The New Era of Power

by Joshua Aaron Levy

“The Taylor Swift phenomenon is an example of why we even bother to mouth the words “Representative Democracy” anymore, She is the Everywoman of the white American majority with the vibes of an Everydaughter, and in the age where parasocial connection has replaced Faith being able to See Yourself in your Pop Idol and feel Your Story in her songs is a frighteningly powerful thing.

“We want her to succeed” because she carries and reflects our own hopes and archetypes into the limelight.

“We want her to live the American Dream of an earnest but “mid” (in the grand scheme of things) everygirl who ends up with the Tall but Sweet Football player because she had the courage to sing her Heart out through the ups and many downs of life, her Persistence rewarded, her Talents honed and polished into an approachable but familiar “perfection”.

Her Story is “Our Story” and that draws her myriad Swifties to Gather and bask in the Tale, much like Professional Wrestling does for men and boys.

While the img below is a “joke” I promise you the brokers and players of Power consider and imagine the force a Resonant Idol could bring to bear upon the world if that Idol awoken to Class Consciousness and Dialectical Materialism and transmitted that Awareness into the hearts and minds of her fans, the system that built her up would crumple from whiplash when suddenly the whole of media suddenly tried to tear her down in reprisal, showing yet again that the media does not serve Truth, just the interests of the Class that Owns it.

From top to bottom the only Freedom in the Land of the Free is the Freedom to serve the interests of the Owner Class, the moment anyone moves counter to that there is a persistent trashing, shunning, and Othering, you hear the talking heads chant “They Are Not One of Us, This is Not Who We Are, We Are <American Dream>, They Are Radical <Slur>” and that has worked, but who will call a Taylor Swift “Not One of Us” when her whole career was built on being the Reflection and Representative of “Us” ().

Though this hypothetical situation may never come to be, we already lived through a Media personality becoming President and face the same character yet again, proving that the once Soft Power of Fame is growing increasingly hard, it even ended up as Commander-in-Chief of the Hard Power of the world’s foremost Superpower.

Those who rouse and resonate with the masses are a living Avatar of Democracy and political power that no poll can fully quantify, write off this parasocial power and potential at your risk.

These Angels of the Zeitgeist were heralded long ago, the prophecy of the 2006 TV show Heroes was “Save the Cheerleader Save the World”, now in this moment I would reckon it would say “Radicalize the <Archetypal Everywoman> Save the World”.

In this New Era, New Faith, “She’s got the whole world in her hands.” ”

Joshua Aaron Levy’s exploration into Taylor Swift’s cultural impact offers more than just an analysis; it’s a mirror reflecting our society’s evolution in how we engage with icons and their potential to shape our world. Swift’s journey is not just her own but a shared narrative with her fans, illustrating the profound connection and influence a single artist can wield. As we navigate this new era, Swift’s story urges us to reconsider the power of our voices and the idols we choose to echo them.

The post The New Era of Power: Taylor Swift and the Dynamics of Celebrity Influence appeared first on Social Media Explorer.

In the picturesque town of Harmony Hills, where memories of the 80s still lingered in the air, two hearts were set to intertwine. Elaine, a vivacious spirit with a penchant for polka dots and permed hair, and Bob, a denim-loving, guitar-strumming Beatles fanatic, were both seeking companionship in their golden years. Little did they know, a best senior dating site would be the catalyst for their retro rendezvous.

Love in the Age of Keytars

Elaine and Bob, after swapping stories of vinyl records and roller disco on the senior dating site, decided to meet at a local 80s cover band concert, ‘Electric Dreams.’ The venue, draped in neon and nostalgia, was alive with the echoes of yesteryear. It was the perfect setting for a first date – a night filled with the music that had soundtracked their youth.

Blast from the Past

As the band launched into a spirited rendition of “Don’t Stop Believin’,” Elaine and Bob found themselves lost in the music. Between shared laughs and off-key singalongs, the connection was instant. Each song seemed to unravel a thread of memories, drawing them closer together.

Dance Floor Dalliance

The real magic happened when the band played “Total Eclipse of the Heart.” Under the shimmer of the disco ball, Bob extended his hand, inviting Elaine for a dance. As they swayed to the music, surrounded by fellow seniors reliving their younger days, their bond deepened. The crowd around them faded, leaving only the melody and their newfound connection.

Missteps and Mirth

Not all was smooth sailing, however. Bob’s attempt at reviving his moonwalk resulted in a comical tumble, only to be outdone by Elaine’s enthusiastic but wildly off-beat clapping. Their laughter, infectious and genuine, filled the gaps between songs.

Echoes of Yesteryears

Between sets, as they sipped on root beer floats, Bob and Elaine shared stories of their past – from Bob’s days playing in a garage band to Elaine’s adventures as a backup dancer in a music video. The night was a beautiful blend of reminiscing and making new memories.

Crescendo of Connection

As the final chords of “Sweet Child O’ Mine” rang out, Elaine and Bob realized that the evening was about more than just reliving the 80s. It was the beginning of a new chapter, one where they could share their love for music and each other.

Encore of Emotions

In the quiet after the concert, as they walked under the starlit sky, Bob took Elaine’s hand and whispered, “This feels like the start of something beautiful.” Elaine, with a twinkle in her eye, squeezed his hand in agreement.

Melody of the Heart

Their testimonial to the power of senior dating and shared interests was simple yet profound. “We found love at a place and time we least expected,” Elaine would say. Bob would often add, “And it’s all thanks to a chance encounter over our shared love for 80s music.”

A Harmony Everlasting

As they continued their journey together, attending more concerts, and even trying their hand at karaoke, Elaine and Bob became known in Harmony Hills not just as the couple who met at an 80s concert, but as a testament to the timeless nature of love, music, and laughter. Their story was a melody that would resonate for years to come, inspiring others to tune into their hearts and take a chance on love, no matter the age.

The post Retro Love at First Song: Senior Hearts Unite at 80s Concert appeared first on Social Media Explorer.

That’s the main difference between what most people call social trading and copy trading. Those who take part in social trading websites, forums, chat rooms, and formal clubs are more open to using and adapting the ideas and expertise of others. When you operate as a copy trader, you merely do the exact same thing as the person you’re following, which allows little room for creativity and adaptation.

In social trading forums, many of which are included within brokerage websites, people gather to discuss all sorts of strategies. The main benefit for newcomers is the chance to learn from experts, test out some of the techniques people talk about, and even join with large groups of traders in an attempt to influence the price of a particular security with mass buying or selling. What types of people are best suited for social trading? Here’s a short overview of ways that you can tell whether this new form of buying and selling securities is suitable for you.

You Like to Learn New Techniques

If you tend to be an open-minded type who enjoys listening and learning from others, social trading might be a good fit for you. Indeed, if you want to get involved with copy trading as a first step, it’s entirely possible to duplicate an expert’s purchases and portfolio additions. Copying implies buying and selling the same security at the same time, not necessarily in the same quantities. Many social trading enthusiasts being as copy traders. After a few weeks or months of copying, they develop a desire to learn a few new ways of doing things. From there, they usually venture into one of the many social trading chat rooms or other such spaces.

Chatting and Online Discussions are Part of Your Skill Set

If you already take part in various topic discussion groups on social media sites, taking part in social trade groups will come naturally. If the give and take of online conversations is new to you, chances are you’ll discover a fresh way of interacting with other people who have a common interest.

You’re Willing to Make Corrections

When a new strategy doesn’t work as planned, are you capable of changing course? If so, you’re a good candidate of social trading. That’s because a lot of what takes place in the forums related to theories and experimental techniques. You try a few new methods, keep the ones that work, and reject the ones that don’t.

You Aren’t Devoted to a Particular Style or Theory

If you’re strictly devoted to a certain theory or style of investing, then social trading might still be able to help you connect with others who share those beliefs. But in general, the social trading groups tend to be open to all sorts of concepts, ideas, and approaches.

Making a Profit is Your Overall Goal

In many forums where hundreds of people are discussing their favorite strategies, you’ll typically discover that there’s a common theme, namely the willingness to try anything that’s profitable. In a way, this is capitalism at work, an interactive meeting of varied systems that have one goal, which is to make money.

Disciplined, Unemotional Decisions Suit Your Personality

In the trading universe, emotional decision-making has a very bad reputation. When human emotion gets involved in issues of profit and loss, the results are almost invariably negative. If you want to adapt to the social trading niche, it’s helpful to leave emotion-based techniques behind. People want to learn from others, but are nearly always in search of objective, level-headed ways of choosing securities that can improve one’s financial position.

You Know How to Ask Questions When in Doubt

It’s essential to be able to ask questions when you hear something you don’t understand. This helpful skill is all-important when your capital is at stake. When in forums, never hesitate to ask someone the meaning of a term or concept if you don’t understand it. How you combine those two technical indicators and what dollar cost averaging means are just two examples of the kinds of questions you should always feel free to ask. The whole point of a discussion forum is openness, exchange, and dialogue. Never be fearful about making statements or asking questions of others.

The post Is Social Trading for You? Here’s How to Tell appeared first on Social Media Explorer.

Epic Games’ virtual concerts might have changed the future of digital events, but the game developer is aiming for more. That’s why it previously debuted Party Royale, a small in-game island where players can socialize and hang out at an outdoor theater, dance club, soccer field, and pirate ship, among others. It’s a stark departure from the rest of “Fortnite,” but Epic Games CEO Tim Sweeney says it represents the future.

Social Media, Gaming, and the Metaverse

Many of today’s most prominent names in tech believe that the metaverse — an immersive, three-dimensional digital community — is the next evolution of the internet. If you’ve seen the film “Ready Player One,” then you know what they’re talking about. Instead of interacting with the digital world through two-dimensional apps and experiences, you’re able to throw on virtual reality gear and explore just as you would in the real world.

One side effect of the metaverse is that it will deeply intertwine social media and gaming. The future of social media will help you live out digital experiences. You won’t need to scroll through people’s feeds alone because you can be exactly where they are at a moment’s notice. Engagement will shift from likes and comments to shared experiences and human connections.

You’re likely already seeing this shift play out in real time. The pandemic forced people to quarantine and practice physical distancing, which normalized digital experiences like Zoom meetings, Teleparty viewings, virtual concerts, and video games in general. These new social outlets have quickly transformed how people live their lives. Even when it’s safe to socialize in person, you’ll probably see a lot of individuals still enjoying digital experiences with friends and family throughout the world.

Preparing for the Evolution of Social Media

The combined future of social media and gaming presents a valuable opportunity to step up your company’s social media accounts. To capitalize on digital interactions and prepare for the metaverse, follow these three strategies:

1. Encourage people to embrace their digital identities.

The virtual world is a place of imagination, and there are plenty of people who would love to get in on the fun and discover your business via digital adventures. Encourage individuals to embrace their digital identities when interacting with your company on a personal level. For example, you can host competitions on TikTok to see who can create the most unique video with your product — or you could create branded items that avatars can wear (like Ralph Lauren did with Snapchat’s Bitmoji).

2. Create an informal digital community.

Lots of companies completely miss the mark with social media, using their accounts strictly for corporate communication. The problem is that your audience wants to engage on a personal level — not listen to a talking head. No matter what platforms you rely on, use your social media channels to foster friendship and community. For inspiration, check out Netflix’s and Starbucks’ authentic digital communities.

3. Keep the content flowing.

If your company is going to take advantage of opportunities in the digital world, you have to meet fans and followers where they are. Games like “Fortnite” have become an inextricable part of pop culture, so streaming clips of your employees playing similar video games can boost your engagement levels. Participate in virtual events and tap into current conversations and media trends.

The future of social media won’t be a Facebook wall or Instagram feed. Instead, it will be a metaverse that promotes digital communities through rewarding and engaging interactions. This will also be the future of gaming, with virtual reality universes becoming popular and accessible to the average consumer. As these spaces come together, you should prepare for your company’s media presence to evolve.

Austin Smith is the co-founder and CEO of Mission Control, a platform for gathering and growing community using recreational esports. Austin is an economist and entrepreneur who focuses on urban policy, social entrepreneurship, and esports/sports technology.

The post The Futures of Social Media and Gaming Are Intertwined appeared first on Social Media Explorer.

First, take breaks. One would think that’s how it works. If working from home for more than six hours each day, take a fifteen to twenty-minute break from the PC or laptop by taking a short walk outside. Walk around the house or do stretching techniques until ready to go back to work. Keep small weights to move your arms and legs at your desk. Do this method at least thirty times slowly per side. Instead of constantly sitting at your work chair, stand up for five minutes. Doing this method can help to decrease the risk of neck or back pain. Get into the habit to stand while working between thirty to sixty minutes. Watching YouTube videos improves fitness and is good for the mind. If a friend just started doing yoga, there are many tips and techniques on how it is done. Yoga exercises can give someone between ten to thirty minutes for each level of practice. Doing cardio is great because many professional fitness trainers can make it fun while making sure someone is doing them properly. If someone does not have basic gym equipment, one would think that’s how it works when at home, trainers will give anyone simple, but fun substitutes to use so when family members are watching it on the computer, anyone can follow; even with cardio music.

Zoom has been very popular and beneficial when communicating with friends and family during isolation. There may be a friend or a family member that can help to work together when far away to do a workout. Even if it’s twice a week for an hour, it’s rewarding to stay communicated. Helen Lee Schifter recommends working out because it can relieve stress.

The post How To Develop Better Fitness Routines During Quarantine appeared first on Social Media Explorer.

Although social media is something that is used for leisure, it has now come to affect every aspect of our daily lives. Many social media sites have started using their platforms as places to sell, advertise, and buy. This is not all, though. Social media has now become a powerful tool for recruitment. 

High Fliers’ The Graduate Market in 2019 has confirmed that social media is an increasingly popular method among employers for finding graduate talent. Moreover, it has been estimated that 94% of employers now use social media sites to promote vacancies. Advertising through these platforms is fast becoming the norm, as it is a fast, easy, and accessible way of advertising roles. 

If you are currently on the job hunt, here are some of the ways you should be using social media to help you get the role of your dreams. 

Create a LinkedIn profile

LinkedIn has been described as a social network for professionals. Here are some of the reasons why you should consider using LinkedIn on your job hunt. 

• You will be able to highlight your skills: LinkedIn allows you to publish your experience, skills, and achievements as a sort of ‘virtual CV’. LinkedIn allows you to highlight each role in detail, which can prove to recruiters that you can add value to a company. Moreover, your connections will also prove your knowledge of the field. 
• Gain exposure to hiring managers and recruiters: 93% of recruiters use LinkedIn to research and recruit candidates. When your name gets put into search engines, your LinkedIn profile is often one of the first things that will come up. Your LinkedIn is often seen as an ‘online personal brand’, so if you create a well-worded, concise, and impressive profile, you will be more likely to get interviews and job offers. 
• Has a great job board: if you are struggling to find roles you’re suitable for, LinkedIn has a job board that has thousands of roles posted onto the site. Moreover, many roles allow you to apply using your LinkedIn profile.

An online resumé can simply be a link to a professional document, or it can be laid out in the design of a website. Websites like BuzzCV not only offer professional and free CV templates but can also help you create the perfect digital CV. Here are some of the advantages of using a virtual resumé:

• You will always have it with you: unlike regular CVs (where you would have it saved as a document on your computer or a piece of paper), online CVs allow you to show off your skills to potential employers at a moment’s notice. 
• You want to be found on search engines: if you create a digital CV, it will rank highly if a recruiter chooses to search your name in search engines. This means that they will immediately be able to see your skills, experience, and achievements quickly, and you will be able to go into detail about everything you have done.

A digital CV can help you stand out from the crowd, as it will prove to recruiters that you have spent a dedicated amount of time creating the perfect application for each role. 

Job hunt through Facebook

Over 223 million people use Facebook in the USA alone. However, because the majority of people use this sort of social media for personal use, you might not think that it is the best place to look for a job. However, with a huge amount of active users, and the new ‘Jobs on Facebook’ feature, many employers are now using the social media site to advertise roles. 

If you want to use the website to its full advantage when you are searching for jobs, make sure you fill out the ‘work and education’ section of your profile and add any notable achievements to your ‘life events’. This way, when potential recruiters turn to your profile to see who you are, they will also be able to understand more about why you are a suitable candidate. 

When you are using your social media sites to help aid in your job hunt, you have to be very careful with what you post. You should avoid making any negative or rude comments, and don’t post anything that would be deemed unprofessional. Even if you are not necessarily using Facebook as a way of highlighting your skills and achievements, recruiters may often look at your social media profiles regardless, so you need to make sure that you keep it polished and professional. 

Find a career on Twitter

Twitter doesn’t have a built-in job feature. However, it is fast becoming a place for employers and recruiters to find passionate employees. Twitter offers a more relaxed approach to networking and recruitment. Here are some ways you can use Twitter to get the job of your dreams. 

• Use your bio wisely: you only have 160 characters for your Twitter bio, so make sure that you use this space to introduce yourself and outline the roles you are looking for. Use this space to tag your LinkedIn profile or your digital CV.
• Engage with others in your industry: by joining in relevant conversations, you can use Twitter to network with professionals in your field as well as share your opinion, which could get you noticed by employers. 
• Stay up-to-date: Twitter is one of the best platforms for staying up-to-date on news, politics, and career news. If you follow the right people, your Twitter feed should be a real-time account of what’s happening in your industry. 

Conclusion

We all know the importance social media has in the 21st century. However, many people fail to realize how important social media can be when searching for a job. Use the above tips and tricks to ensure that you are using social media to your advantage.

The post How To Use Social Media To Get a Job appeared first on Social Media Explorer.

The post 3 Reasons You Shouldn’t Rely on Just Social Media for Your Party Invitations appeared first on Social Media Explorer.

Zillow has done remarkably well for the little advertising it’s done. It ranks number one on the app store and according to Shalom’s Personal Blog, it will remain that way for quite sometimes. The app designers and creators made Zillow into almost a monopoly. No other app like this existed thus, it helped circulate momentum around the development. Lamm says realtors can be directly connected to a person after interest in a property is shown. Then, a profile will come up for the user and the realtor can start making sales. Zillow even offers time slots for home visits or meetings. Shalom says he wished that the app was invented when he first started in the realtor business because it would’ve saved him a lot of trouble. 

Advertising can be very costly when it comes to rebranding something. If a realtor company is struggling and needs to get more sales, they might try designing logos, reaching new markets, and having lower prices. With Zillow, none of that had to happen because the consumers weren’t necessarily house-hunters. According to Lamm, a large percentage of app users are actually people who are just bored. They look at million-dollar mansions or expensive condos in the area because they just want to snoop. Lamm believes it’s human nature but that’s one of the reasons Zillow is so successful. Whenever a company taps into psychological aspects that make them money, it’s almost a guaranteed clement. 

It certainly is great to see the housing market be so successful amidst the pandemic. With people having immediate access to what houses are for sale, it’s a lot easier to recommend the app to others. On Ambit Success, Shalom makes it clear that in order to be profitable in the housing market, one must know how to advertise properly. Marketing the business by sharing the app through word of mouth is very important. Lamm states that Zillow is so successful because of how much people genuinely enjoy the app. By having a couple or family looking for a home together, it makes it much more enjoyable. Shalom Lamm has been caught saying that it is more of a social media then it is a housing application. Even if the app still exists on someone’s phone, untouched or unused, it still collects data. That data can be sold to other platforms and then they can come up with campaigns that market the user better. It’s all very complex but the developers are doing their best to get engagement on the app, no matter the person’s interest.According to LinkedIn, Shalom Lamm gained his knowledge of business development through his non-profit. Of course, he is a well-established realtor who used marketing techniques that world on buyers for years. But how did he become so knowledgeable on social media? Luckily, Lamm is one of the only people who try to stay ahead of the game. He is a lax person but is a very good businessman. That’s why investing in companies like Zillow right when they first debuted was of interest to him. He believes that the housing market will soon have to be controlled solely through social media. As online developments grow, l fewer people are going to interact. Thus, more platforms like Zillow will occur. It’s very important that those developers stay ahead of the times and continue egregiously working to connect people closer together instead of farther apart. Apps like these will end up being a monopoly, which no realtor ever wants to see. Will the housing market be online only one day? Are houses going to be filled with robots that do virtual tours? Only the experts can comment and we will soon find out.

The post Shalom Lamm on Housing Social Media appeared first on Social Media Explorer.

This particularly interesting move would give the streaming giant a form of original material that goes far beyond an album exclusive every now and then. It could also make the app more popular amongst a generation that has grown up surrounded by stories features on many of their social media channels. Additionally, this could also mean that Spotify stays ahead of Apple Music, where their exclusive content is based on the occasional Beats interview.

Spotify Vs Apple Music

There’s no denying that Spotify are the undisputed masters of music streaming. The Swedish company has helped shape the entire music streaming landscape and boast tens of millions more paying subscribers than their primary competition. However, Apple Music is well known for high-level releases and fully integrates into Apple’s IOS ecosystem. Apple Music has also seen impressive listenership growth since it went live in 2015 and now has over 40 million monthly subscribers. In fact, despite Spotify being the dominant streaming platform, Apple Music is the most popular paid music streaming platform in the United States.

There is another big area where Apple Music have the one up on Spotify, and that’s their integration with the iTunes library. Any music that their users that have previously bought, uploaded or ripped from a CD will appear in their music library. This gives them the option to browse their music alongside Apple’s catalogue of music. Spotify does offer a function that is similar, but you can’t access your music via a broad search like you can with Apple Music.

Social Media Integration

However, one of the biggest wins comes from Spotify that that’s their integration with the various social media platforms. It allows users to share links to songs and their listening habits with their friends. And, also post what they’re listening to on Instagram stories where they can include lots of different stickers and hashtags. Apple Music does have an option to add friends next to albums that they are listening to, but Spotify is well ahead of the game.

Navigation and User Interface

Apple Music boasts a slick white finish on mobile devices, while Spotify goes for a black look across its different mobile apps and desktop version. Both streaming platforms are really easy to navigate on mobile with each app’s main tabs found at the bottom of each interface. Depending on the song, Spotify has some really cool animations and videos that play full screen when you listen to them. Both streaming platforms also let you look at a song’s lyrics on the screen if they are available. However, only Apple Music lets you search for music using the lyrics in the query.

The Bottom Line

As you can see, both of the music streaming giants have their pro and cons of use. And, it is typically just down to a user preference whether they use one or the other. However, with Spotify testing their new Storyline feature, could this give the Swedish company a significant competitive advantage against Apple Music? If users like the idea of exclusive and personalised music, then we think it could. Who wouldn’t want to feel closer to their favourite artists after all?

The post Spotify is Testing Its Own Version of Instagram Stories appeared first on Social Media Explorer.

Here are 10 action points for making any exhibit the talk of the trade show.

1. Define the goals.

Measuring success is a tough job to do if concrete goals aren’t in place. Before starting any campaign, deciding the end-goal first is essential.

There is no time to be vague. Listing specific goals such as “Increasing the number of Twitter followers by 30 percent.” will keep one tied to it and help run the campaign on track.

2. Stick to the plan.

Planning every phase of the trade show in detail is a sure shot way to end it successfully. How, when, or at which stage will social media incorporate?

Creating a buzz beforehand by announcing contests or giveaways is an excellent way to kickstart. Making sure that the pre-show teasers include relevant information is essential. The exhibit may go unnoticed if the booth number is omitted.

Letting up during the show won’t affect the results as it should have. Posting stimulating content that generates traffic and reacts to trending topics is the way to go. If the handle’s continuously engaged at the event, the followers will be too.

Recapping the event and sharing the impressions will engage the attendees. Thanking every individual, asking for feedback, and engaging with new contacts on LinkedIn is imperative for a good outcome.

With careful planning and follow-through, a robust and lasting impression can be made.

3. Bring everyone on board.

With any luck, things will get chaotic at the booth during the show. There won’t be any time to monitor or update the feed.

Designating a social media leader should be a priority if a team is to be headed up. Getting everyone involved in posting using the show’s official hashtag should be social media handler’s target.

4. Provide value.

Keeping variety and value in mind while posting is necessary. A constant stream of sales pitches is as worthless as spam.

Including quote for each day, sharing impressive survey results or blogs written by industry experts are some excellent options.

The expert need not be modest. The expert must join discussions, field questions, and share valuable advice if asked.

Providing value is sometimes as simple as pointing out-of-towners to the best local restaurants.

5. Mind your hashtags.

Trade show hashtags are as valuable to exhibitors as footprints are to detectives.

Trending hashtags will help one connect with attendees and gauge their interest in their brand. One can find out what the attendees hope to experience and what information they lack. Being in a prime position to serve will pay off.

One can also find out what their competitors are up to.

Hashtags are most prevalent on Twitter, of course, but neglecting them on Instagram or Facebook is a fool’s mistake.

Giving meaning to the hashtag will pull people to use it. Hosting a Twitter chat is one possibility.

6. Be selective.

Facebook isn’t necessarily the best place to post running updates. Using it primarily for end-of-day recaps and photos will be more practical.

Instagram is ideal for pictures of the booth and videos of product demos. Showing off those custom portable trade show displays will be mesmerizing.

For lightning-speed updates, Twitter is the best amongst all. Killing two birds with one stone by linking other social media accounts with Twitter is a smart move.

There’s more to Pinterest than recipes and seasonal home décor. Boosting traffic with eye-catching graphics and engaging blogs from web pages will be clever. While scrolling there, one can find valuable resources for their next exhibit.

One can reach out to contacts in the industry before the show, and chime them in on group discussions as well.

7. Make it personal.

One ought not be a robot or corporate mouthpiece. People don’t like it. Maybe some do, but not the most.

One needs to be human, warm, and genuine. Let the winner’s personality resonate in every post.

8. Get out more.

Social media is not the only thing during a trade show.

One must take short breaks from insanely busy exhibit whenever possible. Making the rounds and chatting with as many people as possible will build connections as well as business cards.

Following up on leads soon after the show implies interest. There’s nothing wrong with pursuing social connections as well.

9. Show your work.

People love engaging in a project from start to finish.

Posting photos, videos, and commentary as the exhibit are being built is a great way to showcase. Creating suspense; Finishing up with a fun before-and-after post is all that individuals expect of the social media.

10. Tweet in person.

As the show nears its end, organizing a tweetup is a bright idea. That’s a planned get-together of Twitter group members.

Meeting in person can be awkward or intimidating at first. Choosing a casual setting and inviting as many people as possible will light it up. Some fun icebreakers or engaging topics of conversation ahead of time can save the day.

Avoiding discussions regarding business or products is the best way to build a relation. Making it fun should be the goal.

What to Do When the Dust Settles

Wrapping up with what was impressive and what was educating is one of the first things to do.

Dropping hints about future products and/or services, and engaging with new leads and acquaintances is a value-giver as well.

When the dust settles, reviewing the performance based on the “List of goals” is crucial.

Which goals were achieved? Which weren’t? Were any off-target, to begin with? What could be done differently for second chances?

Pinpointing areas where improvement can be made will come in handy for the next exhibit.

Till then, Continuing to expand the circle of influence by providing value in the social media community should the prime intention.

Being patient if responses take a while is a sign of maturity. Giving people a chance to engage in every possible way is the sure shot way to not let the buzz go away.

One’s brand will be the first thing to spring off the mind when the requirement of a certain product or service comes.

The post 10 Tips for Making the Most of Social Media at Trade Shows appeared first on Social Media Explorer.

Facebook is Still a Marketing King

Using Facebook for business marketing purposes is not a novelty. Nonetheless, it is one of the most sought-after advertising methods out there. A growing number of individuals are using Facebook to get their news, updates, and information on the latest trends on a daily basis.

Facebook is a great networking tool, allowing you to create connections with a diverse audience, in various corners of the world. For instance, reputable trade show planners and event organizers in New York City have extraordinary Facebook marketing campaigns, letting people from different corners of the world learn more about the event, the attendants and the venue in a fast and easy fashion.

Instagram Influencers in the Niche

When influencers in the niche are available and you can get in touch with them, Instagram is an extraordinary outlet to make your event known to the wide audience. This is a great approach, regardless of the niche the event itself is targeting and can work amazingly since people are gradually turning their attention to Instagram and the ease with which they can access information by using it.

Blogging

Blogging, and especially guest blogging is a great solution for all trade show and expo event organizers to use to spread the word out regarding their events. Ideally, you would find a reputable blogger in the niche and have a guest post published on their platform about the event. The content should be packed with information and interesting facts about the event, the venue and the guests, the speakers and so on. Also, you should expose in a structured fashion the opportunities that will open for all attendees if they visit your event and engage with other visitors and experts in the industry.

Twitter Updates During the Show

Twitter is gaining more and more traction each day in terms of advertising potential. Live tweeting to let your audience know more about the developments of your event is a great way to create buzz around the event. This method performs amazingly and raises their interest in attending the expo. Create a unique hashtag for the event and have attendees use it before, during, and after the event to raise awareness and gain more traction.

Use these pieces of advice to raise awareness and improve the success of your event. These methods have been tested and proved successful on multiple occasions by businesses and event planners all around the world.

The post Advertising Your Trade Show the Easy Way appeared first on Social Media Explorer.

Engage With Other Attendees Before and During Conference

Most conferences have a hashtag so it can be quite easy to see who is on their way or who will be leaving to attend the conference in the coming days. This can be a great time to set meetings or even just to banter with others in the industry. Attendees will start following you and if you have been to the conference before give new attendees tips. These tips can lead them to follow you to see if you have any other tips throughout the conference. Conferences can be intimidating for some so quelling these fears via social media can help with the first impression your company is making

Flyers With Account Names/Special Offers

Flyers at your booth at the conference can be another way to drum up social media followers. Offering a discount for a follow and a retweet can be enough to garner quite a few followers if your services are highly sought after. The worst thing that you can do is to have poorly printed flyers done as this reflects negatively on your company. A company that cannot afford to have printing done correctly is not a company that many would trust with their most important projects.

Scavenger Hunt With A Prize

Setting up some kind of scavenger hunt where people have to visit certain locations or have pictures taken with certain people can be quite a bit of fun for participants. Releasing the clues via social media will garner a follow of all of those that are involved. Keep hashtagging both the conference as well as your own custom hashtag as this can encourage those to participate. Each day can have a different hunt so make sure to schedule out the clues accordingly!

Comment On Presentations/Write About Lessons Learned

Commenting and quoting presenters can be a good way to spark conversation with those at the conference and those following what is being said there. Often times at conferences certain presentations can have a huge impact on the way work is done in an industry. With all of the technological advances there is going to be far more data in presentations as collecting has become imperative in nearly every niche of business.

Growing your business’ social media following at a conference can be done with the above tips. Conferences are extremely important in having your brand recognized so put your best foot forward.  

The post How To Promote Your Company At A Conference That Will Help Increase Social Media Followers appeared first on Social Media Explorer.