How Yankeekicks Changed Sneaker Culture Through Social Media

 Original image pulled from the Yankeekicks IG account

Without question, Yankeekicks’ on feet images of early release and rare sneakers have revolutionized the way other blogs have begun reporting their articles. Mainly, by using him and his pages as a reference. The best and latest example would have to be the reveal of the heat-activated Civilist x Nike SB Dunk Low. Being able to have reliable and consistent content gets creates opportunities for collaborations with other major names in sneaker culture.

 Yankeekicks On Feet Civilist x Nike SB Dunk Low Heat-Activated CZ5123-001

Engagement

Reporting on sneakers can seem straight forward, but there are plenty of nuances that go into creating good content. Not just about being the first to report, but also with the best quality photos and most reliable information. Creating original content is also crucial. Breaking down sneakers in Real Vs. Fake not only goes over the hottest shoes currently on the market, but also what to lookout for when selling or reselling.

 Yankeekicks Real vs Fake CLOT x Nike Air Force 1

Reselling

Yankeekicks recently launched an official Store to resell selections from his personal collection as well as new releases from his private sources. This gives his audience an all new way to interact with him by becoming VIP members so get select access to some of the rarest of his finds. It also keeps fresh content coming to the blog, IG and YouTube pages. Reselling can be difficult if you are not considered a reliable source. Yankeekicks constantly strives for verification, never selling anything he wouldn't consider authentic.

 Image pulled from the Yankeekicks Store

Social Media and YouTube

For some sneaker bloggers, writing is only half of what they're doing. Making money by contributing to the culture in the age of social media as well as social distancing means making the necessary changes to keep up with your audience. Unboxing videos have become a staple of Yankeekicks almost as much as his on feet photos. Which, of course moves us into the other social media platforms, like Instagram. Creating Reelz, Stories and religiously updating posts with amazing quality photos and announcements about giveaways is an absolute must.

 Image captured from the Yankeekicks YouTube channel