Measuring SEO Success:

When it comes to measuring the success of your SEO campaign, there are several key metrics that you should be tracking. These metrics can provide valuable insight into how well your SEO efforts are paying off and allow you to adjust your strategy accordingly.

Keyword Performance: One of the most important metrics to track when measuring the success of your SEO campaign is keyword performance. This metric gauges how well specific keywords are performing in relation to the overall SEO strategy. You should be tracking the search engine rankings of your target keywords and monitoring the amount of traffic they are generating. This will allow you to identify which keywords are performing well, and which are not, so that you can adjust your strategy accordingly.

Website Traffic: Another important metric to track when measuring the success of your SEO campaign is website traffic. This metric measures the amount of organic (non-paid) traffic that your website is receiving. Tracking this metric will give you an indication of how well your SEO efforts are performing and provide you with an overall snapshot of the success of your campaign.

Conversion Rate: In addition to website traffic, you should also be tracking the conversion rate of your website. This metric measures the percentage of people who visit your website and take a desired action, such as making a purchase or signing up for a newsletter. This metric is important because it allows you to measure the effectiveness of your SEO efforts in terms of generating leads and customers.

Quality of Content: Finally, you should also be tracking the quality of content on your website. This metric gauges how well your content is performing in terms of search engine rankings and how engaging it is to users. It is important to ensure that your content is of high quality and is optimized for search engine optimization. This will ensure that your content is being found by the right people and generating the desired results.
Measuring the success of your SEO campaign is an important part of any SEO strategy. Tracking the metrics discussed above can provide valuable insight into how well your SEO efforts are paying off and allow you to adjust your strategy accordingly. By monitoring these metrics, you can ensure that your SEO campaign is on the right track and that you are achieving the desired results. If you are looking for expert SEO services, contact us at AVR Web Consulting.

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SEO can boost your website traffic 

Lilo Perth told us that Organic traffic will contribute a lot to the overall performance of your website. SEO will be the most effective method available for you to increase the organic traffic of your website. People who use search engines will usually click on the links that they can see on the first page of results and move forward. Hence, it is important for you to get your website ranked among these initial positions for the keywords that your prospects are using the most. If you can do it, you will be able to experience a boost in website traffic.

Imagine how much money you will have to spend out of your pocket to increase rankings. You will be able to get the same benefit without spending any money at all with the help of SEO. This is why you should focus on running comprehensive SEO campaigns. The amount you spend on SEO will be a good investment as it will be able to help you with securing free traffic. 

SEO can build trust 

People usually tend to trust the first few search results recommended to them by the search engines. This is another reason available for you to take a look at SEO. Along with SEO, you can easily develop a strong foundation. Along with the trust you create, you can easily secure more conversions.

When you are about to purchase something, you will go ahead and look for it on the internet. This is where you will usually prefer to purchase what you want from the very first search results that you can see. That’s because you will trust what you can get along with the links that you can see under the first few links. That’s because you have trust in the first few links that you see. You believe in the fact that you can trust those links and you will never run into any challenges by doing businesses with them. This is what you can experience with SEO. When you secure a perfect ranking on search engines, people will eventually trust you. Hence, you will be able to easily boost conversions. You can overcome most of the challenges that you have to face when you are converting the visitors who come to your website. 

You can deliver a better user experience 

When you are trying to secure the best rankings on search engines, you will need to keep on delivering a perfect experience to the visitors. Hence, you will eventually end up delivering the best user experience to all the visitors who come to your website. If you fail to deliver the best user experience, your bounce rates will increase, which can drop your rankings. This can also be taken as one of the most important facts that highlight how SEO will be able to benefit you in the long run as an excellent investment. 

SEO can help you to increase engagement and conversions 

SEO will not just help you with increasing the traffic to your website. It can also help you to increase engagement and conversions. People will find it an easy task to get all information related to the products or services you offer from your business. Along with that, you can expect people to go ahead and complete their sales. This will help you with increasing the total number of revenue generating customers you have under the business. Along with that, you can also increase your profits.

SEO can create an impact on the buying cycle 

People who search for keywords related to your business are usually interested in purchasing the products and services that you offer. If you can do SEO in the right way, you can create a positive impact on the buying cycle. You can make your products and services prominent for the people who are keen to get them and increase the total number of customers you attract. 

SEO is an affordable investment that delivers amazing returns  

One of the best things about SEO is that you don’t have to spend a lot of money on it. When you compare the cost of SEO with other online and offline marketing campaigns, you will notice how it is helping you to save lots of money down the line. The amount you spend on SEO can also provide worthy returns to you. The organic rankings you secure with SEO will keep on sending traffic to your business and generate more sales. You don’t have to pay for this traffic. Hence, it is one of the best investments you can do.

Get the help of a SEO expert 

To experience all these benefits, make sure you start working with an SEO expert.  It is true that SEO is something that you can work on your own. However, you will not be able to get the maximum out of it by venturing into SEO campaigns on your own. That’s why it is important for you to get the assistance of a SEO expert. For example, trends in SEO are changing fast along with time. You need to make sure that you work along with the latest SEO trends to get the maximum results. This is where you should be working along with a SEO specialist in London such as Lilo Web Design. Then you can unlock the maximum benefits that your SEO campaigns can deliver to you.

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After all, the more people that visit your website, the more likely you are to have higher sales.

It’s no secret that the digital world is an arena where the most innovative, creative, and technologically savvy stay ahead of the game. But how does one do that? 

Search Engine Optimizations (SEO), website incentives, and associating your product to triggers through content are three ways to increase website traffic. You can also schedule posts using tiktok post schedulers

Search Engine Optimization (SEO)

Currently, there are roughly 2 billion websites on the internet. To sort through all of it, most of us rely on search engines to find what we want. These search engines work so well that over 90% of online users depend on them to find things. 

According to BlueShare, 83% of all global traffic uses Google as their search engine. A whopping 94% of people look at the first few links on the first page results. Instead of clicking on the second page, many folks prefer to modify the keywords of whatever it is they’re searching for. 

The best SEO company London, mentions how useful a free 20-minute strategy session to help optimize your website for the best search engine results can be. This kind of expertise is in how they understand how search engine algorithms would function to your advantage.

When someone searches for something, and your website comes up, they’ll click on your page. These aren’t your typical visitors. These are people that are looking for your exact product or service. These are the folks most likely to convert into customers and subscribers. 

Offer Website Incentives

As we see with top companies, they offer a free consultation that inspires guests to interact with them from the get-go. This little incentive is a win-win because it sets the preliminary stage for business.

Other incentives may include product giveaway, free trial memberships, free shipping, coupons or discounts, and even donating to a charity. A little chat box that pops up and allows guests to type in their questions and receive feedback is an excellent idea. 

Never underestimate the good feelings of connection and gratitude amongst potential clients and customers. Those little perks can go a long way.

Use Triggers Through Content

An advertising trigger is something that happens to someone that makes them recall your product to mind. And in 1999, nobody did a better job of triggering people to buy their beer than the Budweiser’s “Wassup?” campaign.

One of the reasons Budweiser was so successful was because it played on the social interactions we have daily. Saying “what’s up” to your friend is something most of us do every day.

The hard work is coming up with the idea, and the payoff is people spreading your idea word of mouth for free. 

Geico uses a gecko to sell insurance. Unfortunately, geckos aren’t going to trigger as effectively as a group of friends greeting each other. Whatever your trigger is, it has to be something that the potential clients can correlate your product with regularly. 

Stay Educated and Creative with Marketing

Why do some products go viral while others die? There’s deep psychology at work when it comes to selling to and attracting customers. So much of business and increasing internet traffic comes from the extra oomph and freshness in ideologies. Use these three methods to get you started on the right track.

The post 3 Ways to Increase Website Traffic appeared first on Social Media Explorer.

For the past few years, the core focus for website marketing has been all about bringing in as much traffic as possible through organic and paid search. With the recent growth of tools seen at HubSpot, inbound marketing has filtered down to be more prevalent among small businesses who are looking to adopt simple (and budget friendly) tactics to pull leads from their traffic.

The Aftermath of the Mobilegeddon

We’re at the point where users expect a mobile friendly site by default. As a rule of thumb, if you have to use more than one finger to properly navigate a site on mobile, it’s probably not well designed. Not only will not having a mobile friendly site cost you business, it will now cost you traffic after Google’s Notorious Mobilegeddon update.

You can check if your website is mobile friendly by using this simple Google tool. Put yourself into the mindset of the viewer. Think about what will cause them to bounce early and optimize for it. Shoot for minimalism and leave only what’s completely necessary. Knowing that typically a mobile viewer spends less time on page than a desktop user you have to adjust to the mobile perspective.

One thing I like to remind people is that the average mobile user is usually using web browsing as a distraction or in between real world tasks.  Think about your own mobile viewing habits; if you’re like me you’re probably stuck in traffic or sneaking in some ‘me time’ during a bathroom break at work. Your site has to appeal to the mobile user in a quick and simple way, even the smallest flaw or bloat will cause them to switch over to instagram.

Working With What You Have

Traffic is useless without having some sort of collection tool in place. Many websites seem to settle for having a small email capture box in the footer but that’s just not going to cut it anymore. The past couple years have seen an explosion of integrated site tools spawning a new era of lead generation. Users are getting smarter and getting that sacred email is becoming somewhat of an art in itself. Here are just a few methods to make the absolute most of your traffic.

Zopim Chat Plugin – Have you ever seen those little green chat boxes at the bottom of a web page? Some people don’t have the time to pick up a phone and might not be quite ready to send you an email, but they likely do have questions. If you’re available to provide them with the answers they want right away, you’ll see a dramatic increase in conversions. Personally, I’ve picked up several pieces of work this way. This tool in particular plays off a fundamental rule of marketing – just be available for your customers. Google Analytics & Goal Conversions – If you haven’t got Google Analytics set up with goal conversions configured, you need to do that immediately! As I wrote in this article, Google Analytics is essential for any small business looking to generate any kind of success from its website. You can read all about setting up goal conversions in this article by SME Super Star Morgan Lucas. Once you’ve got goal conversions in place you’ll have some solid KPI’s to shoot for in the future. Like any other work in life you have to give yourself a goal to work towards to see real results.

Conversion Overlays – A conversion overlay is a website plugin that can be used to generate conversions in exchange for a valuable piece of content. A conversion overlay works by serving your targeted customer a tailored piece of content in exchange for their contact information, thus helping you generate leads and build your pipeline. What’s it worth to your business if you can achieve even a 1% increase in conversions? If you’re generating 10 or 20 new leads a month as a result? Lately these are being seen as a ‘necessary evil’ in marketing. We all find them annoying yes, but at the end of the day they will bring in leads. Rather than paying for leads in cash the old fashion way you now pay for them in views.

For example, we designed a conversion overlay specifically to help recruitment companies build their database of candidates. It can be customised to their brand and linked to a custom piece of content to help them convert potential candidates.

The Welcome Mat – Speaking of conversion overlays, we’ve found a way to make them more annoying! Just kidding…sort of. A welcome mat is a large overlay that instantly fills the screen of the user when they enter a specific page. You might be rolling your eyes right now wondering how anyone could think this is a good idea and normally you’d be right but the cold hard numbers speak for themself. Welcome Mats are working incredibly well generally seeing an even higher conversion rate than traditional overlays. Couple this method with a small overlay in the right rail and you’ll have two reliable lead generation tools funneling emails into your mailchimp account. Talk about simple.

Now Get Learning!

If this article has raised any questions for you and you’d like to investigate inbound marketing and the inbound model further, I would highly recommend starting with Hubspot Marketing Academy. It has everything you need to begin making the transition to inbound, and a tangible accreditation available at the end of your learning. This post is just the beginning and many concepts have been highly simplified.

The post Here’s Why You’re Throwing Away 90% Of Your Traffic appeared first on Social Media Explorer.

It’s a natural question and, frankly, makes a lot of sense to ask. Why would we route and send people to Facebook or LinkedIn, Twitter or YouTube if we could send them to our website? So here are some thoughts if I were to answer the question:

There’s a good chance your website is a static brochure for your product or service. It serves a valuable purpose for people who are investigating or looking for more information about what you offer. But that doesn’t describe every audience member you have. In fact, most people aren’t looking for more information about what you have to offer. Your job is to find the ones that are and direct them to your website where they can make that purchase decision.

Where do you find those people? According to some pretty reliable research about consumer behavior on social media, on social networks.

Your website is a destination place — preferably a series of destination pages built for each type of customer or product/service you have — for you to route people when they’re ready. Social media sites are where you enjoy being part of your audience’s experiences in the meantime. And where you seek those who might need you, or your site.

Yes, you can incorporate social media functionality and activations on your website. I’m a staunch believer in corporate blogs because they drive search engine results and traffic. You can serve current customers well there with awesome live chat software. You can even have a forum or community element that helps customers or prospects engage with you or fellow audience members and build a bit of community on your site. But unless you’re business is primarily focused on building said community (i.e. you’re a social network), most people are going to spend time on Facebook, Twitter, LinkedIn and the like because that’s where their friends are.

It’s not a matter of cannibalization of your website traffic. Social media is about finding the people who are the most appropriate audience members to visit your website and inviting or funneling them there when they need it. That may be through your connectivity with those audience members on social channels. It may be through search engine results your blog has earned that help people who don’t know you find solutions to their problems. Either way, social media makes your website traffic more relevant which probably also makes it more efficient.

Your turn. How would you answer that question? Does your social channel activity and focal point cannibalize your website traffic? What is the role of a website in the social era? The comments are yours.

Note: Links go to the Social Habit and Velaro — one a project I’m involved with, the other a client. Just disclosing. Oh, and I made the picture on my iPhone with MadeWithOver.

The post The Cannibalization Of Your Traffic Or Not? appeared first on Social Media Explorer.

The spaces are not assigned, so the early birds get the better spots in the middle floors where you’ll find the covered walkway into the building. You would think that the people who park near you are just like you, and you’d probably be right. There’s just one little detail: the people who come through the odd floors are entering from one street, and the even people come from another. So how would you ever know?

Arrival and Path

You have a blog, or even website for your company, and at first it seemed like a lot of fun keeping a tally of the number of visitors. After a while, you may have seen spikes in traffic or behavior — or maybe even that rare event where traffic didn’t necessarily spike but engagement (comments) did. If all you’re concerned about is the number of cars in the deck, you’re not going to get an accurate picture. So let’s try to characterize the people who park in the deck, and how that relates.

• Those who come in through Avenue A
• Those who come in through Avenue B

• Those who come in at 6
• Those who come in at 6:30
• Those who come in at 7
• Those who come in at 7:30
• Those who come in at 8

• Those who drive cars
• Those who drive trucks
• Those three guys who ride motorcycles

Not to mention those who carpool, or those who park elsewhere and walk into the building, or those who park in the executive deck …

Sorting and Learning

You could make some big mistakes in assuming things about your coworkers based on the small sample you see parking around you every day. Many small businesses make assumption errors, often because they don’t know how to start sorting their visitors. Here are some important metrics to look at:

• Traffic source
• Search engine? (if so, which terms?)
• Social network? (if so, which one?)
• Organic find, or part of your promotion?
• Time on site?
• Bounce? (Did they hit one page and fly away?)
• Return visitors?
• Home page or deep link?

Often, an exercise like this one can be made easier by examining something analogous

So I throw this challenge to you:

1) What other community areas get naturally “Balkanized” unintentionally?

2) What other “slices” of your customer base do you find useful, and how did you learn about that?

The post The Balkanization of The Parking Deck appeared first on Social Media Explorer.

RSS feeds change not only the metric, but the information you’re looking for. Here’s why:

Provided you are following the sage advice of social media and/or Internet marketing counsel, you’re publishing content on your website. Perhaps it’s a blog. Maybe it’s company news or other information run through your content management system. If your CMS was created in the last four or five years and isn’t called Cold Fusion (little developer’s joke for ya), it probably produces an RSS feed, or XML file of content updates. Hopefully, you’ve let visitors know the feed is available should they choose to subscribe to your website’s changes.

The shift in thinking then comes because those who access your website’s RSS feed often do so in a feed reader like Google Reader or Netvibes. These readers display the content from your website without a visitor ever being registered there. Someone read your blog post, but your web analytics package never registered any data.

RSS allows people to access your content, not your website. So the information you are looking for is no longer web traffic, but content traffic. And content traffic is measured both on and off your website.

So how do you determine your website’s traffic in the world of the social web? It’s not as simple as you may think.

First, you need to know your website’s unique visitors. Your analytics software will tell you that. Then you need to know your RSS analytics. To find this, you need to run your RSS feed through software packages like Google’s Feedburner, which is free, or a competitor like FeedBlitz, which is a paid service, but cheap and more reliable. These services not only help you manage your subscribers, but analyze and present  you with metrics about how your RSS feed is used.

Now, you may think you take your unique visitors and add the number of RSS subscribers and there’s your content traffic. But it’s not that simple and that number is going to be unbelievably inflated. Not to mention, some people click through the feed to your website and are, thus, counted twice in that scenario. The thinking here is flawed because the total number of RSS subscribers is not representative of the number of people who do something with your feed.

According to Google/Feedburner, the RSS subscriber total represents the number of services (not people) that access your feed for distribution. While there are roughly 9,500 people who subscribe to Social Media Explorer’s RSS feed, if 100 of them abandoned Bloglines a year ago, but didn’t shut down their account, those 100 people never access the feed even though Bloglines still pulls the data for them.

Fortunately Feedburner has a metric in their analysis of your feed called Reach. This number represents the number of unique people who have either clicked on your feed (driving them to your website) or read your feed in a reader. However, I could not find a delineation between “click through” and “read.” By that rationale, unless Feedburner has some hidden metric, there’s no 100-percent, accurate way to know how many people consumed your content. You don’t know how many clicked through to subtract from your unique visitors.

To make matters more confusing, if you download your Feedburner statistics (Excel or CSV file) you can identify the number of “item click throughs.” However, this number is greater than that of the Reach metric on my reports, so you don’t know if that’s click throughs to your site or clicks on headlines to expand your feeds or something else. In fact, if it were either of the first two, the Reach metric should be the larger number.

Clear as mud?

My assumption is a better set of metrics can help you with FeedBlitz, but I’m testing it now and have not yet seen their full reporting. If you use it, please help us with a run down: Can you pull data that tells you how many people read your feed vs. how many people click through to the site?

For now, I would tell people that while my content traffic is an inexact number, I calculate it by adding my daily unique visitors to my Google Feedburner Reach number. There is some overlap, but using August 31 as an example, there were 981 absolute unique visitors to Social Media Explorer. Feedburner says 246 RSS subscribers did something with my feed. Thus, my content traffic was 981+246 or 1,227 people.

As inexact as it is, this is what we have.

Or is it?

Analytics folks, unleash your wisdom on us in the comments. Tell me if my math is wrong, I missed some metric feature. Or, even better … tell me there’s an easier way to do this. If I’m not seeing it, we all want and need to know.

Related articles by Jason Falls and Zemanta

• Understanding RSS Subscriber Numbers (Get More Sales)
• Understanding RSS/Feed Subscriber Stats (Squarespace)
• Understanding RSS and XML Feeds (eMarketing Talk Show w/Feedburner’s Rick Klau)
• On RSS Subscriber Counts and Feedburner Metrics (FeedBlitz Blog)
• Subscriber Counts Now Mean Nothing (regulargeek.com)

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