Permission Marketing Explained in Plain English [Book Summary]
In Permission Marketing, Seth Godin introduces a marketing concept that will resonate with you no...
Seth Godin
Shawn Dexter Listen To This: Seth Godin on the Read to Lead podcast
As the resident podcast-addict at SME Digital, I’m excited to launch our “Listen To This”...
Matt Hollowell 7 Ways To Become A Rock Star of Innovation
Great innovators are the new rock stars. Steve Jobs was the Mick Jagger of innovation....
Ilana Rabinowitz Leadership As A Social Media Strategy
Leadership can be a social media content strategy for businesses. In fact, it is sometimes the best kind of content…
How To Avoid The Illusion of Social Media Engagement
Sheer numbers of likes and followers is an illusion of social media engagement if you have to reward people for…
The Optimists Die First: Why Hope is Not a Content Strategy
Crossing your fingers and hoping for the best does not a content strategy make. Plus, it makes it harder to…
Blake Cohen The Business Survival Reading List
The rate of technological change has disrupted every business. These books will keep you as up to speed as can…
Don’t Let ROI Get In Your Way
Measuring social media success is an art. Revenue can't be the main criteria of success and you can't evaluate it…
Your Business is Being Disrupted. What Are You Doing About It?
What is your business doing to plan for the disruptions that consumer-oriented media and content brings?
Eric Brown In Social Media, The Fine Line Between Nimble And Fickle
A recent study shows blogging in decline but there are 5 reasons blogging is the most valuable form of social…
You Are One Hire Away From A World-Class Marketing Team
Great teachers have the ability to have a powerful impact on people because they inspire through great communication. Marketers would…
Social Media Success In 40 seconds Or Less
I was waiting for friends to meet me for lunch near Union Square the other...