social measurement

Social Media Measurement

Google Analytics: How to Use Custom Segments to Up-Level Your Reporting

The use of Advanced Segments on Google Analytics can be very valuable in giving us...

Morgan Lucas Mar 19, 2015

Social Media Measurement

Testing, Testing: The Economics of Social Conversions, Part 2

With so many variables at play, how can we dissect our data to give us...

Morgan Lucas Feb 19, 2015

Social Media Measurement

Testing, Testing: The Economics Of Social Conversions, Part 1

With so many variables at play, how can we dissect our data to give us...

Morgan Lucas Feb 18, 2015

Business Innovation Social Media Measurement

Top 6 Google Analytics Deep-Dive Recommendations

Ultimately, a deep-dive report measures changes in customer behavior, consideration, and conversion. Metrics are chosen...

Morgan Lucas Feb 10, 2015

Social Media Marketing Social Media Measurement

Telling Your Social Media Fortune

Inside a recent fortune cookie: “Statistics are no substitute for judgment.” Putting aside that fortune...

Stephanie Schwab Dec 31, 2010

Search Engine Optimization

Backspace Marketing’s New SEO and Social Media Services Enhance E-commerce Visibility

Digital Marketing

Fitness, Fame, and Fearlessness: How Leslie Lux and Her Fans Defy the Ordinary

Social Media Marketing

People Also Ask: Why Are Nonprofits Important in 2024?

Business Innovation

Hazem Altal: Unraveling the Web of Fraud at a Turkish Hair Clinic