Dear Executive …

Dear corporate executive,

You’re skeptical about social media marketing and social technologies. I get that. You’re also focused on the bottom line and keep asking the question, “What’s our ROI?” And I understand why.

But doing so is like waking up every morning, rolling over to look at your wife (or husband) and saying, “What? You haven’t produced a child yet? We’re going to have to re-think this.”

There’s more to marriage than children. There’s more to business than quarterly revenue.

Food for thought.