How AI And Machine Learning Can Supercharge Your Social Media Marketing
When most digital marketers hear the terms “artificial intelligence” or “machine learning,” they naturally think...
measurement
Christian Zilles To High Performers Everywhere
Earlier this year, I wrote a post called the Curse of High Performers. It is...
Tracey Parsons Do You Have Social Media #FOMO or a Social Media Strategy?
Let’s begin by defining FOMO for those not in the know; FOMO is an acronym...
Suzanne Coblentz Google Analytics: How to Define Goal Conversions
Avoid committing crimes against humanity by making sure you are using goals on Google Analytics...
Morgan Lucas Top 6 Google Analytics Deep-Dive Recommendations
Ultimately, a deep-dive report measures changes in customer behavior, consideration, and conversion. Metrics are chosen...
Don’t know your KPI? Prepare to fail
It’s true, I can get pretty preachy about stuff from time to time and sometimes,...
You heard the very expensive crickets. Now, hear this.
Much has been made of real-time or agile marketing. In fact, I wrote a little...
Is making magic killing our careers?
Over the long weekend, I had some time to reflect on last week’s post on...
The Curse of High Performers
Making magic is something that high performers do. They have a knack for conjuring amazing...
Listening And Measurement Is Useless Without Action
The past few weeks, I have been writing about listening and measuring to learn what...
Love & Measurement: A Startup Case Study
Measurement scares the snot out of a lot of marketers. I’ve written about it here...
Swallow your fear and start measuring
Digital marketing is my passion. Some would say I am “tattoo passionate” about digital marketing....