How to Grow Your Personal Brand on Social Media

To develop a rock-solid personal brand, you need to establish yourself as a trustworthy, authoritative voice in your industry. As a result, you could generate additional clients or catch the eye of a potential employer, which could help you to take your career or business to the next level.

While building your brand online can be anything but easy, various social networks can simplify the process. Find out how to grow your personal brand on social media.

Refine Your Social Presence

It is critical to only have one social profile for each platform online, and you must delete additional accounts that could confuse your target demographic. What’s more, you should review your profile and remove any dubious posts that could have a detrimental effect on your personal brand.  

Carefully Write a Social Media Description

Most powerful social media channels will provide their users with an opportunity to write a brief description about themselves or a business. To increase your presence, you must write a list of your skills and interests in the description.

It will not only inform a potential follower about who you are and what you do, but they will serve as powerful keywords, which can help your personal brand to appear in the appropriate search results and can make it easy for others to find you online.

Launch an Attractive Website

If you want to become a thought leader in a specific industry, you must strive to become a trustworthy resource. For this reason, you must launch an attractive, easy to use website to promote your personal brand. You can then publish content onto your site and, in turn, onto your social platforms to generate traffic and increase your brand awareness.

However, don’t stick to a boring template that fails to complement your image and invest in a web designer’s knowledge and expertise. If, however, you don’t have the finances available to fund a forward-thinking web design or the ability to secure a loan from a bank, find out more about bad credit loans.

Crosslink to Your Other Social Media Accounts

Once your website is up and running and you have launched multiple social media campaigns, you must optimize your accounts. For example, you can increase your online following by crosslinking to your different profiles. For example, you can add up to three web addresses onto your LinkedIn profile so that you can direct your followers to your website and two of your most impressive social media pages.

Engage with Your Audience

To grow your personal brand’s awareness and form strong connections with people across your industry, you must regularly engage with your target audience online. For example, you could write a comment on someone’s tweet, or you could become involved in different forums or groups. LinkedIn and Facebook currently offer thousands of groups you can join at your leisure, so you can enter discussions on different topics and could even start your own. It is a great way to connect with people from all walks of life, which can lead to a stronger following and a bigger network.

Avoid Over-posting

Many people believe the key to a strong social media following is to post content onto their channels regularly. While you shouldn’t leave your account dormant for long periods of time, you must avoid publishing multiple self-serving posts onto your Facebook, Twitter, and Instagram pages, which could potentially bore your target audience.

Instead, aim to post no more than four to five self-serving ads per week, which should be interspersed with fun content, such as:

• Third-party content
• Audience questions
• Attention-grabbing contests

Maintain a Consistent Image and Tone of Voice

Every professional wanting to develop a strong personal brand must create a consistent brand identity. You will need to not only stick to the same ideals and beliefs when posting on social media, but you also must maintain the same tone of voice and image style, which can avoid confusion when reaching out to your audience.

Analyze the Best Industry Influencers

If you want to become a dependable voice of your industry and dramatically grow your following, ensure you carefully analyze various popular influencers from your industry. It will help you to identify their effective posting habits, powerful content strategies and how they regularly connect with their followers. If you can identify their personal branding strategies, you could soon apply the tactics into your own to develop a powerful campaign that helps you to stand out in your industry.