How Much Traffic Do You Get From Social Media?
There’s a lot of talk lately about how to measure the direct and indirect impact...
Jeff Larche
Jeff Larche How To Build Social Media Awareness Into Your Website
An old man is approached by a traveler. He’s asked how to get to Dublin....
I’m Feeling Lucky, But You’re A Different Story
Many web site builders insulate UX designers from analytics or social media types; A big mistake. Consider Google's famous search…
Lessons from the Twitter Love Guru
When I discuss social media marketing I sometimes call it digital word-of-mouth. It’s apt. Digital...
How To Measure Content Interest Using Google Analytics and AddThis
A while back I showed you how to visualize user interest in your content. It...
Tracking The Elusive Influential
Sorry, Malcolm. You’re still on the hot seat. I was initially planning to call this An...
Brownie Charts: Delicious Ways To Analyze Social Media Metrics
The last in a series on content interest index shows how to chart this metric using a novel heat map.…
World Of Warcraft Starlet Tells Of Path To Web Celebrity
Those who were expecting to read the last installment of my three-part series on Content...
How A Web Metric Can Make Your Content More Interesting
In the 2002 film Comedian, Jerry Seinfeld was followed by a documentary crew during a...
Counting Nose Prints On Your Shop Window
Two pressing needs in digital marketing analytics are estimating ROI and improving conversions through better...