LinkedIn Endorsements: Worthless or Worth a Second Look?
It probably seemed like a good idea at the time. Three years ago, LinkedIn desperately needed...
Kat French
Kat French The Opportunity Cost of Opportunity
It would be great if we lived in a world where we had limitless resources,...
Salvaging Your Sanity as a Community Manager
The traits that make you a good community manager (empathy, an ability to connect genuinely with people online) are the…
When Less is More in Your Content Strategy
There’s a lot of emphasis on “more content, more frequency, more platforms” in all the talk about content strategy. But…
E-Commerce Content Strategy and Amazon’s Goodreads Purchase
Why was Goodreads a necessary get for Amazon, a company that already had reviews and active discussion forums? Content discovery…
What Tomb Raider Can Teach You About Content Strategy
This weekend, my family rented the latest game in the venerable Tomb Raider franchise. My...
Is Content Discoverability the Holy Grail of Marketing?
Marketers are understandably skeptical whenever a new tool offers to revolutionize the efficiency of their marketing spend. It still remains…
The Comeback Kids
Will 2013 be the year of the Comeback Kids in social media? t's probably too early to tell, but here…
Everything isn’t a nail.
“I suppose it is tempting, if the only tool you have is a hammer, to...
Saying Yes to the Unexpected
A cynical attitude won't prepare you to deal with a tough business climate. Taking measured risks creates energy and builds…
DEBATE: Facebook is Not Blackmailing Brands
With Promoted Posts, you’re paying for access to a particular kind of inbox. It’s no different than what Feedblitz, MailChimp,…
Zen and the Art of Website Conversion
At every stage of the sales funnel, it's important to keep clutter to a minimum. Doing otherwise sabotages your carefully…