Why Your Social Media Needs Video

A visitor spends about 15 seconds or less on
average on a page before clicking away. This means ads have less than a couple
of seconds to capture the interest of prospective buyers. The concise and quick
nature of the video format makes it compatible with the motive of garnering
interest in visitors in the very first few seconds. Videos augment your ability
to streamline information into easily understood bits rather than condense it
with an overwhelming content or heavily detailed rhetoric. Moreover, videos are
equipped with imagery that simplify information, making it easier to retain the
interest of people long enough to get the message across.

Instantaneity:
The Driving force

Social media is a dynamic that is subject to
rapid change; in fact, the power and influence social media has over the lives
of millions of users have drastically changed the way they communicate with
others around them. This includes processing and consuming information. As
opposed to the early days of the internet, today visual content (as reported by SM Marketing Statistics) has a 40-time greater
probability of getting shared across social media than text based content.
Videos due to the advantage of being more concise and cutting to the chase
without consuming much time and energy are becoming an extremely important
aspect of the promotional armor. They are being seen as the most engaging
interactive channel for prospective buyers and audiences at large. In fact,
eCommerce has so far fared exceptionally well with video-based promotions
accounting for more than 80% of the generated traffic.

Search
Optimization on Social Media

Users on social media are accustomed to
sensing their interaction online as an alternative reality, in which they
relate their experiences to real life experiences and scenarios. This makes
them more inclined to a content that can be easily visualized. A video,
therefore, is seen as a far more productive tool for optimizing content for
search engines. In fact, social media itself has begun to function as a search
engine due to its unprecedented rise of user base. By crafting compelling and
useful headlines you can help register your videos on social media searches,
whilst also employing relevant hashtags. One of the very useful features of
social media is depth analytics, which social networks like Instagram and
Twitter provide. It helps you observe hashtag responses along with key
demographic information. You can also customize your searches to target
specific features like age and gender. Social media ad campaigns have raked in
sales of over millions in a short span of time. Moreover, around 70% of Facebook
user base has acknowledged discovering products in the ads displayed by
FB.

Thanks to social media, you can now command
public attention solely by creating professional videos that convey your
message, and posting them to Facebook or Instagram. 
Visual aesthetics complement ad campaigns as they now define
a company or person’s self-image. Movie
makers make it very convenient for users to launch themselves without having to
worry about spending a good amount of money on outsourced marketing projects.
Plus, they get to have maximum control over their visual content without having
to settle for something they may not agree with.

The
Final Stage: Lead Conversion

Regardless of the social network you use, your
goals should remain the same once you have formulated your content. User action
or call to action is the main and the final stage that fulfils the purpose of
your video ad. If users have stuck around till the end of the video, this means
they have generated interest in what you have to offer. Your video should then
take the final step effortfully to lure the user into buying from you. Do this
by directing them to your website or sales page successfully. You can do this
by featuring a discount code or displaying a clear advantage as to why buying
from you will be productive. Visualize facts and data and be straight to the
point. Remember that videos present the opportunity to drive tremendous sales.
They are used as successful mediums to gain customers across the globe and
there’s absolutely no reason why you can’t derive the same benefit!