Social Media Secrets for Event Planners

Planning a large-scale event and want the world to know about it? Social media can help. Event planners have the perfect business to promote on visual social media sites. Instagram is filled with spectacular event photography, luxury accounts and potential customers.

Event planning is visual, so as a planner, whether you’re targeting clients on Facebook, Twitter, Instagram or another social media site, the key most important thing is visuals.

Clients want to be able to visualize your work, and as an event planner, you’ll be able to use images and video to promote your work to the masses.

Start Incorporating Video – a Lot

Video is driving engagement. People would rather watch videos than read. Smartphones are helping push this trend further, with mobile video consumption leading to 55% of people watching videos daily.

But there are other statistics that can also help you make better use of video:

• Facebook users often (approximately 85% of the time) don’t watch a video with the sound on. Add text to help make your video more engaging.
• Landing pages that include video often have their conversion rate increased by as much as 80%.
• Four times the number of customers prefer watching videos over reading about a product.

Incorporating video content into a social media strategy is a must for all event planners. Let your work speak for itself through video, whether it be backstage, behind the scenes content or testimonials from past clients.

Start Telling Stories Through Imagery

Images and video are great for storytelling. When it comes to telling a story, Snapchat and Instagram make it very easy to connect to your audience through stories. You have the option of posting an Instagram story, or you can tell a story through a series of images.

You can show how your event planning company transformed a yard from boring to the talk of the town through a series of images. Wow Factor makes good use of images on their Instagram account, which promotes their work to potential clients in a visual way.

Feel free to add video and images to tell your story.

Facebook Live, Instagram Stories and any form of live streaming are also great options for storytelling, but live streaming often works best when an account already has a decent-sized following.

Adapt Your Strategy to Different Platforms

Every platform is different, and this means targeting a different demographic and the needs of the platform’s users. Tailoring your marketing message to each platform takes a lot of time and effort.

For example:

• Professionals on LinkedIn may want to know about the figures behind your event planning. How many people were brought to an event because of your work? Did your work help build a brand’s visibility?
• Facebook users may enjoy posts versus videos. They typically don’t listen to videos with sound, so be sure to incorporate text somewhere in your strategy on this social media site.
• Groups may be beneficial, too. Facebook and LinkedIn are perfect for joining, creating and managing groups.
• Twitter images and videos are definitely popular, but you might also want to use the personal nature of this platform to connect with influencers, business owners and clients on a more personal level.

If you’re not testing and adapting your strategy, you need to take the time to do so today. Strategies always need to be tweaked to the platform and audience that they serve.