By David 
Hotel business requires a lot of recognition on the local, national,
and international level, while the global level of recognition depends upon the
owner. Mostly the guests come from different cities and states, and if the
hotel is famous on a social media platform or locally chances of more guest
coming to stay increases.
Social media is the best tool to attract customers in many ways.
Posting pictures, videos, and updates of the hotel activities on social media
can attract people who love to travel. It also creates brand awareness among
the audience.
Managing social media handles is not a hectic task; it can be quickly
done while relaxing or sitting at the reception idle. We have compiled a list
of 5 social media tricks for hotel brands that will boost up the hotel’s social
media presence quickly.
Five social media tricks for hotel brands
Page verification
It is essential for a business to get their social media handles
verified. The bluetick besides the brand name gives the viewer an idea about
the brand being authentic and real. One can apply for verification through page
settings and upload the required documents. Verification takes time, and the
details provided must be accurate and should adhere to the rules of the social
media platform.
Interact with the audience
It is essential to
reply to the messages of reviewers, whether it is positive or negative.
Responding to reviews may sound boring, but it is one of the most critical
factors for the brand of hotel. One of
the best way is put up a messenger bot through which customers can look out for
hotels near me
or hotels in Delhi.
.Apologizing to the customers who had a bad
experience and taking their feedbacks will create a positive image of the hotel
in front of the audience.
Social media platform, like Facebook, has an option to review the page
which can be used as a guestbook. The owner can ask the guest to review their
services before checkout, which will let Facebook suggest the hotel to a larger
group of people.
Post regularly
It is good to periodically post on a social media platform and provide
the updates to the followers about the on-going schemes, activities, and
changes made in the hotel services and infrastructure.
It doesn’t take a lot of time to post on different social media at
once. Facebook and Instagram can be linked together so that the post made on
Instagram would be posted on Facebook at the same time.
There is also an option to schedule a post if the environment of the
hotel gets busy during the evening time; schedule posts will post the drafted
picture, video, or status on its own.
Use ads
Advertisement is beneficial to boost up the audience of social media
accounts. One can boost at least one post a week and target audience according
to their requirement. For hoteliers a budget of 30 dollars for ads in enough
for a week.
Use a call to action buttons
Facebook pages provide an option to place a website, application, or a
video in the call to action button. Hotels which offers room booking on their
website or app can use this button and link it to their website or application.
It can also be promoted through ads, and the audience will be redirected to the
site.
Conclusion
Social media presence plays a significant role in business and will
continue to play a vital role in the upcoming years. Promoting social media
accounts in the right way and taking advantage of social media marketing tools
can grow business value much faster. In this article, we discussed five social
media tricks for hotel brands.
SME Paid Under
Digital Editor