A Cheap Way to Discover Brand-Topic Affinities on Twitter
Sometimes interesting things appear when you’re not even looking. And some lessons taught are applicable...
Social Media Measurement
Seth Grimes Social media ROI is nothing but a numbers game
Every time a marketer says that social media ROI isn’t important or doesn’t tell the...
Nichole Kelly Social Sentiment’s Missing Measures
Social-analytics accuracy is essential, whether you seek broad understanding of attitudes that affect your business,...
2014 Marketing Measurement Predictions
The world of marketing measurement has evolved drastically over the last 5 years. I’ve personally...
It’s Time for a Social Media Measurement Intervention
Tweets, retweets, mentions, likes, comments, shares, Klout, Kred, PTAT…Seriously?!? When did marketers decide that we...
Demystifying Marketing and Social Media Measurement
I’ve been evangelizing measurement in social media since 2009. I’ve started to sound a bit...
Stop Listening When Social Media Experts Tell You ROI Isn’t Important
How can you possibly position the value of social media when you have experts telling...
How to Make the Business Case for Social Media Marketing
“Everyone’s doing social media marketing, but does anyone know if it’s worth the investment? The...
Is Predictive Modeling the Future of Decision Making?
With all the time we spend talking about the best ways to measure, the best...
The Most Bogus Metric
I love Twitter. I really do. Even when I have a beef with it, I...
Ike Pigott Autodesk Scores a Home Run with Gamification
AutoDesk is deeply integrating social elements into their software and business processes to lead social media innovation in their industry.
Social Media Measurement Model [Infographic]
The next step for organizations that are comfortable with the content side of social media is the development of a…
Mark Smiciklas