3 Personal Finance Influencers Dominating Social Media

Graham has built a brand around personal finance. He began his youtube channel by chance and quickly saw it gain traction as he would discuss his experiences as a real estate agent and provide prudent advice to his audience on how to save money and make smart financial decisions. He started with absolutely no real estate experience and no family connections and bootstrapped his career in real estate as well as his preeminence on Youtube. 

As his channel grew, Graham relied heavily on transparency showing his audience exactly how much he was making with youtube and this exponentially accelerated his growth. After amassing millions of viewers, Graham now focuses on budgeting and investing. He can be seen often teaching his students how to use the power of compounding interest to become massively wealthy by the age of 65, while jokingly urging millennials to reduce their intake of avocado toast. Graham has released multiple coaching programs in the real estate space for investors and real estate agents to scale their business and income. 

On his Youtube channel, he can often be seen giving the latest financial news and hot topics in the personal finance space. He is also focused on leveraging real estate and using it to produce income and then freedom. Nonetheless, Graham has built a reputation as a highly influential personal finance YouTuber and his goal is to continue to build wealth and freedom while educating his audience. Follow Graham to learn how you can manage your finances better, save more money, and invest it wisely for the long term. 

Shawn Sharma – Instagram @shawnsharma ~2 Million Followers

Shawn Sharma has built a brand around credit and financial literacy. Shawn Sharma started out using credit to bootstrap his first business where he was flipping items and using strategies such as retail arbitrage and manufactured spending to amass capital. He made his first million dollars through the power of leveraging other people’s money and finding lucrative arbitrage opportunities. 

Growing up to two disabled parents in a trailer park, Shawn Sharma defied the odds and got an ivy league education at Cornell University and a full ride to medical school. Having to drop out after his father passed away, and needing to take care of his disabled Mom, Shawn Sharma was able to rely on his good credit to bootstrap his first few businesses. Shawn Sharma constantly stresses the value of credit and how it can create an opportunity for lower-income groups to rise out of poverty. While Shawn has been leveraging credit to make money for almost 8 years, he only recently became active on Instagram 2 years ago after seeing the power of branding first hand through businesses he’s owned. 

Shawn quickly built a massive following on Instagram by investing massive amounts of time and being consistent. He saw his biggest growth happen by chance when high-profile clients would repost him and he began to leverage collaborations and celebrity shout-outs to gain a massive following. Shawn’s Instagram content focuses on teaching people how to leverage credit, use it to create income, and travel the world for free. Shawn’s brand growth has been spearheaded by his credit business that has scaled to 8 figures in revenue a year. Especially in a space where most companies hide behind professional websites and untraceable names and owners, Shawn has built a massive reputation using his personal name and has become one of the most trusted names in the credit industry. Follow Shawn Sharma to learn creative finance hacks, boost your credit scores, bootstrap your business using the bank’s money, and travel the world for free. 

Humphrey Yang – Tiktok @humphreytalks ~1.2 Million Followers

Humphrey Yang built a brand around personal finance ranging from topics including taxes, creating a budget, credit, and investing. Humphrey started out as a former financial advisor and enjoyed educating his clients on the intricacies of personal finance but he saw a window of opportunity when he realized the gap in education and the utility of social media in spreading essential knowledge. He started his hand at tik tok and his videos quickly became viral amassing him over 1.2 million followers. He can be seen making skits of himself asking himself common questions that his audience comments in the comment section, and answering the same questions as a wiser version of himself in the same skit. 

He is also seen covering little-known tax loopholes, and common myths in finance that most beginners have. Although most of his audience is under the age of 25, he has built a massive foothold with Millenials who are deciding between purchasing or leasing their first car, filing taxes for the first time, building their credit, and moving into their first home. Yang believes he has gone viral because millennials find it a lot easier to consume daunting topics with skits and videos where otherwise they would normally be much drier and boring in textbooks. According to Humphrey, “I think if you do care about personal finance, it’s important because it kind of gets you to where you want to go,” Yang said. “Especially if you have financial goals or if you have goals to purchase a house or live a life that you want to live and not be so stressed out all the time.”