Packaging in CBD products

The CBD market has recently experienced remarkable growth as more and more consumers have begun using oil-infused products for all kinds of personal uses, from beauty and skin routines to health and wellness applications. Some brands have gone as far as creating CBD-infused toilet paper… Either way, many companies, both old and new, are diving into the fray to try and carve out a share of the rapidly growing consumer base.

Given the newness of the industry, there is a relative lack of design norms, which means packaging designers have a chance to get creative with how they style the product’s packaging. Creativity is doubly important, considering that most consumers aren’t CBD experts and don’t have any existing brand loyalties. For many shoppers, walking through a dispensary (or, in some cities, a grocer or deli that carries CBD products) is their first encounter with CBD in a retail setting. Beyond the style of the packaging, there is growing consumer interest in sustainable practices, which can be especially tricky, given the CBD and Cannabis industry’s stringent recycling regulations. All in all, packaging in CBD and Cannabis can be uniquely impactful for brands, and is an aspect of branding that deserves attention.

Key Reasons for Creative Packaging for CBD brands:

In a world where every new product that we buy shows up on Instagram or YouTube in unboxing reels or posts, your brand’s packaging design also plays a significant role in attracting your target audience. Around 95% of startups fail every year because they overlook mundane but essential aspects of their businesses—a cautionary stat for new companies that are tempted to underinvest in packaging. Depending on their clientele and target audience, the type of containers and packaging CBD brands use makes a big difference, especially given that many are, in essence, startups trying gain a foothold. Some of the reasons why creative packaging helps CBD brands are:

• Brand identity

Unique custom packaging bags or designs that you add to your products create a strong visual impact, one that people start associating with your brand. If you are an up-and-coming brand selling CBD products with an expanding client base, you can get a head start with unique packaging ideas by creating a recognizable identity. Since it’s the first thing consumers see, the packaging is where that process will start.

• Sustainability 

With prevailing, pressing concerns about the environment, the best way to promote your brand is to adopt sustainability. Compared to plastic packaging, people are more likely to buy a product packed in eco-friendly containers and packaging like glass jars. Your product may be sustainable and 100% natural, but if you use plastic packaging, the promise of sustainability is lost. CBD & Cannabis recycling regulations tend to be more stringent than those that apply to most products, so 100% eco-friendly packaging is not an option for the industry. Even so, eco-minded consumers will gravitate towards packaging that delivers more sustainability.

• Appealing Aesthetics

Gone are the days when people demanded extravagant packaging. Though grand designs can still impress (if done well), the new generation of consumers appreciates creative packaging with minimal ornamentation. Simple packaging in glass jars or wooden boxes, or packaging with subtle designs (think reduced color choices with thin fonts) is preferred over older packaging styles featuring reflective, busy designs. To see some examples of great minimalist design (in both the CBD industry and across multiple others as well), check out this recent guide to innovative packaging, here.

As a CBD brand owner, you need the most creative packaging design to stay ahead of the game and attract your target audience. Especially in such a young marketplace, attractive packaging can be one of the smartest investments in your company’s future.

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When you use certain building tools, safety should come first, especially if they involve a high risk of accidents. Ladders are a frequent cause of casualties for many professional and novice workers; therefore, a certain amount of awareness should be raised.

How to raise awareness

Since everyone owns a smartphone nowadays, the best way to help spread the word is by creating an app designed for specific targets. Certain apps should be utilized to prepare and help anyone who wishes to work with building or heavy equipment, be it for domestic or industrial use.

• And Ladder Safety made by The National Institute for Occupational Safety and Health (NIOSH) is one such app. With a variety of ladder types, you can choose from, be they straight ladders, telescopic or step ladders, the app will help you correctly position and set up your equipment. Keeping in mind the injuries a fall can cause, NIOSH’s intention is to help prevent such life-threatening possible damage, spreading the word about the optimal use of such tools.

Moreover, using the measuring scale from the app and your phone’s stabilization sensors, it can instantly tell you, in real life, if the angle of your ladder is too steep or is the optimal one for a safe. Not only will it warn you using sound, vibration, and visual signs, but it will also tell you the exact inclination degrees, making your work easier while keeping you safe.

In addition to measurement, the app can also help you choose the right type of ladder you need for your work, based on how heavy it should be and the environmental conditions you will have to use it. According to what height you need to reach, its maximum weight and the necessary electric conditions it has to accommodate to, the app will show you the best choice. After the recommended kind shows up, it will also inform you where you should use such a ladder, for light or heavy duty, in households, commercial or industrial areas.

Furthermore, once your selected model shows up on your screen, you can tap on certain parts of it, the app giving you possible tips about ladder maintenance. It will also signalize you each model’s weak points so you will be already alerted what to pay attention to when you decide to buy or use the said model.

Rated PEGI 3 from its creator, the app is user-friendly, with clear and specific images, providing easy-to-follow instructions. Plus it’s also phone friendly, as it takes only 17M of your phone’s memory, so you can have it with you anywhere you go if you ever find yourself in doubt about the perfect equipment choice.

With over 50.000 installs and downloads, graded 4.4 stars by over 250 people on Google Apps, this app is extremely useful not only to raise awareness towards working safely, but it is also in agreement with Section 508 from the Rehabilitation Act. Thus, everyone can access and use such app, even people with disabilities.

• Another safety-related app is Site Coach: Ladder Safety Construction by Simcoach Games. A simulation construction game, the app presents to the user the construction site life. By putting you face to face with two different real-life scenarios, the construction of a house and a bridge, the app asks you to identify possible risks. Ranging from different ladder-related risks to electrical ones, you have to pay attention to all the tiny human-like figures inside the game, as each is put in a different situation.

With a single tap on the different construction related items spread around the area map, you can interact with them, each giving you a certain amount of information. By reading it, analyzing the item’s position related to the other game elements around it, you have to make a decision, rate is as a risk or not. When the user interacts with the workers, depending on what they are tasked to do – waiting, repairing, climbing – each will give you a piece of information to complete the necessary overall image.

Developing your attention span to details, your risk-detecting skills, the app’s aim is to boost attention especially to ladder-related accidents. It is not a substitute for formal training, but it is a great way to familiarize with a construction site life and its possible dangers.

All in all, if you wish to test your equipment knowledge, your risk-detection skills, or just be sure you have the right tools for the right type of job, be sure to check out these two apps. You will not be disappointed!

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