways From Portland Explore appeared first on Social Media Explorer.

Scott and I caught up last week to talk about his upcoming keynote at Explore Portland (ticket form below) and wound up diving into a discussion about the feasibility of hiring being critical to your success as a social business and in social media marketing. In short, you can’t force awesome from unawesome employees. So hiring is a step in the process. Jump into the video and hear what Scott has to say:

Scott will be our Keynote of Awesomeness at Explore Portland on Nov. 15-16 and you should come! Social Media Explorer readers get $200 off the ticket price by using the Promotional Code ILOVESME in the ticket form below. The event is chock full of awesome content. Michael Brito, Jay Baer, Nichole Kelly, Zena Weist, Hunter Boyle, DJ Waldow, Tom Webster, Tamsen Webster, Ian Lurie and much more will bring their expertise to bear for you there. Register now and join us for two days of Awesomeness!

So what do you think? Can you train awesome or is it something you have to hire for? Let us know your thoughts in the comments.

The post Is Hiring The Key To Social Success? appeared first on Social Media Explorer.

Explore Portland is Thursday and Friday, Nov. 15-16 at the Embassy Suites Washington Square in Tigard, just south of Beaverton and a short ride from downtown Portland. (Ticket form below. Nice hotel deal on the main event page as well – The rate expires tomorrow, though, so get it now!)

Not only will Explore Portland feature The Book of Business Awesome (and Unawesome) author Scott Stratten in what we’re calling the “Awesomeness Keynote,” but Jay Baer will continue his exploration of the concept of being a YOUtility he started at Explore Minneapolis and has now formed into his new book project. Michael Brito will challenge us to tie all our strategic pieces together. Tom Webster will dive into fresh research on social media use behavior. And awesome speakers lik Tim Hayden, Nichole Kelly, Tamsen Webster, Zena Weist, Rob Fuggetta, Joe Heinl and Tim Washer will make repeat Explore appearances.

But that’s not all … we added more awesome!

Explore Portland will feature The Battle of the Bullshit as B.J. Mendelson, author of “Social Media is Bullshit,” and I, co-author of, “No Bullshit Social Media,” will lock horns in a bullshit battle royale for our Friday Fireside Chat. (I’ll expand on the cage match idea next week after I get B.J. to agree and purchase some additional insurance. Heh.) He says social media is a waste of time for businesses. I say his assertion is that of an idiot. But we’re going to go toe-to-toe and debate the merits of social (all in lighthearted fun and intelligent discourse, mind you) for all to see and even participate in. I’m even trying to sneak a contract rider in that forces him to join me in wearing wrestling gear for the interview. Heh.

But wait! There’s more!

Back to the serious side of the content aisle, the incomparable Ian Lurie will join us to discuss finding data that persuades. Chuck Hemann from WCG World will walk our audience through listening with a strategic purpose, DJ Waldow and Hunter Boyle will combine forces to dive into the next level of email marketing for most businesses — marketing automation. Malcolm De Leo from NetBase, who might be one of the smartest people I know, will show us how to bring balance to the force by pulling marketing insight before you push marketing messages.

And if that’s not enough, we’ll have a Power Panel Discussion on the takeaways, tools and tips you need to tie strategy, execution and measurement together as a marketer. Not to mention, we’ll have a Wednesday night kickoff party with Social Media Club Portland (more info to come) and our in-event Sponsor Cocktail Reception on Thursday after the sessions are through.

Here’s the full agenda:

And here’s the ticket registration form:

So … Portland, Eugene, Seattle, Bend, Olympia, Tacoma, Walla Walla, Vancouver, Medford, Boise, Spokane … you’re up. Come Explore with us. This will be awesome!

The post Explore Portland: The Awesomeness Conference? appeared first on Social Media Explorer.

It just so happens that Brito is one of our keynote speakers at the upcoming Explore Orange County Oct. 18-19 in Orange, Calif. He’ll be talking about going beyond social business … the buzzword. So I thought it appropriate to dive into the subject a bit with him and give him the chance to respond to my claim that the term is B.S.

Michael is super smart and will bring the A-game for Explore Orange County. We want  you to be there, too. The two-day event is at Gothic Moon Studios in Orange, Calif., on Thursday and Friday, Oct. 18-19 (Yes … three weeks from now!). Get your tickets by purchasing below or by finding out more about our topics and speakers — R/GA’s Peter Kim, former Facebook executive Joseph Heinl, Expion’s Zena Weist, mobile expert Tim Hayden and more — at GoToExplore.co.

The two-day event, incredible content, breakfast, lunch and a cocktail reception is $450, but if you’re a member of a professional organization (IABC, PRSA, AMA or similar), ask if they have a discount code for you and save big! Learn more about the speakers, their topics and more at the Explore Orange County registration page!

Or register here (If you use the code ILOVESME in the form below, you’ll get $200 off the ticket price!):

Explore is a conference event series from Social Media Explorer and presented by Expion and Raven Internet Marketing Tools. Learn more and sign up for email updates for the city nearest you at GoToExplore.co.

Note: Video music from “M.I.A.” by Digby. Used with permission. Find Digby’s “Falling Up” CD at iTunes.

The post Beyond The Buzzword Of Social Business appeared first on Social Media Explorer.

What’s in it for you? How about Unmarketing himself Scott Stratten? Jay Baer? Edison Research’s Tom Webster? SME Digital’s Nichole Kelly? Smart Business Social Business author Michael Brito? His Edelman Digital colleague and mobile marketing expert Tim Hayden? Tamsen Webster from allen+gerritsen?

Okay … we know what you really want … Thursday night cocktail reception! Breakfast and lunch on Friday? Check! Invitation to Explore’s exclusive online community for networking with all other Explore attendees (even the previous events) and follow up contact with speakers and sponsors? Check!

Seriously, though … Explore Portland on Nov. 15-16 is going to rock. We’ll be at the Embassy Suites Washington Square and we’re bringing an all-star lineup of subject matter experts to you. Two days of awesome learning, content, networking and fun for just $250!

Yes, I’ll be speaking, too … and interviewing a special guest (to be announced) in our popular Fireside Chat series of interviews.

The full agenda will be announced in a few weeks. And yes, we’re also gearing up for Explore Orange County Oct. 18-19, so you may see some crossover announcements here and on the Twitters, etc., but we are super pumped that Explore is coming to Portland.

Register now and get the best deal. We’ll see you in November! The form is below!

The post Explore Portland Tickets Are On Sale! appeared first on Social Media Explorer.

Today, we’re happy to announce the full agenda featuring an updated Fireside Chat announcement. I’m thrilled that Kred CEO Andrew Grill will join me to talk about influence, measuring it and how it impacts your marketing in our Friday lunchtime discussion. In addition, awesome speakers and experts like Edison Research’s Tom Webster, Cisco’s Tim Washer, Content Marketing Institute’s Robert Rose, public relations innovator Jeremy Pepper, loyalty expert and Zuberance CEO Rob Fuggetta, The Sales Lion Marcus Sheridan, Edelman Digital’s Tim Hayden and community management maven Courtney Seiter of Raven Tools round out our primary speakers. For a full list of topics, see our Orange County topics page at GoToExplore.co!

Explore Orange County will also feature two interesting panel discussions. SME Digital president Nichole Kelly, who will also present a solo talk on measurement and ROI, will moderate a panel called The “Social” Media which will feature a roundtable discussion of how traditional media entities are evolving with the social and digital space. It will include Ann Glenn of Sony Pictures, Corinne Baldassano from the Dr. Laura Radio Program, Jamie Kennedy from The Balancing Act (on Lifetime Television) and a representative from OC Metro.

The other panel discussion will be moderated by yours truly and focus on the world of social technology platforms. Social media management systems, social media monitoring systems, marketing automation, email marketing … what software do you need and how do you decide what to use? I’ll be joined on the panel by Lynn Hemans of Taco Bell, Marcy Massura from Weber Shandwick, Kyle Koch from Sprinklr and Lisa Joy Rosner of NetBase. Of course, several of our sponsors are social technology vendors, too (aside from Sprinklr and NetBase), so there will be lots of perspectives and expertise in the room to help you understand the landscape better.

Here’s the full agenda in PDF form for you to chew on:

Explore Orange County Agenda

And we couldn’t do this without awesome sponsors. As you know Expion and Raven Internet Marketing Tools have been our Captain Sponsors all year. Our Navigator Sponsors for Orange County include Edison Research, NetBase, 44 Doors, Visible Technologies and Sprinklr. Compass Level sponsors are uberVu, Que Publishing and MarketingProfs. These folks make these events possible and awesome! Swing by and thank them for being involved!

Now it’s time to reserve your tickets! Tickets for the two-day event (which includes a Thursday night cocktail party — open bar — and breakfast and lunch Friday) are $450. But if you buy yours by Sept. 18, you get $200 off!!! Buy your tickets now!

Remember to refer a friend. If they put your name in the “Referred by” field upon registration, you’ll be entered to win the new Kindle Fire! Get those tickets and join us for an awesome two days of networking, learning and fun in the O.C.!

The post Full Agenda For Explore Orange County Announced appeared first on Social Media Explorer.

I know some of you haven’t registered yet. I’ve got a pretty good idea you’re going to enjoy the event. And I need you to register by end of day tomorrow so I can order the right about of food (and drinks … including cocktails) for everyone. So, if you’re on the fence or you just have put it off until now, I really need you to register!

And I also need you to tell your friends, colleagues, co-workers, vendor partners, clients and customers. In fact, if they register and use your name in the “Who referred you?” question in the registration process, your name is entered to win a Kindle Fire. We appreciate the pass-along and want to reward you for doing so.

Why come? Here’s some reasons:

• Jay Baer will unveil a brand new presentation called, “Youtility.” His talks are awesome. This will be no different
• Friday afternoon I’ll have an intellectual sparring match with The Ad Contrarian, Bob Hoffman. He’s been mightily critical of social media marketing in the past. We’re going to arm wrestle a bit about it, which is sure to be fun.
• You want measurement, analytics and research? Chuck Hemann, Nichole Kelly, Jeff Rohrs and Tom Webster are speaking.
• You want smarts for your internal and strategic use of social and digital? Jennifer Kane, Tamsen McMahon, Jolina Pettice, Nick Westergaard and others have you covered.
• You want mobile brilliance? Tim Hayden is there.
• You want email marketing ideas? DJ Waldow will deliver.
• You want brand-side expertise, not just consultants or agencies talking? Scott Gulbransen (H&R Block), Kevin Hunt (General Mills), Adam Kmiec (Campbell’s Soup), Greg Gerik (3M), Jamie Kennedy (O2 Media), Bridget Jewell (Mall of America) and more are all there.
• Our awesome sponsors are buying you drinks Thursday evening with our Sponsor Cocktail Reception from 4:30-6.
• You’ll be invited into our private Yammer community for ongoing learning, resources and networking.
• It’s the place to be this week.

So here’s the registration form. Fill it out. Get fired up and come get your learn on Thursday and Friday. We kick things off Thursday afternoon at the DoubleTree by Hilton Park Place. See you there!

Explore is a five-city conference event series from Social Media Explorer and presented by Expion and Raven Internet Marketing Tools. Learn more and sign up for email updates for the city nearest you at GoToExplore.co.

The post Minneapolis, Here We Come appeared first on Social Media Explorer.

While Erik Deckers and I, in our book, offered the perspective that B2B is mislabeled — you should call it P2P since the transaction is still person-to-person and you can’t actually purchase something from a logo, brand or building — there still exists different challenges and perspectives in the B2B environment that make social media marketing different.

I sat down with Jay Baer recently to talk about B2B social media. Jay’s company, Convince and Convert, handles a number of business-to-business clients and Jay has written about the challenges of them on both his incredible blog and in his book, The Now Revolution, co-authored with our friend Amber Naslund. Jay will be opening things for me at Explore Minneapolis next month. (Tickets still available. See the form below.)

You won’t want to miss the business insights Jay has to give at Explore Minneapolis. He’ll be the opening keynote there, along with an all-star lineup that includes SME Digital’s Nichole Kelly, Edison Research’s Tom Webster, Ad Contrarian Bob Hoffman, Kevin Hunt from General Mills and more. Yes, I’ll also be speaking, as well as hosting. The event will also feature a number of excellent software providers and companies to help you navigate the waters of digital marketing. They’ll bring their knowledge to share as well as their products. This is a must-attend event, so register now!

The two-day event, incredible content, breakfast, lunch and a cocktail reception is $450, but if you’re a member of a professional organization (IABC, PRSA, AMA or similar), ask if they have a discount code for you and save big! Learn more about the speakers, their topics and more at the Explore Minneapolis registration page!

Or register here:

Explore is a five-city conference event series from Social Media Explorer and presented by Expion and Raven Internet Marketing Tools. Learn more and sign up for email updates for the city nearest you at GoToExplore.co.

The post Exploring The Challenges of B2B Social Media appeared first on Social Media Explorer.

Tamson is a+g’s vice-president for digital strategy and will bring her considerable knowledge and experience to Explore Minneapolis on Aug. 16-17 at the DoubleTree Park Place. I caught up with her last week to chat about lots more than what she’ll be talking about at Explore, including that seemingly elusive answer of integration:

And apologies for the scratchiness in the audio. New setup. Took me an interview or two to figure it out.

You won’t want to miss the business insights Tamsen has to give at Explore Minneapolis. She’ll be speaking there, along with an all-star lineup that includes SME Digital’s Nichole Kelly, The Now Revolution co-author Jay Baer, Edison Research’s Tom Webster, Ad Contrarian Bob Hoffman, H&R Block’s Scott Gulbransen and more. Yes, I’ll also be speaking, as well as hosting. The event will also feature a number of excellent software providers and companies to help you navigate the waters of digital marketing. They’ll bring their knowledge to share as well as their products. This is a must-attend event, so register now!

The two-day event, incredible content, breakfast, lunch and a cocktail reception is $450, but if you’re a member of a professional organization (IABC, PRSA, AMA or similar), ask if they have a discount code for you and save big! Learn more about the speakers, their topics and more at the Explore Minneapolis registration page!

Or register here:

The post Integrating Social, Digital and Traditional Marketing appeared first on Social Media Explorer.

Scott is one of our all-star lineup of speakers at Explore Minneapolis Aug. 16-17 at the DoubleTree Park Place. His talk will take the audience through ideas on how to make a stayed brand (think accounting, health care, banking, etc.) sexy as his recent work for H&R Block has with its Stache Act campaign.

But before Explore Minneapolis, I caught up with Scott to dive a little deeper into how he’s attacked incorporating social media marketing and social business at not only H&R Block but his previous stops at Applebee’s, Sony and Intuit.

And apologies for the scratchiness in the audio. New setup. Took me an interview or two to figure it out.

You won’t want to miss the business insights Scott has to give at Explore Minneapolis. He’ll be speaking there, along with an all-star lineup that includes SME Digital’s Nichole Kelly, The Now Revolution co-author Jay Baer, Edison Research’s Tom Webster, Ad Contrarian Bob Hoffman and more. Yes, I’ll also be speaking, as well as hosting. The event will also feature a number of excellent software providers and companies to help you navigate the waters of digital marketing. They’ll bring their knowledge to share as well as their products. This is a must-attend event, so register now!

The two-day event, incredible content, breakfast, lunch and a cocktail reception is $450, but if you’re a member of a professional organization (IABC, PRSA, AMA or similar), ask if they have a discount code for you and save big! Learn more about the speakers, their topics and more at the Explore Minneapolis registration page!

Or register here:

Explore is a five-city conference event series from Social Media Explorer and presented by Expion and Raven Internet Marketing Tools. Learn more and sign up for email updates for the city nearest you at GoToExplore.co.

The post The Challenges of Social Media In The Enterprise appeared first on Social Media Explorer.