Breaking the bias with women influencers in sports and gaming – Nielsen
You will find the most influential people when you perform a Google search on movies...
Social Media Research
Adam Marketers can foster greater representation in media – Nielsen
Every year, the topic of gender equity captures headlines during Women’s History Month. The media...
Super Bowl, Winter Olympics and news provide a boost to TV viewing during a traditionally slower TV month – Nielsen
The February TV audience always falls behind January’s, the month with the highest viewing months....
Marketers’ three keys to more agile media planning – Nielsen
Marketing success is dependent on adaptability. With rapid news cycles and changing consumer behavior, as...
Sports sponsorships are raising more than just brand awareness – Nielsen
The universal breadth and appeal of sports continues to present brand sponsors with significant upside,...
the impact of equal opportunity for athletes, fans and sponsors – Nielsen
The U.S. Women’s National Soccer Team is known for winning on the field, and now...
#BreaktheBias – How IllumiNative Founder Crystal Echo Hawk is fighting erasure of Native Americans in media – Nielsen
Native Americans contribute to society every day, despite a long history of violence and erasure...
How marketers can successfully leverage social media influencers in their campaigns – Nielsen
With entrepreneurs planning to extend their social media spend greater than every other channel, influencer...
making the case for better brand partnerships – Nielsen
The role of Black-owned media has continued to evolve in the nearly 200 years since...
How Black audiences are engaging with audio more than ever – Nielsen
Content is the common language for African Americans. U.S. Black Americans spend more time in...
the importance of Spanish language content – Nielsen
As a first-generation Latina in the U.S., I often hear, “Really, you don’t look Cuban.”...
Consumer behavior shifts and new experiences are broadening fan engagement – Nielsen
While many industries are affected by the pandemic worldwide, global sports has seen the most...