By David 
The need for digital marketing in today’s business landscape
is extremely high. Consumers flock online to find out about customer reviews as
well as learning more about a company. Search engine rankings are something
that need to be worked on with a solid content marketing strategy. The ability
to rank for related terms on the first page for a business can change the
trajectory of the business immensely. Most consumers are not going to go to the
7th page of search results if they find what they are looking for on
the first few pages.
Utilizing Video, Animation, And Infographics
The different types of content that a company can produce
need to be investigated. Different niches have different forms of content that
do very well in a certain industry. SVG or vector
animation could spur the interest of a visitor while video tutorials could
be better for another more complex industry. Take the time to create one form
of each type of content to see which offers the most backlinks, traffic, and
overall SEO benefits when compared to price. Video tutorials can become
industry resources so continually update these to fit the current business market.
A Podcast Can Be A Low-Cost Way To Produce Long Form Content
As mentioned above different types of content besides
written content must be produced. This will allow a company to reach their
target demographic in a wider way. Not all people like to consume content by
reading with many opting for podcasts as it can cover a topic in-depth. The
cost for this is far less than it would be to produce 10,000 words especially
if contracted to an expert copywriter. An agenda for a podcast can allow the
hosts to have some form of structure while covering everything that they want
to extensively.
Create An Editorial Calendar That Keeps High Traffic Times In Mind
The creation of an editorial calendar for both the company
blog as well as relevant publications has to be done with care. Google Analytics
can be a great tool for those that want to post content during the point in the
day where the website traditionally has the most traffic. The social media
accounts of the company should be focused on engaging with followers and others
in the business niche. Use ideas from readers to create a few pieces of content
per month as this is the perfect community to find article or video ideas. Readers
might also want to expand their writing portfolio so open up some writing spots
for these visitors. Do not sacrifice quality though when allowing those outside
of the company to contribute.
Gather As Much Data To Create The Best Strategies Possible In The Future
In today’s digital marketing world data needs to be relied
on heavily in order to minimize waste in terms of marketing budget. There are
tools that can help with this and hiring a digital marketing expert can help a
company decipher what the data means. You might not be finding a good ROI on a
specific tactic so the money would be far more effective elsewhere. Even if you
do not want to hire this expert in-house there are plenty of freelancers that provide
quality work in the digital marketing niche. Having a few expert copywriters
that can be used as needed can help immensely with email marketing, copywriting,
and even things like writing sales materials.
Take the time to evaluate where your company can start doing
a better job when it comes to digital marketing. The odds are there are at
least a few areas where you can start making immediate improvements.
SME Paid Under
Editorialist Team 
Sitetrail Research Team