By Davis & Gilbert LLP Nowadays every business has a website. This is because it’s not possible to sell products or services on the internet without a website. You can actually make a website on your own even when you have never gone for web development classes. Alternatively, you can hire a web design company to create the platform for you. But at the end of the day, you have to ask yourself whether your website contains essential elements of design. If the elements are missing, you might have to go back to the drawing board. This is due to the fact that it will not earn you any leads or encourage visitors to stay for long duration. Here is a list of elements that you should consider when creating a website that will be used by your customers.
- Mobile Optimization
Mobile optimization is actually a new kid on the block. The element was born after the invention of smartphones. Before the coming of smartphones, people could only browse via desktop computers and laptops. Once your website was up and running, you were sure of being found on the internet. That’s now water under the bridge. The mobile phones have been equipped with advanced features to enable them function like mobile computers. Majority of people in different parts of the world access the internet using smartphones that run on either Android ,iOS or windows operating systems. This means that websites that are not optimized for mobile devices can’t have many visitors. Even if you market your business aggressively, all your efforts will be in vain unless your website is upgraded to make it compatible with different devices.
- SEO and Call to Action
A good website design must contain content that have been optimized for the search engines, SEO (Search Engine Optimization). This optimization increases chances of your brand being seen more often. In fact, the search engines put the most optimized websites at the top of search results. The good thing about optimizing for SEO is that you will continue attracting visitors to your website without having to do anything.
With SEO, you just have to add commonly used keywords into the content. The content must also include inbound and outbound links. It’s also important you influence people into taking action after they have landed on your website. Adding call to action phrases will help in converting visitors into customers. If the website doesn’t have relevant call to action statements, most of the people will read or view your content and then leave without trying your products or services.
- White Space and Few Colors
A website that doesn’t have empty space looks congested and dull. It actually makes the content to look very long. This can work against you because most people don’t have enough time to read through long texts. For best results, it’s advisable you create empty spaces between text and images. In fact, empty spaces make the content to appear more organized which in return motivates the visitors to navigate through the website without being distracted by content that’s placed too close. In addition to that, you have to use just a few colors. Most authoritative websites contain 2 or 3 colors in their design pallette. This approach is known to help in retaining the focus of the visitors. Moreover, using just a few colors helps in ensuring that other elements of the website design are not overshadowed.
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