So you’ve done the research and you know exactly how to use Facebook for eCommerce marketing.

But how do you know what Facebook strategies are right for you? What content should you share? How often should you post? And how do you get people to click “Like” and then buy from your site?

If you’ve been trying to find the ultimate guide to eCommerce marketing, here are five must-use marketing tactics for using Facebook for eCommerce.

1. Create different Facebook pages for different audiences

Your Facebook page is your face on the social site. It’s the place where potential customers will visit to learn more about your company. It shouldn’t be surprising that having multiple Facebook pages can help boost sales. If you create different ones for groups of customers, you’ll be able to tailor the content to appeal to those groups specifically.

1. Create Unique, Innovative and Humorous Content

Having a catchy, attractive logo and slogan for your business goes a long way in boosting your branding efforts. Similarly, creativity is one of the most important requirements when it comes to Facebook marketing. Creativity helps you to come up with awesome ideas for your Facebook marketing campaigns. However, the creative content you develop must be relevant to your main product in order to get a lot of engagement. Also, try to create content that is inspirational yet funny to increase the chances of getting your page to go viral.

1. Use high Quality Images in Your Ads

If you want to get ahead of the competition in your e-commerce business, make sure you always use stunning images in your Facebook ads. There are certain essential guidelines you should follow when selecting images for your ads. 

For starters, the images should be eye-catching, bright, and full of color. Try to avoid images that have the same colors as Facebook [white and blue] since they easily blend in and make it difficult for users to notice them. Make a point of including images of happy people, and if possible the images should show them using your products. Generally, images of women tend to perform better than images of men. Lastly, ensure that the images you choose are the right size with respect to the type of ad you’ve selected.

1. Include Facebook Pixel

Even if you don’t intend to run Facebook ads right away, it’s important to set up a Facebook Pixel. Facebook Pixel is a code snippet that you install on your e-commerce site to remarket to people who have already visited your website. It helps build targeted custom audiences for future ads. Also, it collects data and triggers cookies when you install it on your site and keeps track of visitors as they interact with your site on your ads. Facebook Pixel enables you to have remarketing and custom audience information available for use if and when you decide to launch an ad campaign.

1. Use Facebook Ads to Communicate Your Brand Story

Besides its commercial appeal, Facebook is essentially a social media platform. That means most people use it to connect and interact rather than to shop. Consequently, it offers you the perfect opportunity to connect and build relationships with prospects and future customers. And you can achieve this using ads to communicate your brand’s story. A recent study by Facebook found that creating a sequence of ads that convey your key brand messages rather than selling improves overall conversion rates by up to 87%.

There you have it. The bottom line in creating a sound Facebook marketing campaign is to go back to the basics – to your target audience and the ideal shopper.

The post Must-Have Facebook Marketing Strategies for your E-Commerce Business appeared first on Social Media Explorer.

Most new companies will opt to pay for ads on Facebook and Instagram. The pricing for these tends to appeal to small companies as you can regulate costs based on reach. Additionally, they can set an advertising cap, so you stay within budget. However, it is quite rare to find small companies marketing on Twitter, yet this is one of the free best marketing platforms there is.

Twitter vs. Instagram

When using social media platforms to increase reach, it’s crucial to understand how different platforms manage interactions. Twitter is built on a many-to-many network model, while platforms such as Instagram are based on a one-to-many model. The distinction between the two is how information spreads. With Twitter, the same tweet can be sent out by multiple accounts to other users using the retweet function. 

Instagram relies on the one-to-many model, which means that information spreads from a single user to their followers. Understanding how Twitter works will help you when curating and posting content that drives audience engagement. While on Instagram, you can rely primarily on catchy photos, Twitter engagement is entirely different. It will require a combination of good storytelling skills, a dash of humor, and relatability. 

Twitter and Good Brand Stories

Customers don’t buy products – they buy into ideas. With the number of new products that come into the market each hour, it can be difficult for people to choose. It has increasingly dawned on marketing gurus that the solution to this problem is not improving products but the stories behind them. A compelling story can improve brand loyalty as well as improve sales conversions. 

Twitter has a 280-character post limit. That may seem restrictive but used well, can provide just the right set-up to sell your brand story. You can curate your timeline to offer informative and exciting tweets in your industry. It’s crucial to provide accurate information so you can establish yourself as an authority. If the information is timely and relevant to the public, it is more likely to gain retweets. This way, your brand grows organically beyond your initial followers.

A Little Humour Goes a Long Way

Unless you are a modern-day Flintstone, you’ve come across and probably laughed at a few memes. The term ‘meme’ was coined in 1976 by evolutionary biologist Richard Dawkins to mean an idea that spreads quickly between people. In the modern sense, it denotes a relatable image with a funny caption that has gone ‘viral.’ Using memes in your business may seem like a risky idea, but you want to be sure people are laughing with you, not at you.

However, it is true that wit and charm work magic not only in making you more memorable but also likable. Additionally, most of the posts that go viral on Twitter tend to appeal to people’s sense of humor. To create witty posts, be sure that the humor is not offensive, that it’s in good taste, and complements your brand. You can choose to commission an animated video or even a short comic strip to aid in this. In this case, creativity is your friend.

Bet on an Organic Audience

As a growing business, your best bet for outlasting the competition is building an organic audience. These are customers that interact with and trust your brand. Eventually, they will be the ones who refer you to their personal and business networks. It may seem impossible when you start, but Twitter can be the key to creating an active and thriving business community.

The post Using Twitter to Grow an Organic Audience appeared first on Social Media Explorer.

Discover how to prevent your investments from being compromised and secure your cryptocurrency today and avoid cryptocurrency scams. Here we go over three critical risks and three solutions.

Public wifi networks

Checking your Bitcoin balance? Curious if you’ve received the money you’ve been waiting on? It might not take long to complete these tasks, but within these mere seconds, you can be robbed on an open network.

In short, if you’re on public wifi, you’re in danger. The hacker needs to just position themselves between you and the network and wait for you to log in. Once you’re logged in, he or she has your information data and can steal your cryptocurrency. Fortunately, you can avoid this situation.

The solution: Use VPN encryption

Secure your money and personal data with these essential privacy and security tools. The definition of VPNs is Virtual Private Networks, and they do as they say on the tin by shielding your activity from any snoopers. In addition, VPNs encrypt your data and make it almost impossible to steal. All you need is to turn on the app and connect to the VPN server of your choice.

Phishing

Crypto phishing relies on your inattention and a range of social engineering tactics to steal your sensitive info. The most common phishing attempt when it comes to crypto theft is fraudulent emails. These emails appear to originate from your cryptocurrency provider and ask for your login info or warn you that someone tried to get into your account.

A sense of urgency is usually present, the messages warn that if you want to be safe, you need to log in to your account immediately. If you respond as the hackers intend, they can then steal your information and your cryptocurrency.

Fake websites are another consideration, they may look identical to the original but are purposefully built to steal your investments. 

The solution: Use anti-phishing measures

Check every link and email address carefully. The best way is to avoid clicking on any link, rather type it into the address bar manually. Remember, no cryptocurrency provider will ask for your login information through email. 

Unfortunately, it’s all too easy to fall prey to phishing attempts, particularly if you’re tired or not fully focused. For an additional layer of protection, consider using anti-phishing software to block suspicious sites and keep your sensitive data safe. 

A compromised account

Whether it’s malware, you were hacked or your phone has been stolen, you stand to lose your investments if a hacker gets your private key. All it takes is one click on the pop-up and all your money is gone. But, what if you didn’t have to rely on one key alone?

The solution: Use multisig

Imagine your private key as a key to a safe. You put in a lot of trust in only one key and if your account is compromised, you could lose all your money. But you can mitigate the risk with multisig log-in processes.

Imagine having three keys:

• On your phone
• From your multisig provider
• In your safe (backup key)

Now, to use your cryptocurrency, you must use at least two keys. Yours and one from a Multisig provider. Multisig providers check your identity and location to ensure it’s you and then send an additional key. If you lose your phone, for example, a threat actor cannot access your intel because he or she has only one key. 

The post 3 Easy Ways to Avoid Cryptocurrency Scams & Secure Your Money appeared first on Social Media Explorer.

With over 582 million entrepreneurs in the world (with many serving their customers digitally), having a breakthrough in marketing your business online can be a daunting and challenging task for many people. In order to find success, you need to be bold, brave and unique and find creative strategies that will give you an edge over the competition. 

There is no overnight success. 

There are a lot of ways to ensure that your business will become successful online. However, in order to achieve that, you must create an effective strategy that includes driving traffic to your website through an online sales funnel to build a list of customers for your business.

Why is having an email list important?

Building a good email lists is one of the best marketing assets a small business will have. 

93 percent of B2B marketers are currently using email to distribute content and spent over $350 million dollars on email advertising in 2019.

It is often challenging to build email lists in itself but with proper management and effective utilization of email file, this will drive good revenues immensely. There are 2 ways of building email lists effectively: paid options and free options.

Paid options

As the word says “paid”, meaning you have to shell out a bit of your money in order to build your email lists. Here are some of the helpful sites you can engage with:

Google Ads

Google allows you to advertise your products with the use of their product listing ads. You can include your product’s image, price, title, promotional message and your business name without having to create different ads for each product you are selling. Make sure that the ads created for your website is encouraging and eye-catching. By clicking on your ads, users are directed to your website thus becoming not only a potential customer but a follower as well. 

Facebook ads

Using Facebook ads will drive people to go directly to your Facebook page and encourage them to “like” and signup to your email list. Try to create enticing incentives or freebies to users to direct them to your page. Make sure that you identify your target market and more importantly create ads that are precise to your user’s criteria.

Pinterest Promoted Pins

With Pinterest Promoted Pins, you have to apply access for this dashboard because it would usually take weeks before its approval. However once approved, the possibilities of having good results for your business is tremendous. You just have to make sure that you create an enticing promotional offer, a blog post that will direct your audience to your page and tell them what exactly you will be giving away and set it up with an opt-in function for the people to view and be directed to your website. 

Solo Ads 

Using Solo Ads are one of the quickest ways to quickly building a massive mailing list. A solo ad is a method where in you pay other people like webmasters who already have a huge list to send emails and advertise your business to their own list of emails. In short, you will be paying them to recommend your business using their own subscribers.

Free options

These are some of the sites wherein you can promote your business and encourage users to visit your website.

YouTube

Everybody knows that uploading a video on YouTube is free. So make sure that you also include a YouTube link on your website. Create a teaser content for your brand that sparks the interest and curiosity of your audience that would want them to sign up and give their email.

Facebook Groups

Facebook groups that allow people to connect and provide information so you can delicately ask for email signups

Online courses

e-learning or online training sessions can be helpful in getting email lists especially if you they are of value for them. Many online training sessions asks for contact information so that you can reach out to them to provide the training schedule.

Forum marketing

This is another great way to make your business be known and stand out. Users are generally experts, respected bloggers, net savvy consumers that are open to engaging in online purchases. That is the reason why forum marketing is another strategy to make a good impression and let you spread the word about your company. 

The post The Importance of Building an Email List As an Entrepreneur in 2020 appeared first on Social Media Explorer.

Link building is one of the most surefire ways to skyrocket your website’s rankings. We can’t deny that massive quality link building was one of the methods that helped to rapidly put NinjaOutreach on the map.

So in this competitor link building guide, we will share the steps we took to acquire those relevant, quality links, coupled with real data from some of our own link building campaigns.

Back in January 2016, we started out with only around 400-plus links referring back to our site. But after noticing thousands of dead backlinks to a now defunct company, Topsy, we were able to grow an idea into an all-out link building strategy and into our very first competitor link building campaign.

But after noticing thousands of dead backlinks to a now defunct company, Topsy, we were able to grow an idea into an all-out link building strategy and into our very first competitor link building campaign.

By leveraging Topsy’s thousands of dead backlinks, we ended up gaining more than a hundred links from this campaign alone, over the course of only a few months.

Here is a couple of examples of the kind of links we acquired:

• GetResponse (DA 86, PA 68)
• EventBrite (DA 90, PA 91)

How Did We Acquire High-Quality Backlinks?

Back in January, Neil Patel published a list post of 15 tools for more effective content promotion.

In his list, however, we were curious about the inclusion of one tool in particular: Topsy.

If you still remember, Topsy was once a small and free tool for analyzing Twitter data. Just as data analytics was exploding, Topsy had already made a name for itself with the speed and depth of the insights it yielded for its users.

In Neil Patel’s own words, Topsy was “basically a high-quality Twitter search engine”.

So what’s up with Topsy?

You see, Topsy doesn’t exist anymore. It was bought in 2013 by Apple and shut down two years later.

Before being shut down, the link for Topsy.com would redirect to Apple’s support website. Now, it is completely non-existent.

We had found a broken link in Neil’s post.

Now, having broken links in your posts can be bad for your SEO, so this hatched an idea.

Since Topsy and NinjaOutreach share certain similarities, we thought we could provide content to replace Topsy on the list, taking care of the broken link problem as, obviously, we still exist.

A link back to us won’t lead to a bad-for-SEO dead URL.

So we shot Neil an email about our proposal, but we never got a response.

This is quite understandable, as the guy must receive thousands of emails, after all.

But the fire sparked by this idea was lit, and we transformed this discovery into a long-running campaign that would generate hundreds of backlinks for our business.

From 400+ to 1k+ Links; The Ultimate Competitor Link Building Guide

To make it easier to digest, we created a table of contents for what this guide is going to discuss.

Quick Navigation

Chapter 1: How to Identify Your Competitors

• How to Use Google to Identify Your Competitors
• How to use Quora to identify your competitors
• How to use NinjaOutreach to identify your competitors

Chapter 2: Tools for Getting Backlinks

• How to use MozOSE to get Backlinks
• How to use Linkody to get Backlinks
• Other Tools You Can Use to Get Your Competitor’s Backlinks

Chapter 3: How to Find The Right Prospects for Link Building

• What is Prospecting?
• How to Qualify Leads
• Spotting Quick Wins to Decrease Your Outreach Efforts
• How to do Link Prospecting via Google Sheet or Excel
• How to do Link Prospecting via NinjaOutreach

Chapter 4: How to Create a Kickass Template

• Write an Interesting Email Subject Line
• Write a Targeted Email Heading
• First Section: Introduce Your Brand
• Next Section: Deliver Your Pitch
• Add Value And Make It Easier To Respond Positively To Your Email
• Build A Relationship with Bloggers

Chapter 5: How to do a “Cold” Competitor Link Building Outreach

• Via Manual Emailing
• Via NinjaOutreach
• The Case for Follow-up Emailing

Chapter 6: What to do with Other Opportunities

Chapter 7: Conclusion

Chapter 1: How to Identify Your Competitors

Finding out who your competitors are and conducting an analysis of the links they have is part and parcel of any link building campaign. In this section, we will give you a step by step of the competitor analysis process we used.

If you already have a competitor list, you can skip this part and head on over to the next section. If you don’t have a list, or if you want to learn alternative ways to build one, then read on.

There are a couple of ways to compile a list of competitors, so let’s start with the manual but free methods.

As mentioned, these methods typically won’t cost you much, if at all, but they will be more time and effort consuming.

How to Use Google to Identify Your Competitors

Your competitors are scattered all over the web, and when it comes to scouring the web for your competitors’ data, Google is your friend.

Go to the Google search bar and use this keyword structure:

[niche] + [your business offering]
Here are some sample queries using the format above:

• Influencer marketing software – [Influencer marketing] + [software]
• Food Supplements – [Food] + [supplements]
• Copywriting service – [Copywriting] + [service]

Once you have your results, you can then manually copy and paste the links into a spreadsheet.

The next method is also free but will need a bit more of time investment.

How to Use Quora to Identify Your Competitor

Quora is an online Q&A forum about mostly anything. Topics are categorized by tags, and there are sections for technology, startups, and even software.

It is a community where people can either write or answer questions ranging from day-to-day basic things like “how do you tie a tie” down to more topical questions like “Is influencer marketing dead? If so, what is the next big trend?”

The disadvantage with this tactic is that you are completely reliant on whether or not other people will respond to your query.

Take note, also, that this method may or may not work depending on the popularity of your niche in Quora.

When framing a question for Quora, pattern your question in such a way that the answer would center on the problem that your business solves and should lead to the type of service or product that your business provides.

For example, here’s a question asked in the Quora community by a member:

And here is one of the answers he got:

Whether the guy who replied listing links to several mobile payment providers is a marketer of any of the tools he mentioned is anybody’s guess.

Still, if the original poster who asked the question is trying to find his competitors, then he certainly got a pretty comprehensive answer.

In our case, we’d ask:

“How can you easily find industry specific influencers in any niche?”

Or

“What’s the best way to reach out to influencers?”

We’re betting one or more people (or marketers) will come out of the woodwork to give a suggestion or more of their own (including a link back to their own tools, most probably).

The bottom line is, with this method, you are effectively letting other people compile a list of competitors for you.

However, this method should be used with caution and only as a complement to your existing competitor list building research. It should not be solely relied on.

How to Use NinjaOutreach to Identify Your Competitor

NinjaOutreach is a blogger outreach tool that also functions like a search engine for influencer prospecting.

If you already have NinjaOutreach, then you’re in luck, as it will take you much faster to build your competitor list using our tool.

We have different search tabs for Content Prospecting, Live Search (kind of like what you’d find with Google), and Social Prospecting.

You simply enter your keywords, filter by tags if needed, and you’re good to go.

If this sounds like mumbo jumbo to you, follow this link to know more. 2018 update: If you’re looking for an even more in depth link building guide, this will help immensely.

Chapter 2: Tools for Getting Backlinks

Choosing a backlink tool is like going to the store to buy hiking boots—you have to try out a few different ones to know which one is the best fit, because you don’t want to find yourself in the middle of a forest—or in this case, a link building campaign, with painful blisters.

So it’s about trying different things and seeing which one is the best fit.

In this section, we’ll show you how you can get backlinks from two of the tools we’ve used: MozOSE and Linkody.

We particularly chose these two because MozOSE has a free version and Linkody starts at only $9.90/month.

How to use MozOSE to get Backlinks

For MozOSE, you have to sign up first in order to be able to download anything.

• Go here: https://moz.com/researchtools/ose/
• Enter the website of one of your competitors (we’ll use our own campaign as an example)
• Once the results load, filter it by Target = “this root domain”. It should look something like this:

Get your spreadsheet file by clicking on “Request CSV” just beside the “prev” button. You will see a notification box that tells you that your request is being processed.

• Click on ‘Recent Report’ at the top right. The page will load once your CSV file is ready, after which you can simply download it.
  This is the file that you will get:
  

The two things you need are the first column (A), URL; and the second column (B), Title. These are the linked mentions of your competitor in other websites and these are what we call leads.

Keep this for now. Let’s move on to Linkody.

How to use Linkody to get Backlinks

This one’s a straightforward link monitoring tool. Here’s how to use this tool for your link building effort.

• Sign in and then click on ‘Add Domain’ at the top left:
  
• When you see this page, enter your competitor’s name and just hit “add domain”
• Once you have the domains entered, wait a few minutes and it will start crawling your competitor’s backlinks.
• Once it’s done crawling, you’ll have something that should look like this:
  
• Click on the export button on the right to get your CSV file.
• You only need column D which contains the URL, and column V, which contains the Page Title (not shown in screenshot):
  

Other Tools You Can Use to Get Your Competitor’s Backlinks

There are hundreds of link building tools out there, but we will only be recommending a couple more here.

That’s because, as we said earlier in this section, we’ve used them firsthand. The ones we recommend are Linkody and MozOSE (because of the freemium).

But that’s not to discredit the other tools out there. In fact, we personally believe that Ahrefs is the best link prospecting tool compared to the first two we mentioned since they probably have the largest and most comprehensive database.

But because we only need backlinks and not all the other features that Ahrefs offers, Linkody should be enough.

Chapter 3: How to Find The Right Prospects for Link Building

At this point, you already have an idea of how to effectively get your competitor’s backlinks.

So let’s move forward to the part where you will be spending the most time: Prospecting.

What is Prospecting?

Prospecting in this context simply means qualifying the leads that you already have (assuming you have gotten your competitor’s backlinks already).

Ideally, you would want to create a document where you’d put down the procedure for the prospecting and indicate who, or what, exactly, you are looking for.

How to Qualify Your Leads

There are a couple of questions you need to define the answer to first to make this process a lot easier.

• What links, exactly, are you looking for?
• What’s the best and fastest way to go over all your competitor’s links?

The answer?
Quick wins.

Spotting Quick Wins to Decrease Your Outreach Efforts

Quick wins are the type of posts that follow a certain format. Here are some examples:

• Tool roundup posts
• List posts and expanded list posts
• How-to type of posts

These are the type of posts that can be edited without changing the value or the context that the post is trying to provide.

The most common type of post for us to get a link from is the tool roundup post. That’s because it is easy to update and adding another resource to the post is actually good for the readers as well, since they’ll have more options.

List posts are the second most common type of quick win links and these have a high probability of success in terms of getting a backlink.

That’s because it is easy to update a list post as long as what you are trying to add is relevant and builds on the value that the post provides.

How-to type posts are a hit-or-miss. Mostly because when people are writing a how-to post, they are likely to include the tools they have personally used.

Remember, if you are not sure if you can link from a certain article, it pays to check the content first. It only takes about 5 to 10 seconds to determine whether you can get a link or not.

How to determine if a post is a quick win:

1. Load the content
2. Type ‘ctrl+f’ and try to find if any competitor was included in the article
3. Find out what the author wrote about your competitor then ask yourself, “will my business fit in or not?”

To put more context into this, let’s see if you can help me find a quick win post.

Assume that you’re trying to get a link for a tool like NinjaOutreach. See if you can identify which among the 3 links below is a quick win:

• How to Find Anyone’s Email
• 4 Ways to Use Twitter Video for Your Business
• The Landscape: SME’s List Of Influencer Identification Tools

If you answered the first one, that first URL from INC is not a quick win since it is not likely that INC will respond to your outreach.

The second URL from social media examiner is definitely NOT a quick win, either, since the headline and content are about a topic not related to any core function of our NinjaOutreach tool.

The third article, on the other hand, is a great fit.

Just by skimming the headline, we’d immediately know that this is something we can possibly link to because it talks about influencer identification tools (which is essentially what the NinjaOutreach tool is).

With this in mind, we reach out to the blog poster and ask them to recommend our tool as well (and in our case, they did).

What to do with the leftover prospects?

Keep leftover prospects somewhere for future use. Once you exhaust all of your quick win prospects, you can go back to those prospects left over and review them individually.

How to do Link Prospecting via Google Sheets or Excel

If you opt to do the prospect qualifying in a traditional way (via spreadsheet), here’s a sample spreadsheet we recommend you start with.

There are 3 sheets in the spreadsheet:

1. Competitor Sheet
   • This is where you’ll put all the links you’ve gathered (URL and Page Title)
   • Qualify the leads here.
     • Delete all the links you don’t need
     • Keep all the prospects for competitor link building
     • Add a note for any other opportunities
   • Once you’re done qualifying the prospects, do a “sort range” in the spreadsheet and sort it by column C (notes)
2. Quick wins
   • From the Competitor Sheet, copy all the prospects that don’t have a note in them
   • Paste it in the quick wins sheet
   • This is going to be your primary competitor link building sheet
3. Other Opportunities
   • From the Competitor Sheet, copy all the prospects that have notes in them
   • Paste in ’other opportunities’ sheet
   • This is your secondary outreach list

How to do Link Prospecting via NinjaOutreach

If you have NinjaOutreach, follow the process we have included in the guide below.

If you don’t have NinjaOutreach, check out our trial and skim our quick guide. Basically, NinjaOutreach will speed up the prospecting process because our tool will crawl all your URLs to find the email addresses you need.

Click here to go to the guide.

Chapter 4: How to Create a Kick-Ass Template

Every campaign needs a kick-ass template, and when we launched our own broken link building campaign that capitalized on Topsy’s dead link, here’s the template we used:

Now let’s check out the analytics results for that template

273 people opened the email, 152 clicked on the website link we included in the email, and 62 people responded.

That translated into an email open rate of 70% and a reply rate of 16%, which is not bad at all.

For our competitor link-building campaign, we did a few tweaks to the template to increase positive response rates.

We tried to improve our outreach email while keeping these 3 things in mind:

1. • What will make receivers open the email? How can we immediately pique their interest?
   • What more value can we give? How can we entice them to respond positively?
   • How can we make it easier for the receiver to take action?

Guided by these questions, we changed our template a few times and this is what we came up with:

So let’s look at how this next outreach template did in its analytics results:
As you can see, we got an open rate of 97% and a response rate of 72%, which is considerably better!

Now, let’s look at the elements we believe contributed to these great results.

Write An Interesting Email Subject Line

From our experience, mentioning a competitor makes for a good email subject line.

Why?

Since you’ll be reaching out to targets who already mentioned one (or more) of your competitors before, you can assume they are more familiar with your competitor than they are with you.

So, mentioning the particular competitor/s your target mentioned in the subject creates an instant sense of familiarity and consequently begets curiosity.

In our case, this curiosity drove more targets to open our emails.

Write A Targeted Email Heading

To write a targeted email heading, you need to find a high-ranking person’s name.

If you can only find a generic email address (support@, contact@, help@, etc.) on your target’s website, go to their about page, check the name of the highest ranking person in their marketing department, and address that person.

Companies usually go with the firstname@company.com email format, but if you want to make sure, you can check out our comprehensive guide on how to use email guessers to find email addresses find email addresses.

Specifically referring to someone from the company is a good way to get noticed. Aside from the fact that you are personalizing your email, you are also indicating that you know who you should be dealing with.

At the very least, you will get your email forwarded to the right person in the company when you send it via their generic email addresses.

First Section: Introduce Your Brand

Usually, you’d start a template by introducing yourself but in our case, we wanted to let the receiver know from the top that we are targeting them specifically.

So we began our email by showcasing what we knew about the receivers so far: we mention their post, which is relevant to our niche, and point out that they have linked to one of our competitors.

Make it short and casual.
For the second part of your outreach intro, point to exactly where you found the link you are referring to so the receiver knows that you have at least scanned through their post.

Second Section: Deliver Your Pitch

The next section is where you deliver your pitch. This is where you now introduce yourself and explain your reason for emailing them.
Again, keep it short, friendly, and don’t make it sound salesy.

Add Value And Make It Easier To Respond Positively To Your Email

Make it easier for your targets to respond positively. In other words, show your receiver what’s in it for them.

For example, offering to write some short content that they can add to the post you want them to link to saves them time, and ups your chances of getting a positive response.

After all, if you step forward and work out a way to make this less of a hassle for them, there’s a better chance that you’ll get your link.

Build A Relationship with Bloggers

Turn any possible rejection (since you’ll definitely receive your fair share) into an opportunity by building a relationship with your blogger targets.

In our template, we have lines that say this:

Anyway, how are things on your end and what are you working on at the moment?

Perhaps we can help with something you are working on and maybe collaborate a bit. Let me know!

This is another way of saying “if you don’t want to put our link on your website, let’s try something else where we can provide value to one another.”

This has proven to be an effective means of getting a response, because we have been receiving responses where they don’t link to us, but they want to know what else we can do to help one another.

For example, we received proposals for cross content promotion, where we share their content on our social media channels and they do the same for ours.

We have a bunch of these going on because of our link building effort.

Eventually, if you manage to build a relationship, you will see that they will link to you in one of their future posts.

So don’t neglect to build blogger relationships—they usually eventually pay off.

Chapter 5: How to do a “Cold” Competitor Link Building Outreach

Now that you have the leads and you’ve created your own template, it’s time to switch over to Outreach Mode.

Start sending out 25-50 emails per day while you continue to do prospecting for other competitors on your list.

There are two ways to go about this.

The more painstaking route is by manually emailing your leads.

Via Manual Emailing

Manual emailing is pretty self-explanatory so we won’t be tackling a step-by-step procedure on how to do it.

Just have your list open in one browser tab and your email client in another. Copy and paste your template, the respective email addresses, and subjects.

Make the necessary customization for each receiver as needed.

The advantage of this method is that it is free, but as we’ve mentioned before, it is very time-consuming.

A faster, more convenient method to perform a massive email outreach is via the NinjaOutreach tool.

Via NinjaOutreach

With NinjaOutreach, you won’t need to copy and paste the templates manually. NinjaOutreach templates have several sections where your input is expected (for personalization) before sending out, and there are also customized fields you can add from within the platform, which will give you huge time savings.

We also have automated emailing available, but we recommend sending the emails out one at a time so you can personalize a bit more.

The Case For Follow-up Emailing

When your first email goes unanswered, you still have a 21% chance of getting a reply if you send out the second one.

Why is a follow-up email important?

It might not create an incredible number of new links, but gaining an additional 10 or 20 more links per month as a result of follow-ups is a pretty good result for minimal effort.

Again, there are a few ways to go about this.

For NinjaOutreach users, you can simply integrate your email and automatically send emails and follow ups using our tool.

Just click this Outreach Guide for step by step instructions.

For non-users of NinjaOutreach, let us introduce you to what, in our opinion, is the most cost effective tool for this particular purpose: Boomerang.

What is Boomerang and is it Good for Link Building?

Boomerang is a tool you can use to schedule emails to be sent at a later time. It also allows you to set email reminders.

Boomerang has a free plan, but you need to get at least the $4.99/month plan so you can send an unlimited number of emails.

This discussion on Quora will tell you more about this app, as well as introduce other apps that are used for email marketing.

When Not To Follow-up?

Knowing when not to follow up is a skill every good marketer should master.

For us, here are the “no more follow-up” signals that we watch out for:

1. When they say NO – For the most obvious reason, don’t push it if a lead says no. You can send a thank you note for the time they took to actually respond, but nothing more beyond that.
2. When they have already responded – this will make you look like you don’t know what you are doing, which is not good. Make sure you track all responses and follow up only with those who haven’t responded yet.
3. When your email bounces – if the reason your email bounced is because it was not sent to the correct email address, don’t bother following up (of course!).

Absent the issues mentioned, it’s always best to send a follow-up email

Here’s a simple follow-up email template that we use:

For an actual example, check out these screenshots.

You can see the email thread where we initially reached out to Bob, and then our subsequent follow-up email when he didn’t respond roughly a month after.

This is what Bob said after he read the followup:

As you can see, after our second email, Bob eventually replied and even requested to be scheduled for a NinjaOutreach demo.

If we had simply given up after the first try and not sent a follow-up email, we wouldn’t have been able to open up that opportunity.

Lesson learned? Unless specifically told not to, just follow up.

Chapter 6: What to do with Other Opportunities?

One of the key things about qualifying a competitor’s backlinks is that you get to see other opportunities as you go along.

What other opportunities are we talking about?

Here are a few:

1. • Guest posts
   • Product reviews
   • Interviews

Now you might be wondering, “how am I going to spot these opportunities if I have thousands of links to filter through?”

That’s easy.

Find out how they link to your competitor

1. • Did your competitor write a guest post on that site to get the backlink?
   • Did the webmaster publish a product review about your competitor’s tool?
   • Was your competitor a podcast guest?

These are just a few of the things that you can get from your list of prospects. We kid you not when we say that you’ll have tons of data like these by the time you are done qualifying your leads.

So what do you do with all these opportunities?

You take advantage of it.

Right after you finish all the quick wins (which would take you months if you have a lot of competitors), go back to your leftover prospects list and continue your outreach campaign.

OR

You can run the competitor link-building campaign while doing outreach for guest posting, product reviews, and interviews.

The choice is yours to make.

Chapter 7: Conclusion

As of this writing, we are still running this link building campaign.

A link is a link, after all, and this is one of the easiest ways to get your brand out there.

Plus, because you’re linking to related content, this makes it look more natural in search engines. Obviously, if you are linking to unrelated content, it’s a red flag.

But since we’re only linking to posts that mention tools similar to ours, we don’t think there’s a chance for us tripping along the way.

A key factor here is to always only reach out to quality websites. If you think a website is a bit spammy and does not produce quality content, skip it.

Link Building Starts with Finding the Right Prospects

Do the prospecting right and you will be off to a good start.

Mind you, it might be really slow to start with, but in the long run, these links will make you rank higher naturally in search engines, so it will be worth it.

After all, sites that are linking to you determine your popularity. The more quality sites you get a link from, the more important and popular your website becomes.

You can see this truth demonstrated more obviously when you get prospects that have a high Domain Authority to link to you. Links from top sites like that are gold!

This article originally appeared on . Republished with permission.

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