However they do share a lot of characteristics. Lets look at what is ad fraud and what is click fraud, and the differences between them.

What is click fraud?

The act of fraudulently clicking on pay-per-click (PPC) advertisements to boost website income or deplete an organization’s advertising budget is known as click fraud. In contrast to invalid clicks, which are repetitive or created by the ad’s host or publisher, click fraud is deliberate, malevolent, and has no chance of generating a sale.

When pay-per-click advertising is used, click fraud occurs when a person, computer program, or automated script poses as a genuine user and clicks on sponsored search advertisements without intending to make a purchase.

So, referring to the facts presented above, it’s obvious that click fraud can negatively affect your business in several ways, including squandering ad money.

What is ad fraud?

When click fraud is managed on a larger and more organized scale, this is referred to as ad fraud. In order to redirect a business’ marketing budget to their own pocket, fraudsters employ massive ad clicker botnets, malware, and spoofing websites.

Ad fraud can be committed by cybercriminals in several ways. Let’s look at some of them:

• Hidden ads: When a user is not able to see an advertisement because of how it is displayed. Ad networks that base payments on impressions are the focus of this type of fraud.
• Click hijacking: This is the act of a hacker “stealing” a click by tricking the browser into thinking it is a click on a different advertisement. The attacker must get access to the user’s computer, the website of the ad publisher, or a proxy server for this fraud attack to be successful.
• Botnet ad fraud: Botnets are typically used by scammers to create thousands of fake clicks on advertisements or visits to the websites that display the adverts.

The main thing to remember when talking about ad fraud vs click fraud is that ad fraud is a more complex and larger click fraud.

Both click fraud and ad fraud are more often referred to under the blanket term, invalid traffic. This covers any form of non-genuine traffic to your paid ads whether it is malicious or accidental. 

Who commits these types of fraud?

Ad and click fraud can be perpetrated by various actors, such as:

• Rivals: Ad fraud is a tactic used by rivals to sabotage the effectiveness of their competitors’ marketing initiatives.
• Publishers: To boost their ad revenue, fraudulent publishers often falsely exaggerate the traffic or click-through rates on their website. This is usually done using bots or automated scripts
• Third-party fraudsters: This refers to people or organizations that use automated scripts or botnets to create fake clicks, in order to defraud others or to undermine rival businesses.
• Ad networks and affiliates: In certain cases, companies in the advertising ecosystem, such as ad networks or affiliates, could commit fraud to increase their profits.
• Malicious software: When malware or malicious software is placed on a user’s device, it can spoof clicks or views and cause ad fraud without the user’s awareness. These are often browser extensions or mobile apps.
• Paid to click websites (PTC): These are where people sign up to get paid for clicking ads. While the clicker themselves is a genuine human, the PTC website can often be run by a fraudster who collects the revenue on these fake clicks, but doesn’t even pay the clicker!

While the term ‘fraud’ obviously implies a malicious and intentional process, the fact is that not all click fraud or ad fraud is intentional. There are many sources of invalid clicks, some of which can be hard to quantify. These can include:

• Accidental clicks
• Made for ads websites (MFA sites)
• Paid-to-click websites (PTC websites)
• Out-of-Geo clicks
• Poor ad placement (this is particularly a problem on apps and some low-quality ad networks)
• Web scrapers/crawlers
• Apps containing malware
• Browser extensions (there are some extensions such as AdNauseum which click on ads on purpose – others might be infected with malware)

Below are two popular lawsuits due to click and ad fraud:

Fabio Gasperini:

In June 2016, Fabio Gasperini, an Italian national, was extradited to the United States of America to stand trial for allegedly running an ad fraud botnet. Among other things, he was said to have made millions by defrauding marketers using a network of over 150,000 computers. The first click fraud case to be heard in American courts was Fabio Gasperini’s. Ultimately, the defendant was found not guilty of any felonies and was simply charged with a misdemeanor, for which he was fined $100,000 and had to serve a year in jail.

Vladimir Tsastsin:

Known as the “click fraud kingpin,” Tsastsin managed a collection of publishing firms that carried out online advertising for numerous agencies. Tsastsin and his group infected almost 4 million PCs with malware, driving users to their websites and advertisements, earning them over $14 million. Over ten years, Vladimir Tsastsin, an Estonian national, and six other persons faced charges in the US for wire fraud and computer intrusion.

Is click fraud or ad fraud illegal?

There is some ambiguity in the legislation on whether click fraud is permitted or not. While most nations don’t have explicit laws prohibiting click fraud, they usually do have laws pertaining to cybersecurity or “information technology.” The majority of court proceedings against click fraud center on issues including wire fraud, data theft, deception, and money laundering in conjunction with current fraud statutes.

Some of the world’s harshest anti-fraud rules are found in the European Union. The anti-fraud office, OLAF, provides strong anti-fraud protection at the federal level. Nonetheless, several states also prohibit certain facets of click fraud.

In fact, regarding digital rights, the European Union is among the world’s most advanced regions. One of the earliest pieces of legislation granting internet users control over their data was the GDPR.

How can you stop or avoid click fraud?

With almost every PPC ad campaign affected by some type of invalid traffic, knowing how to prevent and avoid losing money to fraudulent clicks is an essential skill. While there are manual processes you can take to reduce your exposure to fraud, the simplest and most time and cost-effective way is to use click fraud prevention software.

GeoTargeting

Targeting particular areas with localized campaigns is often preferable since it gives more control over PPC advertisements and ad budgets.

You can also exclude specific places as part of this that could be hotspots for fraudulent activities.

IP Address Exclusions

IP address monitoring becomes essential in the context of click fraud prevention in order to spot and stop suspicious activities. They are easily able to expose fraudulent activity. 

For instance, click fraud may be present if a significant number of clicks or website visits originate from the same IP address. Alternatively, IP addresses from places you’re not targeting can be the cause. 

In these situations, you should include those traffic sources by adding them to your Google Ads account’s exclusion list.

Click fraud prevention software

There are more options for click fraud prevention software than ever. But if you run any form of paid ads on Google Ads, Meta for Business or other paid search/display networks, you need to consider using one of these.

In general, whichever option you choose, whether its ClickCease, ClickGuard or Fraud Blocker, they will all include the following features:

• 24/7 fraud monitoring
• Click analysis and scoring
• Real-time email alerts
• Customizable blocking rules
• Automated reporting
• Exportable IP addresses
• VPN detection
• Blacklists

Using click fraud software also means that you pre-emptively and proactively block bad traffic and clicks across your ads. Some of these products will block just Google Ads, some might also block bad traffic on Facebook, Instagram, Bing Ads and TikTok. Shop around and see what works for you.

The post What’s the Difference Between Ad Fraud vs Click Fraud? appeared first on Social Media Explorer.

1. Understand Your Audience

Understanding your audience is the first crucial step in forming an effective communication plan. Different demographic groups will react to scientific content based on their background, interests, and familiarity. This implies that a one-size-fits-all approach may not be the most effective. Hence, developing audience profiles can assist in crafting tailored messages, ensuring your content is seen, understood, and appreciated.

2. Align Your Goals

A successful social media strategy begins with well-defined goals. You must identify what you intend to accomplish with your outreach efforts. It is to raise awareness about your research area, engage with potential collaborators, or attract funding and public support for your projects. Having clear objectives will guide your communication strategy and measure its effectiveness.

3. Use Engaging Content Formats

The importance of variety in content formats can’t be overstated. Given the complexity of scientific information, utilizing various methods to present this information is key to engagement. Text-based posts can provide detailed information, and visual elements such as infographics, short videos, or animations can significantly enhance comprehension. These elements combine to break down complex scientific data into manageable and interesting bites. Remember, the aim is to inform and captivate and inspire your audience with science.

4. Leverage Influencers and Collaborations

Partnerships and collaborations can become an asset to your scientific social media strategy. You can boost your content’s reach and credibility by aligning with influencers or organizations in your field. This is not simply about borrowing their audience, but also about enriching your content with diverse perspectives and experiences. It’s about creating a mutually beneficial network where scientific knowledge and insights are shared.

5. Maintain Regular Interaction

Keeping the ‘social’ in social media is crucial for effective engagement. This goes beyond posting content and requires consistent interaction with your followers. Respond to comments, ask thought-provoking questions, or organize live sessions to address your audience’s queries. This encourages a two-way communication flow and builds a stronger community around your scientific content.

6. Schedule Your Posts

An effective social media strategy is about what you post and when you post. Maintaining a consistent posting schedule ensures you remain visible to your audience. However, understanding when your followers are most active and scheduling your posts for these peak times can dramatically enhance your content’s visibility. This means more engagement and, ultimately, a greater impact on your scientific information.

7. Track Your Progress

A successful scientific plan adapts and grows based on performance. Utilize the power of social media analytics to measure key metrics such as engagement levels and audience growth. It’s important to routinely assess these figures, understand their meaning, and adjust your strategy accordingly. This way, you ensure your plan remains effective, and your scientific content continues to reach and engage your audience.

8. Stay Informed About Trends

Staying updated with social media trends is critical to increasing scientific content’s reach. Finding creative ways to align these trends with your scientific content can attract a wider audience, be it trending hashtags, emerging themes, or viral challenges. This is about being inventive and open to new ways of presenting scientific information, allowing your content to resonate with a broader, potentially non-scientific audience.

Navigating the social media landscape to disseminate scientific information can seem challenging. However, this journey can become significantly easier equipped with the right tools. In this digital age, it’s not just about broadcasting science but making it accessible, engaging, and inspiring. These strategies can serve as your guiding light, helping bring science’s marvels to an expansive audience. Dive in, and transform the challenge into an opportunity.

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Why is Affordable Search Engine optimization so important?

Because it enables businesses to appear at the top of search engine results pages (SERPs), SEO is essential to online marketing. The chances that potential customers will visit a website increase with its rank. Search engine optimization permits organizations to contact a more extensive crowd, create more traffic, and eventually increment deals. Nonetheless, Website optimization can be costly, making it challenging for private companies that are simply beginning.

 Businesses can save money while still getting the best SEO results by hiring a professional at a reasonable cost. Businesses can boost sales, increase traffic, and improve website rankings with the assistance of an affordable SEO specialist. Private ventures can rival bigger organizations by recruiting reasonable Web optimization experts who can offer similar Web optimization administrations for a small portion of the expense.

What to Look for in an Affordable Search Engine Optimization Specialist?

 When looking for an Affordable Search Engine Optimization Consultant, it is important  to conduct thorough research and select a specialist who provides effective results in. When looking for an affordable SEO specialist, consider the following:

Experienced:

 Make sure the low-cost SEO specialist you choose has expertise and experience in his work. They should be able to show off a portfolio of work they’ve done for previous clients, which should include glowing testimonials.

Adaptability: 

An affordable SEO specialist should tailor their services to the business’s particular requirements. They ought to provide individualized SEO services tailored to the particular requirements of the business.

Cost:

A reasonable Web optimization expert ought to offer Web optimization benefits that fit inside the business’ spending plan. They should offer services at competitive prices and disclose their pricing structure.

Effective communication:
Successful communication between the business owner and an affordable SEO specialist is essential. They should pay attention to what they want and keep them informed about how the SEO campaign is going.

Results:

 An affordable SEO specialist ought to be able to demonstrate results for the company’s investment in SEO. They ought to have the option to show expanded traffic, rankings, and deals.

Benefits of Hiring an Affordable SEO Specialist:

The advantages of leasing an affordable SEO Specialist are the following:

Increased Visibility:

Employing a low-cost SEO specialist can boost a company’s visibility by placing it at the top of the SERPs for keywords. The website may experience an increase in sales as a result of this increased visibility.

Further developed Site Rankings:

A reasonable Web optimization expert can assist organizations with further developing their site rankings by improving their site for web crawlers. The company may gain a competitive advantage and rise to the top of search engine results pages as a result of this.

Expanded Traffic:

A reasonable Search engine optimization expert can assist organizations with expanding traffic to their site. This may assist in expanding sales and acquiring new customers.

Upgraded Client Experience:

A reasonable Web optimization expert can assist organizations with further developing the client experience of their site. This can assist with holding guests and urge them to investigate the site further.

Advancement for Nearby Search engine optimization:

A reasonable Search engine optimization expert can assist organizations with advancing their site for nearby Website design enhancement. Attracting more local customers and increasing sales, can assist in targeting customers in a specific area.

More details: GUIDELINES – How To Remove Negative Search Result From Google

In conclusion, small businesses that want to compete with larger businesses need affordable SEO. Businesses can save money while still getting the best SEO results by hiring a professional at a reasonable cost. When looking for a low-cost SEO specialist, look for someone who has previous experience, provides individualized services at reasonable prices, and communicates well. Increased visibility, improved website rankings, increased traffic, enhanced user experience, cost-effectiveness, and optimization for local SEO are all advantages of hiring an affordable SEO specialist. Therefore, any small business that wishes to achieve online success should make a wise investment in hiring an affordable SEO specialist.

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Common Mistakes to Avoid When Implementing Local SEO Tactics

Local SEO is an essential part of any business’ digital marketing strategy. To make the most of your local SEO efforts, it is important to understand the most common mistakes to avoid when implementing local SEO tactics. These mistakes can range from not tracking keywords, to not optimizing content, to not creating local content, to not building quality backlinks. Every business should be aware of the common mistakes to avoid when implementing local SEO tactics and make sure to avoid them.

Not Tracking Keywords

One of the most common mistakes businesses make when implementing local SEO tactics is not tracking keywords. Tracking keywords is essential for understanding what keywords are being searched and how they are performing. Without tracking keywords, businesses will not have the ability to measure which keywords are working and which ones are not. Additionally, tracking keywords can help businesses identify potential new keywords to target and optimize for.

Not Utilizing Social Platforms

Another mistake businesses make when implementing local SEO tactics is not utilizing social platforms. Social media is an essential part of any local SEO strategy, as it allows businesses to engage with their local community and build relationships. Additionally, social media can be used to promote content and drive more traffic to a business’ website.

Not Optimizing Meta Descriptions

Meta descriptions are an important part of any local SEO strategy, as they provide search engines with information about a website and the content it contains. However, many businesses make the mistake of not optimizing their meta descriptions, which can result in lower rankings in search engine results pages. To ensure that a business is properly optimizing their meta descriptions, they should use relevant keywords and make sure the description is clear and concise.

Not Paying Attention to Mobile-Friendly Design

With the rise of mobile usage, businesses must make sure their websites are optimized for mobile devices. Not paying attention to mobile-friendly design is a common mistake businesses make when implementing local SEO tactics, as it can have a significant impact on rankings. To ensure that a business’ website is optimized for mobile devices, they should make sure that the website is responsive, the page load time is fast, and the content is easy to read and navigate on mobile devices.

Not Using Schema Markups

Schema markups are an important part of any local SEO strategy, as they provide search engines with additional information about a website and the content it contains. Not using schema markups is a common mistake businesses make when implementing local SEO tactics, as it can have a significant impact on rankings. To ensure that a business is properly utilizing schema markups, they should make sure to include relevant markups on all pages, such as address, phone number, and reviews.

Not Optimizing Content

Optimizing content is an essential part of any local SEO strategy, as it allows businesses to target the right keywords and ensure that their content is optimized for search engines. Not optimizing content is a common mistake businesses make when implementing local SEO tactics, as it can have a significant impact on rankings. To ensure that a business is properly optimizing their content, they should make sure to include relevant keywords in the title, headings, and body of the content.
Local listings are an important part of any local SEO strategy, as they allow businesses to increase their visibility in search engine results pages and reach their local community. Not utilizing local listings is a common mistake businesses make when implementing local SEO tactics, as it can have a significant impact on rankings. To ensure that a business is properly utilizing local listings, they should make sure to create listings on relevant websites, such as Google My Business, Yelp, and Yellow Pages. If you are looking for professional Local SEO services, contact us at AVR Web Consulting.

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Measuring SEO Success:

When it comes to measuring the success of your SEO campaign, there are several key metrics that you should be tracking. These metrics can provide valuable insight into how well your SEO efforts are paying off and allow you to adjust your strategy accordingly.

Keyword Performance: One of the most important metrics to track when measuring the success of your SEO campaign is keyword performance. This metric gauges how well specific keywords are performing in relation to the overall SEO strategy. You should be tracking the search engine rankings of your target keywords and monitoring the amount of traffic they are generating. This will allow you to identify which keywords are performing well, and which are not, so that you can adjust your strategy accordingly.

Website Traffic: Another important metric to track when measuring the success of your SEO campaign is website traffic. This metric measures the amount of organic (non-paid) traffic that your website is receiving. Tracking this metric will give you an indication of how well your SEO efforts are performing and provide you with an overall snapshot of the success of your campaign.

Conversion Rate: In addition to website traffic, you should also be tracking the conversion rate of your website. This metric measures the percentage of people who visit your website and take a desired action, such as making a purchase or signing up for a newsletter. This metric is important because it allows you to measure the effectiveness of your SEO efforts in terms of generating leads and customers.

Quality of Content: Finally, you should also be tracking the quality of content on your website. This metric gauges how well your content is performing in terms of search engine rankings and how engaging it is to users. It is important to ensure that your content is of high quality and is optimized for search engine optimization. This will ensure that your content is being found by the right people and generating the desired results.
Measuring the success of your SEO campaign is an important part of any SEO strategy. Tracking the metrics discussed above can provide valuable insight into how well your SEO efforts are paying off and allow you to adjust your strategy accordingly. By monitoring these metrics, you can ensure that your SEO campaign is on the right track and that you are achieving the desired results. If you are looking for expert SEO services, contact us at AVR Web Consulting.

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Make Sure Your Marketing Materials are Designed to be Easily Understood

Every investment firm wants to get its message heard, but do they understand what it is that they’re trying to say? Your marketing materials should be designed with your target audience in mind. This means that you need to know who you are speaking to and how best to reach them! If the answer isn’t clear when developing a new piece of content or designing something from scratch, then ask yourself if this material will resonate with your prospects.

Create a Clear and Concise Message That Is Easy for People To Remember

Once you’ve figured out who your target market is (and why they want to work with you), ensure all messaging reflects these insights.  Your content should be easy to understand and remember! It’s not enough that you have a good product or service. To choose your firm over another, they need to know what makes you different from the competition. Every word on every page must speak directly about value propositions provided by your service! If you can’t do this, then it might be time to go back and rethink your marketing strategy.

Keep in Mind the Goal of Your Campaign When Designing It

Every investment firm should keep its audience’s needs top-of-mind when designing campaigns. The goal is that they will take action because of what you’ve done for them! Whether that means picking up the phone or clicking on a link depends on how people respond to different types of content (and whether there’s any call-to-action included). Even though every campaign has its objective, make sure all messaging converges towards one central point: how working with your company makes life easier for potential customers!

Don’t Forget To Include A Call To Action Which Should Be Specific And Motivating

Make sure that your investment firm includes a call-to-action in all marketing materials. A call-to-action is any text, image, or button on an ad that encourages people to take action when they are ready! What this might look like will depend entirely on what you want prospects to do (as well as whatever business objectives have been set). If you don’t include one at all, then there’s no way for potential customers to know what it is that you want them to do next! Try including “Give us a call today” or “Get started now.” This will help show website visitors exactly where they can go if interested in learning more about working with your company.

Find New Ways to Connect with Customers That Are Relevant, Interesting, And Informative

Every investment firm should think about how it can stand out from the competition. One way is to offer engaging content that speaks directly to your target audience’s interests or needs! The more relevant and well-timed this material is, the better chance you have of someone taking action when they’re ready. For example: if people are interested in learning about investing for retirement, consider sharing an article like “Easing Into Retirement by Investing Early.” This might not be something everyone will find interesting (or applicable), but it could resonate with those who do! Don’t forget; timing matters too, so make sure all marketing campaigns align with the latest trends in your industry.

Don’t Limit Yourself to Traditional Advertising or One-Way Communication

Every investment firm should utilize all channels when marketing their business! Social media, content marketing, email marketing – they’re all great opportunities for you to get creative and connect with prospects on an individual level! We all know that not everyone will find your content interesting, so why waste time advertising something generic? Instead, try creating a unique piece of material for each group of people who might be interested in working with you. This way, there’s no chance someone will miss out on the great opportunity offered by your service! Don’t limit yourself by thinking that one tactic is better than another (or even more effective). Look at what works best for your company’s goals and make sure it aligns with how leads are most likely to discover you online.

Marketing is an integral part of any business and should be treated equally as other day-to-day operations. The tips we’ve provided will help you get started on your marketing strategy to align with company goals while also providing customers with a positive experience. These are just some basic principles; if you want more specific advice for incorporating these principles into your marketing plan, contact us! We’re here to provide expert guidance in all aspects of digital or traditional advertising so that you can blow away the competition by consistently generating new leads.

The post David Ebrahimzadeh Share 6 Tips Every Investment Firm Should Know About Marketing appeared first on Social Media Explorer.

1 – Targeting

Big tech giants like Google and Facebook have made much of their fortune by leveraging their massive amounts of data in order to help advertisers. This means that, with sufficient knowledge or help from a seasoned paid search agency, there is almost no limit to how specific you can get when it comes to targeting your paid search ads on major search engines.

Some of the targeting criteria commonly used by advertisers include age, location, nationality, and more. You can also target ads based on people’s interests, habits, which keywords were used, and even choose to have your ads appear only on specific times and dates. So if you’re selling something relevant to an ongoing sports event or live TV show, you can set it up so your ads will only appear around the time slot of the broadcast.

2 – Speed

While options like email marketing and social media marketing can take months before they start generating a steady inflow of traffic, it is possible to get a paid search campaign going and generating leads within a couple of hours. The downside is that paid search marketing won’t help you gain an audience on its own; the ads will be gone the moment you stop paying the search engines to display them.

3 – Research

Since paid search campaigns can be very well targeted, launched quickly, and generate a ton of data, they can work as an excellent tool for market research. You use this type of marketing to measure how well your current marketing approach and sales pitch will perform when placed in front of different groups. This can not only reveal flaws with your sales pitch and landing page, but it can help you find target audiences that you may not have initially realized were interested in your product.

4 – Competition

Search engines have complicated algorithms that are used to rank their search results and users seldom go past the first page results when doing their research. This means that any of your competitors who have secured positions on the first page of a given search will have an advantage over your business. However, paid search ads can allow you to appear on top of other results on various keywords, showing your page before that of your competitors.

Google and other search engines will, of course, disclose that the top results are ads. But most users don’t care as long as your link is able to provide what they are looking for.

5 – Consistency

Since most paid search advertising follows a pay-per-click system, this allows you to know exactly how many visitors you’ll get out of your initial investment. This combined with knowledge of your current conversion rate will allow you to know beforehand how many sales a paid search campaign is likely to generate, within a margin of error. It also helps that when setting up a paid search campaign, you can limit how often your ads will appear, and how many clicks you’re going to get per day, week, or month.

Having this level of control over how many sales you’ll be making and how often has a wide range of advantages. For example, this allows you to tweak your marketing campaign in a way that will make sure your sales team, customer support, and fulfillment systems are never overwhelmed. It also helps prevent your site from slowing down or crashing due to sudden spikes in traffic. And it can make inventory management much easier, especially if your store specializes in just one or a few items.

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If you’re new to working with a marketing agency, you might not be aware of how to get the most out of the partnership. Here are our top tips to ensure success. 

Ask Some Honest Questions

You might just want a few social media images knocking up, but what if the reality is your website has been poorly designed? Nobody likes to hear criticism about their business, but if you’re going to hear it from anyone, the creative masterminds who work at a marketing agency are the best people to tell you. Not to mention help put things right!

So during your consultation, be honest about where you are at with your marketing. Tell them what’s not working, and ask their opinion about how things could be improved. They won’t hold you under any obligation to go through with their suggestions, but at least if you know this gives you some options. It could even be as simple as improving your SEO or even integrating some email marketing into your strategy. 

Get To Know The Team

Just like your customers research your business online before they shop with you, be sure to do the same with your marketing agency too. Find out a full list of the services they provide, as this may prevent you from having to go elsewhere for other tasks you need to complete. Given they will already know your business inside and out, it could save you a lot of time and hassle.

Even if the service isn’t listed, it may be something they can still provide for you. Some marketing agencies will also outsource professionals for projects so that they never let their clients down. An example would be a videographer for a video marketing campaign you wish to launch. If you don’t ask, you’ll never know! 

Keep An Open Mind

We’re not all natural-born creatives, and so the solutions a marketing agency comes up with might seem different from what you were expecting. It’s always worth voicing your thoughts, but remember they are the experts. They are highly educated in their field and have had years of experience in delivering campaigns for their clients, so sometimes it pays to trust their vision. 

That doesn’t mean to say they won’t make changes to accommodate your preferences either, but there’s also a danger in micromanaging the process. If you go back to why you hired them, it’s because you were looking for a creative vision to promote your brand. It’s impossible to get the most out of your marketing team if their ideas are being stunted, so try where possible to be flexible and work with them rather than against them. 

To Sum Up

When it comes to working with a marketing agency, you both share the same goal which is to successfully promote your business. To ensure a harmonious relationship, it’s worth getting to know the team on a personal level. Explore the full range of services they provide and engage with them regularly. By also giving them free rein to do their job, they’ll be able to maximize the potential of the brief and deliver something out of this world.

The post How To Get the Most Out of a Marketing Agency appeared first on Social Media Explorer.

Let’s get started.

Step #1: Buy YouTube subscribers

The latest YouTube algorithms are showing that the amount of subscribers matters more for ranking higher on YouTube and SERPs. If you have just started out and don’t want to get lost in the shuffle buy youtube subscribers to quickly add traffic and views. It is very easy and legal to do this. Simply go to followers.net and choose your social media channel that you want to work on. 

Then select buy youtube subscribers, pay, and watch your subscriptions grow considerably. This site also offers so many helpful ways to increase views, subscriptions, followers, likes, and more. They have also added the latest and trendiest channels like TikTok and Spotify. 

Step #2: Learn and Use YouTube SEO Strategy

Optimising your YouTube channel is one of the best ways to drive traffic and have your videos rank higher getting you more followers and subscribers. Use the following tools to find the right long-tail keywords to maximise your views. 

1. Ahrefs
2. Moz 
3. SEMRush 

Each of these tools offers ways to optimise your channel by adding relevant keywords to your tags and metadata. You also should consider taking a look at your competition and see what keywords they are ranking for and how you can leverage that in your favour. 

For example, if you are into DIY and fashion and search keywords in that area and find that mid-century modern and fashion hauls from ASOS are trending capitalise on those keywords. Then create content to connect to your target audience.

Step #3: Carefully Created Content 

When it comes to creating visual content things need to be planned out and edited for maximum impact. Just like written content awkward segues or boring interludes will have your viewers bouncing. Your audience wants you to get to the point and quick to capture their attention and their subscription. Follow these tips to create great videos:

• Keep It Short – if you have a 15-minute video try to make it into a three-part series – people will want to subscribe to find out what happens next 
• Stay ahead of the trends – 2020 is all about minimalism, health and beauty, and gaming 
• Have strong links and backlinks – get your network going and think outside the YouTube box – send your videos through your email list, hook up with LinkedIn friends for collabs and mentions on other channels

Wrap Up 

If you want to increase your YouTube subscribers consider giving yourself a head start by buying them. Follow this up with some smart SEO strategies and marketing tools. Don’t forget that your audience wants content that’s relevant and entertaining so edit and do your research so you can deliver what they want.

The post A Step-by-Step Guide to Getting More Subscribers appeared first on Social Media Explorer.

However, SEO isn’t as simple as it once was. The methods of SEO are constantly changing as search engines evolve. In order to stay on top of the SEO world, it’s important to know what you should be doing, and perhaps more importantly, what you shouldn’t be doing. In many cases, it’s not what companies aren’t doing that results in decreased traffic, but rather what they are doing.  

Here are some of the most common SEO mistakes and what you can do to avoid them.

Not Using Quality Links 

There are numerous benefits to building links. When it comes to getting the results you want for your efforts, most experts will agree that it’s all about quality over quantity. Don’t link your name to just any site that has no credibility.

Instead, make sure that you’re using links with pertinent information from reputable sources. In addition to choosing quality sources to link to, your anchor text needs to be applicable. Using phrases like “click this link” as your anchor text is a missed opportunity. Your anchor text should let your reader know exactly what it is you’re linking to, and as a result, the search engines will too! 

Using The Wrong Keywords

SEO is all about optimizing your site for keywords you want to be associated with. So it’s critical that you’re choosing the right ones. It’s important to get inside of the mind of your customer and consider what the best keywords are to lead back to your site.  

Do your research before choosing your keywords. Opting for generic blanket terms is a quick way to get lost in the crowd. Be specific and choose selectively!

Not Looking At Analytics

The only way that you’ll know if your SEO efforts are paying off the way that you’d like them to is to pay attention to your analytics. Don’t disregard the effectiveness of tracking your results so that you can measure the effectiveness of your SEO attempts. 

Reviewing your analytics should be a part of your marketing strategy and not overlooked. 

Search engine optimization is constantly evolving. Some new ideas may seem promising, and yet, in the long run, are found to be harmful to your internet presence. For this reason, you should always remain informed about the latest SEO techniques and practices to get the results you want for your business. 

The post 3 of The Biggest SEO Blunders And How To Avoid Them appeared first on Social Media Explorer.

You may see an increase in traffic

A lockdown means that people are home more often, which means that whether they are supposed to be working from home or not, they’re likely to spend more time on social media. This can mean more reactions, messages and comments on your posts, both positive and negative, and you can deal with this by:

• Using social media management tools to keep track of your different accounts
• If you are having trouble keeping up with messages, put on an auto-response so people know you’ll get back to them soon
• Get someone in your customer service team to help you deal with comments and investigate any problems

It can be difficult to manage your social media when you have a flood of traffic, so make sure you are prepared.

You may find it difficult to strike the right tone

Nobody wants to follow a social media account that’s all doom and gloom, but similarly, you can’t pretend that big things aren’t happening right now. It’s important to strike the right tone in your posts, being as upbeat as possible in difficult circumstances. It’s worth working with social media experts such as Move Ahead Media to put together a strategy and create content that’s positive, without being insensitive.

You may notice more hoaxes and scams

Unfortunately, a crisis can bring out the worst in people, and there have already been some high-profile cases where fake news about the virus has quickly circulated. If you are managing a social media account, be very wary of retweeting or sharing anything about Covid-19 from sources you don’t recognise. Not only could you potentially spread fake news that could put people at risk, you could also make your organisation look unprofessional.

People will rely on your site for updates

From closures to delivery information, your social media pages will become a hub during coronavirus, so it’s important to utilise them wisely. Post regular updates about what’s going on and assure people that you’re working hard behind the scenes. For example, if there will be delays, relay this information through your social media, so you don’t get the same question over and over.

Social media management can be tough at the best of times, so during a crisis, it can be hard to know what to post and how to respond. Follow the above tips and you can ensure you stay professional on your social media pages and build a strong relationship with your followers.  

The post How Coronavirus Might Affect Your Social Media Pages – and What to do About It appeared first on Social Media Explorer.

Tip #1: Start with Various Job Boards

The first step is to really look at various job boards to see who has a formal social media manager position that they’re looking to fill. For those just starting out in this line of work, this is usually a good place to learn the ropes of the job and differentiate between casual social media use, as these companies generally have a specific set of tasks they want their manager to accomplish. Apply with your normal resume and a formal cover letter, making sure to highlight any social media skills you already have.

Tip #2: Cold Email Brands You Know and Love

If you feel as though you have enough experience as a social media manager or understand the process well, it is a good idea to go ahead and cold email brands you know and love. After all, you never know who is looking for an additional team member or freelancer to help round out their marketing team. Be sure to highlight past wins you’ve had for other companies and the amount of experience you have on each platform.

Tip #3: Use Social Media to Build Relationships

You can also use your personal profiles on social media platforms to build relationships. This is especially true with LinkedIn. Make sure your profile is as complete as possible and post various blogs or other content on a regular basis to help show your credibility as a social media manager. You should also seek out social media and marketing teams at various brands in the industry you want to work in and offer your services or inquire about available positions.

Tip #4: Seek Out Certifications

While you don’t need a formal education to become a social media manager, it does help to have certain certifications. These online programs help bring you up to speed on the latest social media marketing methods. Examples include Hootsuite Academy, Twitter Flight School, and Facebook’s Blueprint Certification.

Tip #5: Keep Your Personal Profiles Clean

Of course, this probably goes without saying, but it is important to keep your personal social media profiles clean. Potential employers will probably take a look at your Facebook and Instagram channels to see how you handle these platforms. If yours shows you drinking heavily, engaging in scandalous activity, or something worse, you might not get the job. Instead, keep things as professional as possible. If you do have super personal details to share, make sure you have your security settings to the point of keeping the items hidden to the general public.

While it can seem a little daunting to start a new career as a social media manager, the process isn’t as difficult as you might believe. Keep the above tips in mind when beginning your job search and you’ll easily find a company to work within no time.

The post 5 Tips for Starting Your Career as a Social Media Manager appeared first on Social Media Explorer.