Navigate the top challenges facing CPG and retail advertisers in 2022 – Nielsen

The last 18+ months have been turbulent across all industries—particularly for CPG brands and retailers in the food and beverage spaces—and surging e-commerce demand irreversibly shifted the landscape. While many who leaned heavily into marketing did well, those that kept the status quo (or went dark) struggled to keep up with demand. Compounding the pandemic’s challenges, supply chain disruptions may be signaling an arduous holiday season is ahead.

With that, SME has identified three areas of focus advertisers in the CPG and retail industry can leverage in 2022—budgeting and growth, measurement and targeting—to mitigate the impact of external circumstances and drive success for brands. Download our Navigate the Top Challenges Facing CPG and Retail Advertisers in 2022 report to learn how these areas of focus can bolster your brand’s success in 2022 and beyond.