The Problems With Social Profiling
Social profiling is an emerging, if scary, practice for marketers. Will it withstand mainstream acceptance and perhaps challenges in the…
April 2012
Jason Falls Two Juxtaposed Juggernauts Talk Leadership
Many people talk and tweet about leadership. When the chiefs at Facebook and AMEX talk about leadership, it is important…
Andrea Cook Where’s Your Forum Strategy?
Forums and message boards are where most consumer conversations happen for many industries. Why are marketers not focusing on these…
Defining Engagement
Jason Falls offers a definition of "Engagement" to the marketing mix variables
Don’t Let ROI Get In Your Way
Measuring social media success is an art. Revenue can't be the main criteria of success and you can't evaluate it…
Ilana Rabinowitz The Problem With Engagement
Marketers everywhere are scrambling through the motions, trying to "engage." But few stop to think about what engagement really is.
Are They Bloggers? Or Celebrities?
As bloggers become the focus of ads and product endorsements, the line between bloggers and celebrities is blurring - and…
Stephanie Schwab Daily Deal Fatigue? Not So Fast!
New research on daily deals sites shows there's no buyer's fatigue and they're effective for driving consumer use and visits.
Social Media Sentiment: Competing On Accuracy
In this guest post, Seth Grimes discusses the issues surrounding "sentiment" among social media users and how to address tool…
The Paradox Of The Serial Entrepreneur
Calling yourself a serial entrepreneur can have some unintended consequences if you're not a proven one.
Is Calling Someone Desperate, Desperate?
LinkedIn's email marketing seemed overly promotional recently. Jason Falls points out this could indicate something odd is going on within…
Learn From The Best From Your Office
Jason Falls is one of dozens of industry thought leaders speaking in the 2012 Social Media Success Summit.