How I Created a Ghost Town on the Web
One of the most satisfying experiences is having a website take off in popularity. People...
Blake Cohen
Blake Cohen Content Dilution (and How to Avoid It)
In the rush to join the content marketing revolution, are we focusing too much on the marketing and not enough…
Think Like a Startup, Act Like a Blogger
The best startups focus unwaveringly around one thing: solving a real-world problem. The best bloggers focus exclusively on another thing:…
10 Better Ideas Than Looking at a Top 10 List for Advice
A bare-bones, tactical look at where to get digital marketing insights other than in those lists we all love to…
The Future of Websites
When you’re talking about the future it’s hard not to get carried away. The future of...
3 Questions to Ask Before Jumping on a Marketing Bandwagon
It’s tough not to fall victim to me-tooism in our competitive media landscape. There are oohs...
Lessons Learned from a Twitter Robot
A robot didn’t write this post. But if technology continues at the current pace, a...
The Anatomy of a Web Redesign Failure
All of the best practice documents in the world can’t prepare you for a thud...
That Website Ain’t Gonna Visit Itself
If you build it, they will, well, probably go somewhere else. Your target audience probably...
Want Your Message to Resonate? Say it Again. Want Your Marketing Message to Resonate? Say it Again.
Growing up, my mom had to constantly remind me to do the things she needed...
10 Things I Hate About You (As a Blogger)
You broke my heart. So you leave me no choice: I have to break up with...
Solve Problems for Your Customers with Content, Don’t Create New Ones
We in marketing love us some big ideas. Attention-getting, jaw-dropping, breathtaking ideas that captivate our...