By Adam These days we are all now familiar with popular talent scouting shows and competitions like “The Voice,” “The Masked Singer” and “American Idol.” They have dominated the media landscape for years and have helped discover incredible talent and given them a platform to share their talents with the world. Social media platforms like YouTube, Facebook, Twitter, TikTok and others have also in recent years played a huge role in discovering new talent. Some of the world’s top artists like Justin Bieber, The Weeknd, Calvin Harris, Shawn Mendes, Halsey and many others were all discovered jamming out on their social media platforms of choice. Now one social media company, Lomotif, plans to merge the ever-popular talent search competition with the social media content creators around the world.
Lomotif is a hot new video sharing social media platform that’s introducing a new fan-based format for talent discovery called “You’ve Been Scouted.” Users on the platform are going to be able to compete in a global competition to become the platform’s top music performer. The reward for this honor? A $250,000 record label deal and album produced by Grammy Award®-winning, multi-platinum mega producer Teddy Riley. If you’re not familiar with Teddy Riley he’s a multi-platinum Grammy award winning producer with well over 1,000 producing credits to his name and has worked with some of the world’s top talent, including Michael Jackson, Mary J. Blige, Hi-Five, and Al B. Sure, Guy, the Winans, and Joe who had the early 2001 R&B/pop hit “Stutter”. “Lomotif has one of the hottest communities of grassroots performers and artists around the world which makes this first-ever competition so exciting,” said Teddy Riley. “Together we will help create the world’s next global recording star.”
So how does it all work? The competition has no formal entry process as musicians and performers on the Lomotif platform will be able to simply make and share content and each post will automatically qualify as a performance for the competition. Users around the world can then vote for their favorite users and nominate them to be a top contestant on the platform to win the ultimate prize. In addition, content that already exists on Lomotif qualifies as well so all creators past and present will have their most talented performances recognized by the community and have a chance to win.
Paul Yang, the CEO of Lomotif, says “’You’ve Been Scouted’ is one of the most innovative talent competitions of its kind, which provides our users with a real opportunity to be the next global superstar. With over 300 million videos watched per month, we are exploding into the U.S. marketplace at the right time as we launch our most ambitious effort yet which will expand our user base domestically while driving engagement with an exclusive talent competition which will rival American Idol and The Voice.”
Lomotif has already been rapidly carving out a name for itself in the music space. This year they also partnered with LiveXLive to live stream the hit global music festival “Music Lives,” with top acts from Andra Day, Zac Brown Band, Trace Adkins, 24kGoldn, Justine Skye, Lennon Stella, Jake Owen, G Herbo and Jimmie Allen, John Mayer, Wiz Khalifa, Pitbull, Lil TJay, Nelly, Davido, PRETTYMUCH, and YBN Nahmir, and drew an audience of 37+ million this past year. Included in the lineup was also the winner from LiveXLive’s newest original competition show, Self Made.
According to Ted Farnsworth, the co-founder and creator for “You’ve Been Scouted,” this competition is just the beginning. The winner, as voted purely by fans, will not only receiving a record deal, but also will be featured on an upcoming soundtrack to a Zash produced major film. They also plan to replicate the competition for dancing, acting and other talent-based competitions. In the future.
For the opportunity to be scouted, land a coveted record label deal, and have their work produced by Teddy Riley, music artists can download the Lomotif app on the Apple Store or Google Play for Android. “You’ve Been Scouted,” will officially kick off on June 25 and last until July 30th and crown a winner exclusively chosen by Lomotif’s user-base. Everyone on the platform will be able to vote for their favorite contestant once a day for the duration of the competition.
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Digital Editor