Social Media Measurement: What You Are Doing Wrong
Are you measuring social media in isolation from your other marketing activities? Are you overwhelmed...
Social Media Measurement
Nichole Kelly 2011 Trending Topic: Social Media ROI
Did you get a larger social media budget for 2011? Are you being pressured to...
How Much Traffic Do You Get From Social Media?
There’s a lot of talk lately about how to measure the direct and indirect impact...
Jeff Larche Is Facebook for Business Overrated
This may not be a popular position, or even a right one, but our experience with...
Eric Brown What’s Your Social Media Average Response Time?
If you hold true the notion that being responsive to online customer questions, complaints and...
Jason Falls How To Build Social Media Awareness Into Your Website
An old man is approached by a traveler. He’s asked how to get to Dublin....
The Myth Of Blogging Buddies
Just exactly how much impact do various channels of social media have on your blog?...
I’m Feeling Lucky, But You’re A Different Story
Many web site builders insulate UX designers from analytics or social media types; A big mistake. Consider Google's famous search…
ValueVine Brings Location-Based, Review Site Analytics To Franchise Tool
Seattle-based ValueVine, a social media management solution for franchise and multiple-location businesses, this morning launched...
Telling Your Social Media Fortune
Inside a recent fortune cookie: “Statistics are no substitute for judgment.” Putting aside that fortune...
Stephanie Schwab How To Measure Content Interest Using Google Analytics and AddThis
A while back I showed you how to visualize user interest in your content. It...
Will Twitter Cross The Chasm?
The tubes were buzzing yesterday about Twitter’s new round of funding from Kleiner Perkins, whose...
Tom Webster