By David 
Social media has evolved a lot in the last decade. From a platform for friends to collaborate and share their pictures, social media has now become a branding and marketing portal for big and small businesses.
Today, social media is one of the crucial digital marketing strategies for businesses to connect with their potential customers and build their brand authority. Therefore, many new trends have been seen on social media platforms every day.
If you are also involved in social media marketing somehow, you should definitely watch out for all the fantastic social media marketing trends to stay updated. Here are the top social media marketing trends that are redefining marketing strategies in 2022:
1. Impromptu Live Videos
Video marketing has already been a top marketing strategy for businesses lately. But, with the popularity of platforms like Instagram, YouTube, Facebook, and Tumblr, live streaming has become a real hit.
Many B2B and B2C brands are going live to interact with their customers and understand their problems. In fact, behind the scenes and live chit-chats are the most used live video methods.
Celebrities are also leveraging live videos to connect with their fans and answer their questions in real-time. Live videos were one of the most popular and trending social media marketing trends that you should give a shot in 2022.
2. Conversational AI Is In
Conversational AI is also part of social media marketing now. It is a dynamic strategy that combines natural language processing (NLP) with traditional software like voice assistants and chatbots to create a high-quality user experience.
Many brands integrate their social media pages with chatbots to provide real-time interaction facilities to their customers. This also helps companies reduce their customer support time and budget as they don’t need humans anymore to attend calls and solve customer queries. In addition, Chatbots can now efficiently resolve customer queries without disturbing you.
For example, Instagram allows users to create AR Reels using different cool filters. Many brands like Coca-Cola and McDonald’s use AR Reels on Instagram to establish their brand identity and create unique content.
Besides this, artificial intelligent social media monitoring tools are heavily used by marketers to monitor their progress. Conversational AI-based tools deliver insights from your brand’s social media profiles and audience. The insightful data will help you create personalized social media marketing strategies to engage your audience better and understand their pain points.
3. TikTok Keeps on Growing
Despite all the security threats and global ban, TikTok keeps on growing and growing. In 2021, there were around 1 billion active users on TikTok.
Not only are kids creating funny TikTok videos today, but big brands are also heavily investing in TikTok marketing. Therefore, if you are not on the TikTok in 2022, you might be missing out on many great business opportunities.
4. More Use of Ephemeral Content
What the heck is ephemeral content?
Ephemeral content is something that has a short duration, like Instagram and Facebook Stories. The Stories might disappear within 24 hours, but they allow brands to pop up on their customers’ profiles and engage with them.
Therefore, brands use innovative ideas to create Stories to promote their products and establish personal relationships with their customers.
5. Influencer Marketing Is at Rage
Influencer marketing is not a new social media marketing trend. But, in the coming years, this marketing trend will explode.
According to a report, influencer marketing will grow to 24.1 billion in 2025, which was merely 6 billion in 2022. Within a short span of five years, this industry will grow at a CAGR of 32%.
So, if you have not partnered with popular influencers in your industry yet, do it now before your competitors collaborate with them.
6. Twitter Is Trustworthy
While Instagram, Facebook, and Pinterest are used for entertainment purposes and healthy banter, Twitter is used to share serious topics and discuss global issues.
Twitter is one of those platforms where the latest news stories are broken these days. From political leaders to celebrities, everyone uses Twitter to share their thoughts on current affairs. Therefore, if you want to establish your brand as trustworthy and revolutionary, Twitter is the social media platform that you should explore.
Let’s Rule the Social Media!
There you go, people! We have shared some of the breaking social media marketing trends for 2022. Be it conversational AI or influencer marketing, social media marketing is evolving significantly.
You cannot have a digital presence without social media marketing today. So, follow all the latest social media marketing trends and keep on growing your business in the coming days.
SME Paid Under
Digital Editor