By Anthony Murphy 
Social media advertising is one of the most powerful forms of advertising there is right now. There are many social media platforms where you will find a huge number of potential clients, customers, or fans.
From established platforms like Facebook and Instagram to emerging platforms like Tik Tok, there is tremendous value in investing in marketing on social media. There are a number of tools that can help you take your social media marketing to the next level, and make everything easier and more profitable.
If you are managing a larger number of Facebook pages, it can be challenging to keep up with comments, messages and posts all at once. Social Brand Amplifier is a phenomenal tool which allows all of this to happen under one metaphorical roof. It is ideal for brands with more than 10 locations such as franchise businesses, restaurant chains, or other types of retailers.
Facebook is far more location-specific than any other social media platform, so it is worth creating and managing multiple pages for multiple locations, so people can access unique information such as opening hours and addresses easily through Facebook. You can respond to comments and messages as well as make text, video, and photo posts which will go on all your pages with Social Brand Amplifier.
Instagram is the quintessential visual platform. Planning a cohesive and beautiful Instagram feed will help your business thrive and help bring in more customers. Later helps you do that, and has a range of other great features that helps improve your social media presence.
You can visually plan your feed, as well as plan Instagram stories to help foster a more intimate engagement with your audience. Later will also recommend hashtags that best suit your content to help with engagement. You can also plan your Twitter and Pinterest feeds with Later, but its capabilities and tools are best suited for Instagram. There is a free version of Later but most of the valuable features are only accessible through its paid plans.
Later is not the only social media scheduling tool, there are a huge number that caters to a variety of wants and needs, so it might be worth looking around for the right option for you.
If you’re looking to grow traffic to your website, particularly to blog posts, there is no better social media platform to do that than Pinterest. The unique thing about Pinterest that sets it apart from most other social media platforms is that the content you post won’t become irrelevant quickly after you post it. Feeds are not related to when you post, so you can continue to receive traffic from a strong post for months or years after you post it.
This is where Tailwind comes in. Tailwind allows you to schedule your own pins as well as repins from other accounts to help you grow and spread your message. Tailwind also helps with design and can be used to plan Instagram content, if you prefer to keep things all in one place. Tailwind offers a free trial and then will require you to transition to one of their paid plans.
Facebook is one of the biggest and most powerful social media giants, and so it is really no surprise that they have created a powerful marketing tool of their own. Facebook creative hub is perfect for businesses to collaborate, get inspiration and launch ideas with ease.
This platform is specifically designed to launch and run Facebook and Instagram ads, which means that although it is a free tool, it will require some investment to get the best results from it. You can learn about all the different types of ads and how you can use them to get the best results and achieve your advertising goals.
For a catch-all tool for almost all leading social media platforms, Buffer is a great option. Buffer helps you target your customers in a range of ways, such as monitoring your statistics in an in-depth way to help you understand what is and isn’t working, and redesigning your marketing strategies. You can also publish your content across a range of social media platforms with one click, and build your community on these platforms.
You can add and assign tasks to team members and can integrate with more than 60 third-party services, so you can do a lot just from this one tool. Buffer offers a 14-day free trial, after which you will need to transition to one of their paid plans.
- Canva
This tool is not a marketing service as such, but it is a great way to create visually striking posts for every social media platform. The interface is so simple that even people without a creative bone in their bodies can still produce fantastic graphics.
These posts can be easily resized for Instagram, Facebook, Snapchat, Pinterest, and many others which means you can create cohesive imagery across platforms with ease.
- Social media agencies
For a more heavy-hitting approach to social media marketing, it could be worth engaging the services of a marketing agency. Marketing agencies are the masters of all these tools, and so many more. They can help you drive traffic to your social platforms and your website, and ultimately boost sales.
Keeping track of all the various social media platforms which will benefit your business can be tricky, and a social media agency understands the best practices on each of these and can help your business execute marketing at the highest level on each of these platforms.
Social media is one of the best forms of advertising, and if you are willing to invest time and resources, you will see amazing results. There is a range of services that make social media marketing doable for anybody, but the best results will always come from experts who can help you utilise every aspect of marketing potential to be found in social media marketing.
SME Paid Under
Sitetrail Research Team