Big corporations no longer have a competitive edge over smaller organizations where advertising is concerned. Networking sites like Twitter, Facebook, Pinterest, YouTube, and Instagram enable entrepreneurs to expand their base of prospective customers.

If you have a side hustle that you operate from home, you can use any or all of those platforms to post and share content to create awareness about and brand your venture.

It’s not straightforward, but here’s how you can start using social media marketing for your business.

Set Clear Goals

It would be best if you first planned what you intend to achieve because people use each platform for different reasons. A tool is only useful if you apply it wisely.

When your objectives are in place, you can decide on the tasks to execute to accomplish them. We recommend that you break them down into manageable chunks so that you won’t feel overwhelmed by the amount of work you need to do.

Know Your Competition

Check out what similar businesses are doing. For example, if you’re starting a kombucha company, search for “one of the best kombucha’s in Canada” and study those at the top of Google’s results.

Find out the techniques they’re using and what works for them, and then do it better.

Research Your Target Market

You’ll need to identify your audience and know where they hang out online. Not everyone uses the same social network. Younger users, for instance, prefer TikTok to the other platforms. So, if you post content meant for this demographic on Twitter or Facebook, you’ll be wasting time and money.

Your message will also get through to your reader if you use the jargon they understand. It’ll help if you spend time offline with people you’re reaching out to and appreciate what makes them tick.

Establish Trust and Credibility

Although you have a product to sell, you should aim to brand yourself first. Gain the trust of your prospective clients by getting them to know you and your values.

You can do this by regularly providing content that informs and benefits your readers. Set yourself apart from your competition by being an expert in what you do.

When you promote your merchandise, do it in a manner that comes across as a friendly recommendation. Avoid hard-sell posts.

Increase Community Interaction 

While creating content, try different ways to encourage engagement with your followers. You can ask questions and use trending hashtags. Getting more ‘likes’ shouldn’t be your goal. You want people talking about your message.

You should always respond to comments even if they’re negative. If you pay attention to what people have to say, you stand a chance to gain their support.

While there are internet trolls, many critics have a genuine interest in what you have to say. Their opinions may provide you with an idea of how your target market thinks.

Social Media Marketing Is Here to Stay

If you want your business to expand and succeed, you’ll have to learn to network online. It’s where most of your customers congregate.

Follow the tips we’ve shared, and you’ll be off to an excellent start. Be sure to measure your results and make the necessary changes continually. When you’ve found what works for you, scale it. Do more of it, and before long, success will be knocking at your door.

The post How to Use Social Media to Promote Your Home Business appeared first on Social Media Explorer.

However, to the average person, a lot of the information is meaningless. Do you think the average guy on the street is going to know the meaning of 99% uptime, MySQL, autoresponders, add-on domains and lots of other such terms? The answer is most likely no!

But, if you are looking for a web host for your website, then you are going to need to descramble all of the jargon and understand what it refers to. In this article, you’ll find explanations of some of the most common web hosting jargon so that the next time you find yourself on the website of a host, you’ll have a clearer picture of what their hosting packages entail.

Understanding The Basics

In this section you’ll learn about the basic phrases and words that are used by every web host around the world. Some of them will be obvious, but others may be a little more technical.

Disc Space

This is usually the first thing you’ll see featured on all of the hosting packages that a web host has to offer. It refers to the amount of space on the server that you will be allocated in order to store all of the files for your website. These files include everything from images, HTML, CSS and JavaScript (these are all the things that make up a website). Different web hosts will offer hosting accounts with different amounts of disc space. Some may limit an account to 1GB of space, which to be honest, is more than enough for the average user. Other hosts may offer unlimited disc space.

Data Transfer / Bandwidth

This is another feature that all hosts will include in the specs of their hosting accounts. This refers to the amount of data that is transferred to and from your part of the server where your site is being hosted. Each time someone visits your website, they are using part of your allocated bandwidth. As with disc space, you’ll find some hosts that offer a fixed amount of bandwidth, while others will offer you an unlimited amount. If you visit fortunelords.com, you can compare various web hosts to see who has the best options for data transfer and disc space.

Shared Hosting

This is a type of hosting package that all web hosts will offer. It is basically hosting on a server that is shared with other clients, all of whom are sharing the server resources such as RAM and CPU. Most hosts will have an option of different shared hosting packages with limits on the disc space, bandwidth and the number of domains you can add to your account. If you are running a single website, then you’ll only need 1 add-on domain, but if you plan on running more, you’ll need the package with a higher allowance.

Cloud Hosting

This is a type of hosting, similar in concept to shared hosting, but where your data is stored virtually in the cloud, rather than on a physical server. There are a number of benefits to cloud hosting, such as the ability to easily scale resources, better protection from hardware issues and in some cases, a much better speed and performance for your websites.

Dedicated Server

This is the top end of web hosting, where you have an entire server all to yourself. You won’t be sharing any of the resources with other users. The server is yours, and it can be customized to your specific requirements. There are lots of different options for dedicated servers, so if you think you are going to need this for your hosting solution, speak to the host and let them know about your needs.

Uptime

This relates to the amount of time that the server is running without any interruptions. Most web hosts have an uptime of at least 99.9%, which basically means that there is only a very small chance that your website will be offline for a short period during any given month. If downtime does occur, then it will most likely only be for a few minutes, and you probably wouldn’t even be aware of it.

Email Hosting

As the name suggests, this is hosting for your email. Well in a sense, this is true. It is more of a solution where your email accounts for your business or organization are hosted on servers and your email data is stored on the server instead of files for your website.

cPanel

This is a hosting management program that the majority of web hosts around the world use on their servers. It is a very easy to use system and one that makes managing your hosting account a breeze. You won’t need to worry about knowing any specific commands or code. Everything is controlled through an innovative control panel, where you can easily add new domain names, set up email accounts and even install additional software for your website.

CMS / Content Management System

Many people use a content management system for their website. The most famous is WordPress, which is used by millions of users all around the world. It’s a website builder that has hundreds of options and can be used to create all types of sites. Whether you want a simple website about your pet cat, or you want to build an E-Commerce site selling products or services, WordPress has the capability to do everything you need. Many hosts support WordPress hosting, and a number of them have tools on their hosting packages where you can create a brand new WordPress website with just a couple of clicks.

Nameservers

A nameserver is literally an address which you use to point your domain name to the server that is hosting your website. Most web hosts use two different nameservers in the form of “ns1.yourhost.com” and “ns2.yourhost.com”. You will need to enter these at your domain registrar so that the domain will connect with the server. Your host will provide you with the name servers you need to use, and in some cases, will allow you to create custom name servers to use such as “ns1.yourdomain.com”.

The post Web Host Jargon Explained: What It Means (And What’s Important) appeared first on Social Media Explorer.

It is crucial to be able to navigate in this new world of possibilities and potentials. There are new dangers that present themselves, as well as excellent opportunities. 

Instant connections

Social media allows for instant connections through a variety of apps. Tinder is possibly the most famous of such applications enabling you to swipe right and make a match without having to do anything. 
This method ties in with the older and more common platforms, such as Facebook. Also, on the side, many people use their Instagram, Whatsapp, or messenger to pursue relationships. 
This advance in technology has changed dating so radically. No longer does one have to go out bravely to make connections at social events, when they can find a random person online. 

Easy accessibility 

Now, once the dating process has begun, there is constant accessibility. This connection goes both ways in and out of the relationship. 
While on a date, many will continue to use their phone to keep in contact with other people. On the other hand, while you are with other friends, you can continuously be in touch with your significant other. 

Pros and Cons

The primary benefits are that it is easy to enter into a relationship. You no longer have to spend as much effort to get a date. Newer apps like Badoo have entered the market and emphasize shared interest, which is revolutionary. 

Another pro of online connections is that long-distance temporarily isn’t so much of a problem as it used to be. Skype, Facebook, and Whatsapp have removed the barriers in place. 

There are cons, however. This link from Dating Skills Masters says, “Small talk has become more important and needs to be engaging and attractive.” 

Your skills in conversations need to be excellent even to start a relationship, as that is what the other person judges you on. The first thing the potential partner will observe is your ability to start an exciting conversation. 

Saying, “Hi, how are you doing?” isn’t enough anymore. No one wants to go through the same process of asking what you are doing in a similar pattern as the ten others who failed to flirt well before you. 

Also, along with difficulty in making it past the first contact is the constant tension of options. Commitment is harder to maintain as there are many excellent options, just a text message away. 

Furthermore, as this ted-talk emphasizes, many people now keep a few people at a close distance just in case this current relationship doesn’t work out. It strengthens the possibility of infidelity within the relationship. 
Also, online, it is effortless to hide an affair of the minds. Your partner may end up seeking attention from the thousands of other easily accessible and interested dates on the internet without the strain of going through a complicated in-person process. 

Final Thoughts

Online dating is a phenomenon that has rocked our world. To do it effectively, you must be aware of the challenges presented to commitment and texting. Don’t forget to take advantage of this new openness if you are single.

The post How has social media changed dating? appeared first on Social Media Explorer.

However, there are challenges when it comes to texting. Voice conveys mood and tone, and a colorful screen can’t achieve this as well. Relationships have been damaged forever, and business deals have come undone, even small nations may have disappeared, all because of a misunderstood text message.

So how can you avoid these pitfalls? Read on.

Who’s Your Audience?

When sending a text message, think first about who you’re sending it to. Just like face-to-face communication, there’s a time to be formal and a time to be informal. “Hey baldy, that report you wanted is in your inbox”, is probably not an appropriate way to message the CEO of your company.  The gang at Entrepeneur advises that even though it’s an SMS, you still need to present yourself professionally if required.

Abbreviations

One of the main benefits of texting is that it’s shorter than making a call. There’s even a whole new vocabulary of SMS abbreviations to make this task even shorter.

Abbreviations, however, create a whole new set of problems. If you misunderstand the use, you could be sending an entirely different message. For instance:

LOL – means ‘laugh out loud’ not ‘lots of love.’

FL – does not refer to the state of Florida; it means ‘flourish.’

WTF – does not mean ‘why the face?’, it means something ruder

These misunderstandings can be hilarious, but could also get the texter into a lot of trouble.

Emojis

Everyone loves emojis. They’re cute and convey a wide range of emotions. However, it would be best if you’re careful you don’t use the wrong one.  

Heres an example. For many years people confused the emoji with the ‘laughing tears’ with the ‘crying face’ emoji. It was so easy to really distress an already upset person:

Also, emojis are used to add to a message not to be the message. An entire text of emojis looks like the work of a 5-year-old. Unless that’s what you’re trying to achieve, restrict your use accordingly.

Be Unique

If you’re trying to woo someone via SMS, try to be unique. Don’t do what everyone else does. Saying “hi” and nothing else is boring, try “Hey I was thinking of you…”. Another simple thing is to use the recipient’s name. Not many people think to do this, and you’ll come across as though you’re more interested in them. Read this to get some more creative ideas about standing out from the texting crowd.

Don’t Write a Novel

The whole purpose of using SMS is to get a quick message across. This isn’t the format for sending a colossal business proposal, a stock order or a rough draft of a short story. These things are better kept for email.

SMS messages should be short and sweet, so if you feel like it’s getting a bit wordy, consider that the other person most likely feels the same way and won’t bother to read it all either.

Get it Right, Every Time

Texting is the new calling, so take full advantage of this efficient time saver. Make sure, though, that you’re getting it right. Keep your language appropriate for the receiver. Abbreviations are necessary but use them correctly. 

Try to choose the right emoji and use them sparingly. Be unique; don’t send dull, boring messages. Finally, keep it concise, if you have more than a few lines to say, consider using another medium. 

The post An Insight Into Texting Etiquette appeared first on Social Media Explorer.

To understand these two categories in detail, let’s do a basic SEO 101 lesson to explain what each one entails.

On Page SEO Factors

1. Work on Your Tags

The first step of the process is to work on the HTML tags. This includes the title tag, header tags, alt image text, and anchor text. Your title and header tags should include the keywords you are targeting, i.e. if you are an online clothing retailer for rave gear, something like that matches the description of each collection and product needs to be implemented. Alt image text should add descriptive keywords to your images. Anchor text that is linking to and out of your website should be made of relevant keywords.

• Meta Description

While the meta description doesn’t directly affect your rankings, a well-written meta description tag will increase your clicks. Higher clicks tell the search engines that your page is relevant to the search. This, in turn, will help with the page’s rankings.

• Site and Page Speed

Google announced that page speed was a ranking factor many years ago. However, many website owners still have issues reducing their loading speed. There are many different ways to improve page speed including compressing images, loading top fold content first, enabling website caching, and more. Improving page speed also has the added benefit of increasing lead/sales conversions and reducing bounce rates. Google revealed that there will be an upcoming page experience update that will enhance the existing Core Web Vitals metrics, by sharpening the focus on “speed, responsiveness, and visual stability.

• High-Quality Content

Content is one of the most important ranking factors. The reason why content is so important is because users stay on your website if you provide them with relevant and high-quality content. This tells the search engines that your page is valuable to their users, which is ultimately what they want.

Producing content also leads to it being shared on blogs, social media platforms, and authority sites, all of which benefit your off page ranking factors. In addition to creating great content, you want to make sure that you include other keywords that are related to your main keyword. It helps the search engines get a better understanding of what your page is about.

1. Using Schema Markup

Using schema markups can help your search engine listings stand out. It’s a form of microdata that you can use to improve your listing’s description. You can do many different things with schema including listing your business address, site navigation, providing event dates, showing your business ratings, displaying your hours, and more.

The goal is to add value to users, stand out in the listings, and get more clicks as a result. Schema itself isn’t something that will improve your rankings. However, it does tell the search engines that your listing is more relevant to users since you are attracting more clicks.

1. Site Structure and User Experience

The website structure and user experience is something that many people overlook. You want to design and organize your website in a way that makes it easy for users to find what they’re looking for. This means creating an easy-to-use navigation menu, including a search function, using visual cues, offering FAQ pages, and more.

A big part of the user experience is a mobile-friendly design. Over half of all internet traffic now originates from mobile devices. This means that you need to have a responsive design that optimizes your website design and structure to different screen sizes. There are also best practices like using drop-down menus, using click-to-call functions, and using bigger and readable font.

1. Optimizing Your Google My Business (GMB) Profile

Local business will need to optimize their GMB profile to see better results from their local SEO campaign. There are many things that can be done such as adding keywords to your description, choosing the right business category, publishing Google posts, answering customer questions, and more. Look for guides that teach you how to get the most out of your GMB profile.

Off Page SEO Factors

1. Incoming Links

The biggest ranking factor will probably be the links pointing to your pages and website. You can think of links going to your website as a vote that helps you achieve higher rankings. But link building isn’t just about going out there and getting as many links as possible.

Google and the other search engines care about the value of links. Links that come from authoritative websites are seen as more valuable. The search engines also place a higher value on links from websites that are relevant to your topic rather than unrelated.

The anchor text used to link to your website matters. While you want to get specific keyword-rich anchor texts to various pages, it’s also important to have a diverse anchor text profile. You want to build links in a natural manner and avoid trying to game the system.

1. Social Signals

Social signals also contribute to your rankings. You want to build followers, get more likes for your posts, and get more mentions about your website. While social media activity doesn’t directly affect your rankings, the search engines sometimes list social media content in their search results. Building a large social media following and strong audience engagement also a great way to get the word out there and build natural links pointing back to your website.

1. Citations and Reviews for Local Search Rankings

If you own a local business, then it’s also important to build citations and reviews to increase your local search rankings. Citations are basically mentions of your name, address, and phone number (NAP) on local business directories. You can say that it acts as backlinks for local results. But don’t forget that links still are important for local rankings.

In addition to citations, you want to get more customer reviews and high ratings. Customer reviews and ratings are a big ranking factor. One part of it is asking satisfied customers to provide you with feedback. The other part is operating your business in a more customer-centric way so that they want to leave positive reviews and high ratings.

1. Business Mentions for Local Search Rankings

Another ranking factor that isn’t covered as much is business mentions. You want to get your business and NAP information mentioned on relevant websites. This means that you should go beyond business directories and local listings. You should be reaching out to other related websites to mention your local business.

These are the various factors that come into play when building a SEO campaign. Hopefully, you’ve gotten a better understanding of what you need to work on to improve your search engine rankings.

The post On Page and Off Page SEO Factors appeared first on Social Media Explorer.

Selling your home is the start of a new chapter in your life and can be very exciting. It can also be a long and challenging process. It’s essential to use all available resources to make sure you can sell your home as soon as possible.

Property Apps

Letting people know that your house is on sale is a vital step in the selling process. A potential buyer won’t know about your property if they don’t know it exists. Luckily there are ways to reach many potential buyers with minimal effort.

The best option is to use property apps. It’s very easy to use any of these applications. All you have to do is upload the needed details and photos for your house. By using these apps, not only will you save time but also attract buyers who are looking for a home in your area and asking price. There’ll be less stress and barely any need for open houses. 

Also, you can have a real estate lawyer take care of your listing for you. Once an offer is made, there’ll be a lot of paperwork involved.You’ll want the correct real estate lawyers with the proper background in your corner when it comes to the small details of the transaction. Having the right kind of people helping you can make a world of a difference.

Video Tours

Sometimes photos don’t do your home justice. For many buyers, it isn’t easy to decide to buy a house just by looking at pictures. That’s why many people opt for a video tour of a home. These videos show many more details that can’t be displayed in just images such as storage space, built-in utilities, and other special features that make the house worth buying.

One way to do a video tour is to pay an influencer to make the tour and post it online. There are many people on platforms like Youtube that specialize in taking tours of homes. Many of these people are qualified real estate agents and will be able to describe all the fantastic features of a house accurately.

If paying an influencer is not in your budget, then don’t worry. You can always film the video yourself and post it online. Posting on your social media account or places like Facebook groups will help you get the word out about your property.

Promote Before Selling

If you’re planning to do an open house, then it might be a good idea to advertise before the day. People can’t view your home if they don’t know about it. Many real estate agents will post your property during the week then host the open house that weekend. This is usually done to give potential buyers time to plan a visit to the property.

As a seller, you can do something very similar. You can post your home on Facebook and Instagram and mark it as “on sale soon.” This attracts buyers that may have lost other bids and want to get ahead of other buyers. You might even get a few offers before the open house.

Close the Deal 

There are so many ways to make selling your home a smooth experience. Thanks to social media, those options are almost infinite. You can now have more control over spreading the word about your home. Social Media has many sharing opportunities, so you’ll likely find your buyer sooner than you think.

The post How to Use Social Media and Apps to Sell Your Home appeared first on Social Media Explorer.

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Global healthcare delivery is an important consideration for the entire world. Countries throughout the globe, as well as international corporations, are investing a lot of money to cover global health needs. That includes primary, child and maternal healthcare, drug therapies and basic surgeries, vaccines, and more.

The problem doesn’t lie in the availability of these resources. The issue is how to deliver the resources to those who needed them most. Experts indicate that inadequate use of existing interventions is a big problem, and resolving it could decrease the number of annual child deaths on a global level by 60%. 

Delivery failure is a huge problem for the global community, especially in remote locations and rural areas. Infrastructure makes the issue hard to deal with, and the entire delivery system is not primarily a health problem, but rather a business-type one. 

If you are interested in the topic, you might want to further your education in global health delivery by enrolling in a course. That will not only improve your knowledge but show you how to use various tools and methods to understand the challenges of worldwide health delivery. 

Why You Should Consider a Global Health Career

Global health is an extremely exciting and attractive field. The field gathers experts from different industries’ cultures. It is a unique opportunity to get to know the world and the variety of those living in it. 

You can join the global health network even if you are not a healthcare expert. People with business backgrounds are also welcome, and even those who have experience in companies throughout the supply chain can help to optimize delivery channels. 

However, the main reason why people join a worldwide health team is that they want to help people. It sounds cliché, but you shouldn’t underestimate the importance of trying to make the world a better place. 

People in third-world countries are dealing with fundamental problems, such as not being able to access drinkable water, not having enough food, and not having access to primary health care. It’s something that you might not feel when living in the Western world, but those who had the opportunity to travel saw the drawback of inequality throughout the globe. That is what motivated many of them to join the global health cause.

What Should a Global Health Professional Do?

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The idea of the global health industry is to identify vulnerable regions and populations and work on improving their access to healthcare. That includes finding a way to deliver resources, but also empowering people through research and education. 

You can work with communities directly to establish how their health and well-being could be improved. Alternatively, you can spend time in the office analyzing data, or doing background work to ensure those who work in the field can achieve maximum results. 

If you are a global health professional, you might specialize in a particular area. Some choose to focus on hygiene or nutrition, others specialize in diseases like pneumonia, cancer, and AIDS, and some pick education to be their focus like improving vaping devices to help with lung cancer.

Either way, it’s important to remember that this is a job that could improve the world. You might work on developing procedures, policies, and plans that establish reliable delivery channels that could get healthcare resources to distant locations. These delivery strategies can also assist in improving education and knowledge of the local population on various health issues. You can also help in establishing a system that can help particular communities.

What Degree Do You Need for Global Healthcare Delivery?

You can join the worldwide healthcare delivery cause with various degrees of education. Although it’s not necessary, it helps if you have a degree in international relations, business, or a related field. Additionally, if you want to focus on a delivery section, a certification that you completed a course can help significantly. 

If you have previous knowledge about international relations and various cultures, it might be easier to grasp cross-cultural differences and deal with delivery obstacles you might face in various parts of the world. 

Other areas where you could make an impact include hospitals, health agencies, non-profit government organizations, private foundations, etc. 

Some suggestions that you might consider include:

• World Health Organization – the WHO is present in more than 150 countries, and it probably has the highest reach throughout the world. The organization works within the United Nations and coordinates global health actions. 
• Unite for Sight – this organization focuses on supporting eye clinics to assist in applying the best eye care practices throughout the world.
• Partners in Health – an organization that works in nine countries, and focuses on the poorest nations, providing healthcare to the poorest regions. 

You can also become a part of one of many global health initiatives throughout the world. That is one of the main problems of global health these days—difficulty in focusing on single problems and projects. 

The idea of global healthcare, including its delivery, should be on moving these programs from projects to fully-functioning systems. That is why all organizations need to work together to improve the current issues, such as multiple sources of feedback, distribution lines that are not at the same level even when two cities are close by, etc.

It is another issue that global health experts are facing – how to unite these organizations, and help them to work together. That is why you might consider joining the global healthcare delivery cause. 

You can start learning by enrolling in an online course now, and if you want to take your knowledge to the next level, how about going abroad? Look for a unique service opportunity to get to know how everything works first-hand. With the help of an educated professional experienced in how things work, you will have the knowledge to help improve the global healthcare delivery system. 

The post Furthering Your Education in Global Healthcare Delivery appeared first on Social Media Explorer.

This only continues to improve as the technology gets worked on more. That means better technology for the growing amount of users in addition to more cost-effective offerings of that technology. That means getting access to more affordable cell phones than ever.

Speaking of cost effective, there are alternative carriers out there to the major networks that provide the same kind of great service for far cheaper than the major companies. Check out H2O wireless or any Mint Mobile review and you will see that the differences between the major providers and the alternative ones is slim. There are other great options like Visible Mobile. If you need any more information on their plans, check out their website and this comprehensive Visible Mobile review.

Changing Photography and Video

One cool thing about cell phones is that it allows us to capture moments in our lives in vibrant color and crystal clear clarity. That is because cameras have been built into phones that are so powerful that they can capture professional-grade photos and videos at a moment’s notice.

Think about how many times you have been out in public and wished that you could capture a great moment. With cell phones, you’ll never miss a moment thanks to crystal clarity of the cameras built into them.

What’s even cooler is that you can now share these photos and videos instantaneously with different apps. That means creating sharable videos that people around the world will be able to see and share with others.

This has allowed those who are creatively inclined to have near limitless possibilities. Being able to film an idea the second you think about it is something that cell phone technology has provided. You will never have to miss an idea or moment again thanks to a camera in your pocket at all times.

It’s crazy to think about how far we have come in just the last ten years of cell phone technology but the limits have been blown away. We can do just about anything our minds are set to thanks to cell phones and their capabilities.

It is now easier to determine who does not have a cell phone rather than who does because over 5 billion people own at least one cell phone. It should come as no surprise that the numbers are so high when cell phones can do so much.

The post Video and Photography in a Moment with Cell Phones appeared first on Social Media Explorer.

Over the top advertising is the new generation of advertising, which uses a set-top box that streams video content on-demand via media service. The OTT device is a device that is plugged into your traditional television and stream you shows and series through a media service. You can choose between your packages.

The OTT users choose the ad packages on their devices. OTT advertising is better because it is showing you advertisements according to your demographics, the content you watch, or your geographic location.

There are many benefits of OTT  and CTV advertising, one of them being it shows your accurate statistics. You can see all the details about your ad. You can see the number of people who viewed your ad, the number of clicks on the ad, the most engaging point of the ad, the number of people who became a lead the number of people who bought your product through internet. 

Places to publish your OTT Advertisement

The OTT advertisement is also known as a subscription of on-demand video content. These services may be offering you different video content like movies, television content, which might be consisting of existing series of all-new series which are not available on television or might not pass as television content. 

OTT advertisements can be released on different OTT services. These services contain.

• Netflix
• Hulu
• Itune
• Apple tv
• PlayStation Vue 
• Sling TV
• YouTube Premium
• Disney+
• Google play movies & TV
• YouTube TV & many more
• Amazon Prime

All these services have distinctive types of shows and content to show. All the services target a different audience. The audiences may be targeted according to different attributes. 

Difference between Premium and Free Platforms

As advertisements are like an interruption between your video content there are services like Netflix which is premium services. The premium services promise the users content that is ad-free. 

Whereas, platforms that provide you with content which comes for free will have ads on it. These services include YouTube, Newsy, Crackle, Cheddar and many more. 

Both platforms have their distinctive features. The premium service will give you interruption-free entertainment and on the other hand, the other platforms will give you a premium service with small ads free. The choice is yours with what you prefer.

Conclusion

The businesses around the world should know that OTT advertising is the future of all marketing services. Traditional television commercials are very costly. They require a whole chunk of your investments whereas OTT advertisement will cost a fraction of that. 

The OTT commercials are better because they will be providing you with an exact statistic that will let you know your audience better and you will know about your future techniques and promotions better. You can also know the future trends of the market. The OTT advertising will suit any business better becaus there is a whole chunk of traffic that only has access to OTT and CTV.

The post OTT Advertising & Marketing – What Businesses Need to Know appeared first on Social Media Explorer.

Once you have strong keywords, it’s time to visit your Google My Business page, as well as your website. Your Google My Business page will come up on the Map of a Google business search. This will boost your Google ratings and make it easier than with only your website. 

Make sure to completely fill out your Google My Business page so you are as relevant as all surrounding chiropractors. 

1. Claim your page then follow instructions for the verification process. Once completed, you should have a checkmark and the word “Verified” beside your business name on your page. 
2. Make sure your name, address, and phone number are accurate and consistent across all web pages. In order to show that you are local, use a local number instead of an 800 number. 
3. Your categories are not keywords or results. They are services. So, for example, you would be a Chiropractor, Massage Therapist, Reflexologist, etc. It’s best to choose 3 – 5 categories. 
4. Make sure your description is short and sweet, about 100 – 200 words. It will be a description of you and what you do at your business. You will want to end this with a call to action. (A call to action is a request for the user to do something next). So, you could end with “Call now for an appointment”. 
5. Ensure that your hours of service are correct and consistent across all webpages.
6. Add photos of you, your office, and your staff. Users respond better to results that include pictures. You can also use a custom photo instead of the Google My Business background photo.  

Web Optimization

You’ll want to start with your homepage and the core pages. These are the pages that involve the most important information. Such as a description page, contact us, and book now page. You will want your title to be about 50 – 65 characters, so not too long or too short. Make your description about 500 – 1,000 words that is concise, accurate, and inviting.

Next are the service pages. These pages include History, Events, and other tabs related to your business and what you offer. You will want to use keywords on all of your pages, but make sure not to overuse them. 

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The growth of the use of the app in the US has gone up every year since 2017 when there were around 2 million active users. TikTok has spread across the world with Australia having their user number at about 1.6 million. The entertainment that the app provides has 7 percent of people over the age of 6 in Australia with the app on their mobile device. India has the largest TikTok community and the number is only growing at a faster rate as the social media platform gains even more notoriety. 

The average time of use for many users is around 50 minutes which dwarfs most other social media platforms. Certain people have uninstalled apps like Facebook or only check it once weekly instead of daily like in the past. The large amount of time spent daily on the app make this a great target for advertisers looking to expand their reach. 90 percent of users are on the app multiple times per day as it is becoming a favorite of many. 

TikTok is the latest social media platform that oozes potential for businesses and individuals alike. Take the time to research more about TikTok to see what all of the buzz is about!

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There are other alternatives like MyFreeMP3. Give these a try and see if they work for you.

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