5 Ways to Use Social Media to Promote Your Event

Social media has taken over in the new digital
age. Traditional advertisements have been replaced with social ads, and how
people interact with one another has revolutionized. If you are hosting an event
in any capacity, you need a social presence. Using social media to promote an
event can be relatively easy if you just follow a few key steps.

Use A
Hashtag for The Event

Start promoting the event early by creating a
hashtag for it. You can create a good hype for the event by sharing various
posts about it and all that is going to happen at it with the hashtag.
Encourage those who are going to attend the event to use the hashtag to let you
know they will be there. When the day comes for the event to take place, ask
them to keep posting with the hashtag so everyone will see what a great event
it is.

Post
Content Before, During, And After the Event

You will want to use the opportunity before,
during, and after the event to post on social media. Share pictures of what
things are looking like as you get set up for the event. Consider sharing a
live stream of the event while it is taking place. Also, share tons of pictures
after the event is over so that everyone will see what a fun time it was and
will consider coming the next time you put on an event like it.

Create
A Page for The Event

A good way to let everyone know the details of
the event and how they can get tickets or when they need to arrive is by
creating a page for the event on social media. Encourage those who are
interested in it to invite their friends to the page. Post all of the details
that you can and any pictures from previous events or anything like that, to
give people a good idea of what they can expect from the event. Tell them about
any special speakers or other special guests, and use the event page to remind
them about the event as it gets closer to it.

Invite
Social Media Influencers to The Event

An easy way to get people involved with the
event on social media is by getting a few social media influencers to come to
the event. They can let their followers know they will be attending it, and
your event will get a lot of attention on social media when they do. They can
also post pictures at the event and that will help people see what it was like.
Social media influencers have a big impact on those who use social media, and
it could make a big difference in the popularity of your event when you get
them involved.

Make
the Content Engaging and Shareable

Whatever content you make for the event, you
will want it to be engaging so people will take the time to read it and learn
about the event. You will also want to make shareable content so it will
quickly get passed from person to person. You might want to take out several
ads on social media so you can reach as many people as possible. Make sure that
each of the ads looks good and is engaging enough to attract people to it, and
you will get people wanting to know more about it because of the ads.