Southwest Airlines and Social Media Strategy: 5 Lessons for Marketers
One challenge I’ve had with many corporate clients is getting employees to blog. Most corporate...
Mark Ivey
Mark Ivey Brands, Aggregators and Journalists: a Conversation with Intel’s Bob Duffy
Funny how things work out. You’d think “journalism” was dead as a door nail. Newspapers,...
7 Ways To Master the Fear of Social Media
Back in the 1990s, Intel CEO Andy Grove had a famous slogan: “Only the paranoid...
Steve Jobs and the Power of Storytelling
Quick, think of a good story you’ve heard in the last few months, or even...
Connecting With Super Bloggers? Think Content.
Robert Scoble doesn’t strike me as a media baron. When I had lunch with the...