We offer a wide range of SEO and content management services to help medical practices build better search engine ranking (both locally and globally), while attracting new patients and retaining more existing patients in the process. Finally, as Google and other search engines focus on showing patients search results that include practice websites located close to them, including your Name, Address and Phone number on every page ensures search engines know your local focus. Our healthcare SEO services are designed to bring healthcare websites in top search engine ranking and gain more patients from strong online presence.

It is confirmed that 80% of online users search for healthcare topics online However, medical SEO services can help you rank your site on Google & other search engines. TheeDigital is a digital marketing agency providing search engine optimization (SEO) services for healthcare practices and professionals. We construct a website for your practice, establish an active online presence, build and constantly update social media profiles, help you build stronger connections with patients, streamline the appointment scheduling process, funnel traffic from search engines directly to your website and much more.

You’ll see more new leads, as well as an increased presence in online search engines and web-based directories – meaning that new patients or customers will have an easier time finding your website when they’re searching keywords related to your business. One of the digital marketing tools” that the top healthcare websites are employing is search engine optimization (SEO). Search engines use factors such as links to practice’s website from other websites, listings of your practice on online directories, and reviews on profiles such as Google My Business to determine and validate that a website is reputable.

But for the novice digital healthcare marketer that wants to improve their medical SEO acumen, there may be tremendous advantage to having a better understanding of how search engines (especially Google’s) work.

The post The Importance of Digital Marketing for Healthcare Organizations appeared first on Social Media Explorer.

While on a subtle level, the advertising we are immersed in each day informs the way we view society and our inner being. Advertising compels the way we think, what we consume, and how we develop and act on our morals and values. With such a public presence, advertising affects everyone, for better or for worse. This tool can not only be used to increase benefits for brands and agencies, but for society at large, if we take the initiative to develop clear values that create unity, acceptance, and truth in our world.

Human values can also help to serve the longevity and identity of a brand. To become a strong brand or agency that survives the test of time, you must have a clear sense of value through and through. Not only does this drive greater purpose in everything that you do, but it can also help you to stay relevant, knowing what makes you different and important in the ever-changing space.

Acceptance is a profound value and an agent for change in the advertising field. In a commercial, Cheerios chose to promote its heart-healthy cereal with the image of a biracial family. Despite some hateful backlash, the ad helped shift perspectives about the ‘typical’ American family, thus advancing advertising norms, and resulting in a 77% increase in brand exposure, the weeks following its launch. This goes to show the double-sided impact of advertising on a human level and the ways other businesses can begin to be ‘heart-healthy’ in their own messaging.

Values-based advertising is another approach that seeks to leverage the emotions of the public to create a long-lasting impression. By tapping into the deeply rooted values of consumers, advertisers can reach them on a deeper level and more effectively capture their attention in the first place. Values-based advertising strengthens brand loyalty as well as human connection.

For media agency, Exverus human value is at their very core. Literally meaning, “about the truth”, Exverus is restoring truth and transparency back to the media space. In a public landscape where tech companies like Facebook become giant media companies and betray the trust of its users, transparency is a hot topic, and for good reason. Truth has been kind of a lost cause as of the last 15 years and while the rest of the advertising world chases shady accounting practices and thousands of data charts, Exverus reaches engagement on a human level.

Beginning as a freelance assignment, Exverus grew into something much bigger with the support of previous clients and referrals. Now, Everus is standing on its own two feet and it’s playing the balancing act quite well. Combining hard facts with emotion, short-term sales goals with long-term brand equity, the agency works to be as well rounded as a real person. While responsive to fluctuations in trends and changes in the industry, its driving principals are always at the heart of its identity. As an agency that lives and breaths truth, its success is an inspiration for agency workers to regain the trust of marketers and consumers. The agency provides an ideal vision for the future of authentic, values-based advertising, for agency models and for consumers at large. In order to fulfill this vision, we must all look within to understand what makes us different and look around us to understand what makes us all the same.

For President and Founder of Exverus Media, William (Bill) Durrant, these lessons are essential. He states, “I have never and will never stop learning. I have found practical applications for my business from books as wide-ranging as Start With Why by Simon Sinek to Rich Dad Poor Dad by Robert Kiyosaki. There is a lesson to be learned everywhere if you know how to look for it.”

The post Restoring Truth and Human Value to the Advertising Industry appeared first on Social Media Explorer.

Those interested in cars are certainly not excluded. In fact, there’s a thriving community of petrol heads dotted across social media, always happy to chat about horsepower and fuel consumption.

How Social Media has Become a Haven for Car Enthusiasts

The most obvious people to follow are celebrities. ‘The Grand Tour’ trio of Jeremy Clarkson (@JeremyClarkson), Richard Hammond (@RichardHammond) and James May (@MrJamesMay) are all on Twitter, alongside the current hosts of their former show ‘Top Gear’: Matt LeBlanc (@Matt_LeBlanc), Rory Reid (@MrRoryReid) and Chris Harris (@harrismonkey).

Indeed, Clarkson, Hammond and May’s influence has stretched so far beyond their initial TV roots that they have even set up their own social media network, DriveTribe.

Launched in 2016, DriveTribe allows users to sign up and join a range of different ‘tribes’. Each tribe covers a different aspect of the automotive community and holds unique content, essentially creating a one-stop shop for fans to indulge their passion.

Instagram also has some great personalities for car lovers to follow, above and beyond the accounts of traditional media outlets covering the automotive industry. The likes of Alejandro Salomon (@salomondrin), Tim Burton (@Shmee150) and David Patterson (@thatdudeinblue) post incredible car content across Instagram as they road-test a variety of cool rides.

Does Social Media Hold Practical Value for Car Lovers?

However, there’s much more to social media for car lovers than just famous people. These platforms are also hugely beneficial for the ordinary person on the street who’s looking to sell their car second-hand.

Hashtags are a huge help with this. Designed to group posts around a similar theme together, they make relevant content easier to find and share, and while they were primarily associated with Twitter, they are now also used across most social networks in a similar way.

Success in selling a car online is about more than just making it easy to find; it’s important to give all the relevant information clearly and concisely. This should include the make and model, as well as key information about current usage. Location needs to be mentioned as well, so that any potential buyer knows how far they will have to travel to up their new wheels.

With social networks now focusing strongly on visuals, it’s also important to offer some photography of the car. Twitter allows up to four pictures to be added to a single tweet, while Instagram allows for up to 10.

Adding images can give potential buyers a much clearer vision of what the car looks like and will help to promote the vehicle’s good condition and benefits much more powerfully. YouTube delivers even greater value in this regard as car sellers can show off performance and give a much more detailed view of the vehicle’s condition.

Whatever form the promotion of the vehicle sale through social media takes, it’s also wise to set up a detailed listing on a recognised car resale site such as Gumtree and link through to it from the social site.  

The Last Word

By doing this, buyers can offer more detail on their vehicle and, as these sites are well respected, they help build a sense of legitimacy, again helping make the sale more likely.

They also totally eliminate any privacy concerns, as there’s no need to give out any personal details such as phone number or email address. All communication can happen through the seller’s profile on the site they sell through.

By following this advice, selling a car can be made far easier, helping sellers avoid any of those frustrating bumps in the road and head to the finishing line for a tidy profit.

The post A guide to social media for car lovers appeared first on Social Media Explorer.

Climbing steep learning curves while helping others tread uphill vertically is a challenge. Doing this in today’s world where the rate of information darts at us faster than our Twitter feed scroll can be overwhelming.

Although, with all of the data – from blog posts, slide decks, ebooks, webinars and podcasts available online, one would assume learning would be easy-peasy. However, as Jason Falls would say, “That’s bullshit.”  

And, from a recent post on today’s online content from Tom Webster, there is a dark side to the information highway. In other words, the enormous mass of online content has its limits. As connected as we are in today’s social world, the terabytes of free content, readily available and conveniently accessible – as far as our smartphone is close – can leave us more disconnected and overwhelmed, leading us to more confusion and anxiety than ever.

Best tool to help us as digital marketers and professional social experts? Face-to-face, social media events, like Explore.

I had the privilege to be an event correspondent, or corporate brand journalist for the past four conferences on Jason’s nationwide Explore tour. The purpose of my role was to capture the rich content and report it live through social tools. The final event wrapped up in Portland and as I reflect on the expert sessions and conversations that followed from the networking opportunities, I have discovered 8 top takeaways I’d like to share.

The quality of content from the Explore speakers and their presentations throughout the two day conference could certainly exceed eight takeaways worthy of sharing, however, these are the takeaways that left an impression on me.  With that, I’ll kick off the first takeaway:

The market is talking. Don’t interrupt with your brand blah blah. Listen first.   tweet this >

– Malcolm De Leo, NetBase, @InnovationMuse

Want to compete in today’s multi-screened, real-time marketplace? Brands must “be the media.”  tweet this >

– Michael Brito, Edelman, @britian

The 24/7 real time demand and response of social, called the Immediacy Era will be a game changer for brands.   tweet this >

“57% expect a response instantly when using social tech, according to the Social Habit.” – Tom Webster, Edison Research, @webby2001

Truth still matters. Quantity still matters.  For the sake of credibility, learn how to balance the two to succeed in today’s media. Please, no bullshit.    tweet this >

– Fireside Chat with B.J. Mendelson, Social Media is Bullshit and Jason Falls, No Bullshit Social Media

Communicate to your audience. Know what motivates them and speak in that language. Want to be taken serious in the boardroom? Stop trying to speak in tweets and retweets with your CEO.     tweet this >

– Nichole Kelly, Social Media Explorer, @Nichole_Kelly

Being mediocre is unawesome. Scott Stratten is awesome.  tweet this >

Loyalty used to be about relationships. Today, loyalty is about useful information. Be a YOUtility.  tweet this >

– Jay Baer, Convince and Convert, @jaybaer

Humor, aesthetics and tech adoption can be a powerful differentiator for your brand. When in doubt, add an image of sharks.  tweet this >

– Tim Washer, Cisco, @timwasher

Ask anyone who attended the two day event in Portland, or any of the other event locations throughout the nationwide tour and they will confirm that Explore is chocked full of rich, cutting edge content from top tier digital experts representing some of the most successful brands. In addition to the content that edified our minds, the most valuable piece that I found from Explore was found in the true social networking and face to face community building opportunities.

Want to take a glance of the year in review? Check out Explore on Pinterest. Good times.

Thank you to everyone who contributed to making this event a rich exploration of social and digital marketing of 2012. Rock on with your awesomeness. tweet this >

The post 8 Takeaways From Portland Explore appeared first on Social Media Explorer.

Michael Brito, SVP, Social Business at Edelman Digital presented on this topic, Beyond a Buzzword, at Explore in Orange County. He agrees that today’s society is constantly flooded with content. As ordinary people can embrace this new world of communication with no boundaries anyone can grow their own influence to impact businesses and governments. The “multi-screen economy” we currently live in is creating an attention deficit disorder to the digital marketer profession. We need to roll up our sleeves and get serious.

Social media is the bright shiny object. Let’s stop tweeting, liking, pinning and checking our mobile phone for the next two minutes and get to business with a glance and go graphic that represents social business, its definition, challenges and the outcome of what a successful social business could be.

Now that you’ve fed your brain with some eye smarts, you may commence the tweeting, liking and pinning and share the glance and go graphic if you’d like. Please do! 

You can also click away to register for the next Explore event in Portland so you can experience Michael Brito’s presentation for real. He, along with top grade speakers like Scott Stratten, Jay Baer, Nichole Kelly and Jason Falls and more will present the latest and greatest tips and trends that impact today’s businesses including social media and communications. Want to get $200 off the full ticket price? Just use this promo code: ILOVESME when you register. You can remember it as “I loves me,” but just know that it is really “I love SME.”

See you in Portland!  #GoToExplore

The post Today’s Social Business (INFOGRAPHIC) appeared first on Social Media Explorer.

Day by day, we venture forward. We look for ways to be happier. Search for the tools that will make our tasks easier.  Learn from the experience of our own and from leaders who we respect. Leaders who are inventive, who have implemented processes, developed practices and travelled afar to tell us about their stories.

Leaders like Peter Kim, Managing Director at R/GA who kicked off the two-day Explore conference in Orange County, California on Thursday of last week. Kim defines “social business” as a discipline of communications and social media.

Sharing examples of successful social business practices that have made money, like Dell who reportedly made $3 million driving sales from Twitter, Kim claims that social business is not the end goal. Social business is just part of the journey.

Together we are all explorers on a journey, traveling the terrain of technology. Seeking solutions. As we try to better understand our roles and how we can better solve the problems we are faced with as marketers in today’s digitally-driven universe, we benefit from the networking and the learning at events like Explore.

As the fourth stop on the five-city nationwide conference tour, Jason Falls and the slate of speakers razzle-dazzled the 260-plus attendees at the Gothic Moon Studios in Orange County, Cali. An intensive line up of experts gave it their all as they talked about tips and trends impacting today’s social business. Although there was a heavy load of amazing-ness, here are four rules from Explore OC to help digital marketers in their journey.

Keep your eye on the ball.

Technology has always been emerging and impacting cultural trends. Michael Brito, VP at Edelman sees social media as the bright and shiny object that can easily distract us. He urges digital marketers as they face today’s challenges to remember this: Core business objectives remain the same.

Although there may be inconsistent viewpoints, unclear roles, outdated models and other obstacles that can distract us, marketers must keep their eye on the ball. Don’t get lost in the hype and stay focused on revenue, sales and market share.

Speak in their language.

As marketers, we not only need to communicate on behalf of our brands to persuade the market, we also must communicate internally within our own organizations to succeed. How is this possible when the CEO doesn’t fully understand Facebook?

Nichole Kelly, President of SME Digital and author of How to Measure Social Media, presented key tips on how to talk with C-level executives. She believes if marketers want to succeed within their organizations, they cannot try to sell ideas based on conversations or metrics like the number of retweets and likes. Translate social media into the dollar sign and the CEO will give you what you need to succeed.

Shut up and tell them stories.

Shut up about your brand’s product or service. Stop talking in features and benefits. Start telling stories and publish the kind of content that educates, informs, reaches, attracts, retains and influences the market.

Robert Rose wrote the book, Content Marketing and he presented examples on brands throughout the past century that have successfully used content marketing.

The Furrow, a printed publication by John Deere started over 150 years ago. Grown to 1.5 million subscribers and written in 14 languages, do you think John Deere reached this level of circulation writing about tractors?

Successful content marketing cannot be limited to writing about your own brand. The Furrow teaches readers how to be better farmers. And, it is a perfect example to teach marketers how to tell stories.

Credentials matter more than scores.

As marketers trying to prove our value and make our case, we have an undying reverence for statistics and metrics. From market research to analyzing campaign results, the numbers do not lie. Measuring values of cost and revenue is one thing, but what about when we start applying numbers to people?

Red hot as the couch the CEO of Kred, Andrew Grill sat on, social influence measurement is a trending topic that people are talking about. Jason Falls opened the conversation during a fireside chat with Grill and shared concerns about privacy, brands abusing the data and people “gaming the system.”

Grill responded with real world examples like the time he remembered someone left the salary report on the copier and everyone started to compare each other with one another. “It caused a lot of problems.”

He reminded the audience that the intent of social influence metrics like Kred is to present influencers in specific areas. As advertising becomes less relevant, people are turning to their social networks for validation and Kred provides a solution to check social credentials.

He also states, “People can manipulate Klout or Kred scores, just like life.” The numbers must be balanced with other factors when approaching a person’s full story. Take for example Grill’s age. He celebrated his 44^th birthday and the audience sang the birthday song to him.  He may be older than Falls, who is 39, but their experiences are very different.

There is no doubt, credentials matter. They always have and they always will. And no one would have to check a number to validate  this… Falls and Grill both have Kred, loads of it.

This is a mere glance of the takeaways from Explore OC. To fully appreciate the rich flavor of an Explore event, you really need to attend the full two-day digital marketing event. Be sure to experience the next conference, Explore Portland. This will be the final Explore event in 2012 and it will be in Portland, Ore., in November. Purchase your seats below and check out the event page at GoToExplore.co to get a hotel discount.

The post 4 Rules for Today’s Social Business Journey appeared first on Social Media Explorer.

Big Love

Just what has made this technology woo us into a love affair that we can’t take our eyes off of? From our human need to connect and learn to the virtual and visual attributes this convenient piece of master machinery provides, there is more than one reason we all are compulsively touching and embracing it.

Big Impact

Where might the future for us and our “precious” take us, and how might it take data from us? Conveniences like mobile wallets are starting to be tested. Augmented reality is on the verge of adoption, although the level of speed and bandwidth is not quite able to provide real time data that is necessary to fully adopt this yet.

Big Data

Big data from mobile makes Google look like toddler play compared the brawny badness of big mobile intelligence. From locations, to search terms, device types, languages and time and dates, these are some of the personal data values that can be extracted very easily, making our love affair with mobile a gold mine of intelligence for marketers.

Big Innovation

The adoption rate of mobile is staggering as 38% of smartphone users purchased  their device less than 12 months ago. This new technology is exploding with innovation from developing mobile apps to creating digital media platforms and filetypes that can be consumed on-the-go wirelessly from tablets and smartphones as opposed to the stop, sit and lean back technology from screens that sit on your lap, desk or wall. Bursting innovation that leads to great news for the consumer, entertainment, media industry and the economy.

This glance and go graphic tells the story of our love affair with mobile while using some of the takeaways from The Tim Hayden’s presentation he shared at Explore Minneapolis in September.

These are just a few top takeaways from the Tim Hayden’s recent presentation on why we love mobile and how it is impacting our lives. What are your favorite things you love about mobile and how it is changed your life? Share your love story with mobile below. 

Want to learn more about our juicy love affair with mobile? Hear Tim along with other notable speakers present details on mobile and other technologies impacting today’s world of digital marketing at the upcoming Explore event. Join the Explore community and be part of the next conference taking place in Orange, Calif., on October 18 – 19. Register for Explore OC today. Perhaps you may prefer attending Portland, Ore., on November 15 – 16.

The post Our Love Affair with Mobile [INFOGRAPHIC] appeared first on Social Media Explorer.

This glance and go infographic captures some of the takeaways including the marketing basics of content marketing as part of the Tips-n-Trends Explored where the mind-blowing subject matter presented by some of today’s social media marketing experts shared from the SME’s events are parsed down and passed around.

Feel free to pin it, tweet it, share it and keep it as a tool for you as you continue to explore today’s digital media ventures.

If you want to learn awesome stuff like this live and in person, the next Explore is in Orange County, Calif., Oct. 18-19 at the Gothic Moon Studios in Orange. Register now and get $200 off to see great speakers like Peter Kim, Michael Brito, Tom Webster, Nichole Kelly, Tamsen McMahon, Tim Hayden and even Jason Falls! Get the details and register at GoToExplore.co.

Want more glance and go content like this infographic and photos taken from past Explore events? Follow Explore’s board on Pinterest and pin and repin!

The post Content Marketing Basics [INFOGRAPHIC] appeared first on Social Media Explorer.

Need help selling? Content marketing maven and SME bud Jay Baer personifies the solution to a key problem today’s digital marketers face. During his keynote presentation at Explore in Minneapolis, Baer addressed the challenge of today’s digital media world that overflows with terabytes of messages streaming through multiple screens on various technology platforms. How can today’s brands gain a competitive advantage with the millions of messages scrolling, streaming and blasting to the marketplace?

Baer helps marketers with a methodology he sees as the answer. He calls this future of marketing:  YOUlitity. What is YOUtility Marketing and how can it help you market and sell your brand? Here is a glance-and-go infographic that explores Jay’s YOUtility approach and offers tips on how you too can start utility marketing to build loyalty with your brand.

The post Stop Selling. Start Helping. appeared first on Social Media Explorer.

Nick Westergaard from Brand Driven understands the digital change agent’s challenges. He classifies them as Time, Talent and Terror and they are the internal obstacles to social media success.

Nick presented at Explore Minneapolis and provided some tips to encourage digital marketers seeking support as they step up their social media efforts within their organizations. We thought he had a lot of great advice and thought we’d share some of his content with you as an infographic. Check out our Social Strategy Roadmap below.

The content is designed for the “glance and go” reader. We hope it provides some infotainment for you and encourage you to share it with a tweet, pin or post so that digital marketers all over corporate America can benefit from the tips-n-trends that impact today’s world of social media.

If you want to learn awesome stuff like this live and in person, the next Explore is in Orange County, Calif., Oct. 18-19 at the Gothic Moon Studios in Orange. Register now and get $200 off to see great speakers like Peter Kim, Michael Brito, Tom Webster, Nichole Kelly, Tamsen McMahon, Tim Hayden and even Jason Falls! Learn more and register at GoToExplore.co.

The post Social Strategy Roadmap Infographic appeared first on Social Media Explorer.

As Explore founder Jason Falls welcomed the crowd representing professionals leading digital marketing efforts for SMBs and big corporate brands he challenged the speakers to go big with ideas. He warned the audience members that the two-day exploration would be “fast and furious” with some sessions lasting only 20 minutes. And then, the first keynote, Jay Baer took the stage.

Pump up the music. Turn it up.

Jay’s flawless performance reached the fundamental heart of purposeful marketing to build true value through the social channels. Kipp Bodnar gave us the keys to unlocking lead generation. Nichole Kelly debunked the value of soft leads saying that the bottom line is really about ROI as measured in dollars, not in engagement found in clicks, likes and RTs.

The Tim Hayden shared about the trend of mobile and its impact that is bigger than any other technology. DJ Waldow wanted audience members to revalue the importance of email marketing. A passionate discussion came from the Ad Contranian himself, Bob  Hoffman who urged the room full of “social media maniacs” to not go overboard assuming that social media and is the silver bullet at all.

Play that funky music. Spin that wheel.

There were stories about branding, economics, leadership, organization, management, collaboration, integration, content marketing and lead generation. Some argued that surveys and metrics mattered the most. Others freely gave the secrets to gain inbound links. Two floors in two days of multiple sessions from leading experts in digital marketing shared the best practices. It was enough to make your head spin come Monday morning, ready to implement all the tips and tools that were given.

Thankfully, Jason offered the best tip of the entire event in his closing remarks. He shared a story about sitting in a coffee shop several days ago as he observed a couple of love bird teenagers. As the girl gazed into her boyfriend’s eyes, lip syncing a love song playing on the radio, Jason came upon a revelation which was this: Singing someone else’s song doesn’t make sense for today’s marketers. 

Video killed the radio star. Be your own star.

Though many may find their own success story from Facebook strategies or TV ads or email marketing, it may not fit your own market and message. Jason encouraged the audience, “Understand your audience and what they want.” Write and sing your own love song to woo them. Your approach to digital marketing must be unique to your audience.

This ain’t no marketing karaoke. Be original.

Though there were a lot of play lists and mixes of marketing and media played throughout the two day Explore event, you need to find your own voice, your own message and your own media channel to attract and persuade your own customers. Hopefully this event opened your mind, inspired you, gave you some encouragement and lessons to get on the right track, your own track to success.

The post Exploring Today’s Karaoke of Marketing appeared first on Social Media Explorer.

As part of SME’s five city national tour, Jason Falls and his A-list of speakers are presenting the facts, trends, tips and ideas to benefit the individuals who are tasked to succeed and grow businesses.

Here are some of the highlights from DAY ONE of Explore in Minneapolis.

When you stand on the frontline to today’s digital frontier, what exactly are you needing to forge forward? If you have missed the opportunity to attend Explore in Dallas, Nashville or Minneapolis, it isn’t too late to join the adventure and register to attend a future Explore event in Orange County, California or Portland, Oregon. Click here to Go To Explore.

The post Explore Minneapolis Day One: Nothing Mini About Today’s Explorers appeared first on Social Media Explorer.