Google Analytics: How to Use Custom Segments to Up-Level Your Reporting
The use of Advanced Segments on Google Analytics can be very valuable in giving us...
digital measurement
Morgan Lucas Top 6 Google Analytics Deep-Dive Recommendations
Ultimately, a deep-dive report measures changes in customer behavior, consideration, and conversion. Metrics are chosen...
The Digitization of Research And Measurement In Public Relations
Note: In another of our periodic visits to various public relations firms and agencies, I...
Don Bartholomew