By David 
For many arts
organizations, visual brand building is critical to gain a following and
customer loyalty to help grow the business. Due to its audience accessibility
and budget-friendly platform, Instagram advertising can be an ideal marketing
option within the arts. It is common to see arts organizations on Instagram as
the online social media site embraces and promotes the visual aspects of
performances. Arts organizations can extend their Instagram account’s reach
through Instagram advertising to attract new followers and patrons to exhibits
and fresh art.
Felt and Fat CEO Nathaniel Mell is
a big advocate of Instagram advertising and arts marketing. It has drastically
helped him build his brand and attract loyal customers to his ceramic design
and manufacturing studio. His arts company caters to both professionals and
at-home chefs, which is why Instagram has been so beneficial for him to reach
both types of audiences. Presently, Felt and Fat has worked with over
100 restaurants worldwide and produces more than 30,000 pieces every year. As a
successful artist and entrepreneur, Mell shares why Instagram advertising and
arts marketing are the perfect combination for any arts organization.
Create Ads with Ease
One of the significant
benefits of Instagram advertising is that you can, as the saying goes, kill two
birds with one stone. Instagram ads can be directly connected to a Facebook
account. That way, when you create an ad on Instagram, you can also post on Facebook
without the hassle of going back and forth between the two platforms or doing
the action twice.
Continuously Build Opportunity
There are thousands of
stories of businesses connecting with one another, paid partnerships sparking,
and so many positive consequential circumstances blooming through an Instagram
message. Any organization that displays its work on Instagram will ever-increase opportunity for
its business as the social media platform grows, too. There are over 140 million users on Instagram in
the United States alone, and that number continues to increase.
See Feedback on Ad Engagement
The beautiful thing
about Instagram Ads is that it gives you the option through its Ads Manager to
target the audience that the ad is intended for, so it is guaranteed to get in
front of that specific user. Engagement is already higher on social media
platforms over other advertisement options, so the change of a company’s ad
being displayed for the right person or a future loyal customer is
excellent.
More Than One Way To Display Art
For art organizations,
Instagram is a highly versatile platform for different types of creative
designs. Photo ads are the most standard ad form on
Instagram and have the power to tell the story behind a brand through a
simplified canvas display. Video ads can further engage audience members as
they incorporate sound with sight and motion to additionally display a brand’s
purpose. Carousel ads, slideshow ads, collection ads, as well as stories are
great for showing off or teasing a new art exhibit or any collection line that
a company is selling on its eCommerce website. These ads also come with the
option for a “Learn More” button to directly take the user to an art exhibit
event’s information or a “Shop Now” button to easily lead onlookers to any art
for sale on an eCommerce platform.
About
Nate Mell
Nate Mell is the founder and CEO of Felt+Fat,
a ceramic design, and manufacturing studio based in the Kensington neighborhood
of Philadelphia. In 2013, Mell was asked to design a set of plates for what
would become the award-winning restaurant ‘High Street on Market.’ Since then,
the Felt and Fat studio and team have grown exponentially through Mell’s
leadership to become a go-to manufacturer for design-conscious restaurateurs.
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