The Rosatom researchers found out that Gen Z is mostly concerned about  conserving biodiversity (#conservation), access to water (#savewater), affordable and renewable energy sources (#renewableenergy). Another popular hashtag is #youth. 

All hashtags used by Gen Z across these countries were in English: the researchers assumed that younger people  think globally and chose to use the international language of most online spaces. 

Here are some other trends identified in the study:

• In most countries, including China, India, Brazil, and South Africa, men are posting on sustainable development more often than women: 75% vs. 25%.
• The highest level of engagement on sustainable development topics is found among YouTube users, while TikTok ranks second. 
• 84% of people globally writing about sustainable development are college-educated.
• Globally, 40% of zoomers and 37% of millennials believe that, after the pandemic, people will take greater responsibility for climate change.
• The highest level of responsibility regarding sustainable consumption is found among zoomers from China: 25%, compared to a 13% global average. 

“It is possible that the younger generation will not be able to solve all the problems of sustainable development,” said Alexey Likhachev, Director General of Rosatom. “We understand that we are all one family, which means we share our burdens and work together to solve them. We strive to do everything in our power to leave a legacy for the next generation. Our objective should be to engage these guys in our work as early as possible, and that’s why our work starts with schoolkids and university students.” 

The research on social media posts was done as a part of Rosatom’s new initiative, the Impact Team 2050, set to launch by March 1, 2022 with a  focus on problems of sustainable development. 

The Impact Team 2050 will represent the voice of youth in developing the green agenda. It will promote ideas and support projects in sustainable development initiated by young people from all over the world, formulating proposals to represent youth interests in the job market.

The Impact Team 2050 will serve as a foundation for mutual trust between young people and the management of Rosatom.  This partnership has a single mission: to transform the world based on the principles of sustainable development. The Impact Team 2050 is expected to hold its meetings at least twice a year.

The Impact Team 2050 membership is available to any person aged  18-25 who is willing to present their firsthand experience and vision for how to address the problems of sustainable development in partnership with Rosatom. Members of the Impact Team 2050 will be immersed in the company’s processes, professional communication, joint creation of projects, preparation of analytical reports, and recommendations on the sustainable development strategy.

About the Impact Team 2050

The team is a project of State Corporation Rosatom that was announced on December 1, 2021. The Impact Team 2050 is the international youth advisory council at the Corporation, and will consist of 15 members from around the world aged 18-25 who think globally and are passionate about the problems of sustainable development. The Impact Team 2050 will be advising Rosatom CEO Alexey Likhachev on matters of sustainable development and together working to achieve the 17 Sustainable Development Goals formulated by the U.N. 

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Depending on the type of business that you operate, you may need to be working with multiple social media platforms, and that’s where a lot of businesses struggle. After all, who has the time to update pages on Facebook, Instagram, LinkedIn and Twitter each day? This is where social media management platforms come into play.

Managing the Social Media for your business

When you have multiple accounts to manage on various social media platforms, trying to do it all manually is going to require a huge amount of time and a lot of effort. Updating a single Facebook business page is fine, but if you have to update multiple pages, as well as accounts on other platforms, then the task soon starts becoming tricky.

Fortunately, there is a solution – the use of a social media management system. These are online platforms that have been developed to help you better manage a large number of social media accounts all from one single dashboard. 

These can be used to post to multiple social media pages at the same time, as well as to schedule posts for future dates. This means that you can prepare a weeks or even a months’ worth of social media content, and schedule it to be posted automatically on a daily basis, rather than manually doing it each day.

Introducing Hootsuite

One of the most popular and powerful social media management platforms is Hootsuite. It has been operating for over 10 years and during that time has made it possible for individuals or company teams to manage huge amounts of social media accounts.

There are a number of different plans available for everyone, so you can go with the option that is best suited to the number of social media accounts you need to manage. 

Of course, the lower priced packages are going to have a few limitations compared with the top of the range options, and even though there are some features in Hootsuite that don’t allow you to collaborate with a team member, there are others that do, so you can always find a way of managing the accounts in an effective and simple way.

Hootsuite can allow you to connect social media accounts from the most popular platforms such as Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube. Their professional account allows you to connect up to 10 social media profiles, which can include a range of different platforms, or multiple accounts from the same platform, such as various Facebook pages that you manage. 

For more small businesses, the professional package should be sufficient, but for larger companies where there are teams and more than a single individual managing the social media, then you would be best off going for their Team account which allows up to three individual users and up to 20 social media accounts.

Using Hootsuite

At first glance, Hootsuite might look a little confusing, but it’s pretty straightforward to use, and once you’ve been working with it for a week or two, you’ll have a full understanding of how it all works. Once you’ve added your initial social media accounts and connected them with Hootsuite, you can start posting right away. 

You can select whether you want a post to be sent to a single social media platform, or a combination. For example, maybe you want to post an image of a new product you are offering, and want this only to be posted on your Instagram and Pinterest accounts. This can be done very quickly and easily.

You can also start scheduling posts for your social media accounts that can be posted in the future. The publisher and planner sections allow you to pick specific dates and times when you would like to have your post sent to your selected social media pages.  

Some final thoughts

Running multiple social media accounts can be a difficult and tiresome task, but with an account manager platform such as Hootsuite, it becomes a breeze.

Social media should play an important role in the marketing strategy of all businesses, and if you are not effectively using it, you could be losing out on connecting with a huge number of potential clients, as well as keeping a positive stream of communication going with your existing customers.

The post How to Manage Multiple Social Media Accounts using Hootsuite appeared first on Social Media Explorer.

Choose the Right Image

How much time do you spend looking at the images you choose to place on Instagram to choose the correct one? Social media accounts with millions of followers have a specific image or theme that is used by the user to make their account instantly recognizable. HootSuite reports the latest mobile devices to use high-quality cameras capable of capturing a professional-looking image for your Instagram feed. When you are looking to develop your Instagram presence, you can use stock images that can improve the quality of your online presence in a quick time.

Use Editing Tools

Instagram is a user-friendly platform, with many filters available for you to use that give you the chance to make every image look more professional. You should look to develop your skills with the filters provided by Instagram when you start your journey into building your Instagram presence. The easy to use filters provided by Instagram should be your starting point to be followed by exploring external apps capable of adding even more filters and editing tools. By developing your signature style of images, you will be able to find impressive options for your images and make editing as simple as possible.

Explore the Apps from Instagram

The 2012 purchase of Instagram by Facebook brought many apps to the attention of developers at the social media platform. Dedicated Instagram users have the option of exploring several apps owned by and linked to the Instagram platform, according to The Guardian. Switching up your Instagram account to add movement to your images is a good idea and can be completed with the use of apps, such as Boomerang and Hyperlapse. These apps give you the chance to produce a looped group of images or a time-lapse that will provide interest for your images.

Remain Relatable

Dan Doyle Pleasantville NY photographer believes a mistake many Instagram users make is not remaining rooted in everyday life. A relatable post that keeps your brand human and believable can add followers and views to your account. Relatable content helps to create a connection between your brand and your followers who feel they can attain a lifestyle or image that is close to that you portray on the platform.

Create Content Regularly

There are many ways to build followers on the Instagram platform, but you should make sure only high-quality content is available to your followers. Posting regularly is one of the keys for Dan Doyle Pleasantville NY photographer to developing your Instagram feed in a relatable and professional way. Among the tips from Doyle is the need to post to Instagram, at least every two days. Once you have decided to post an image to Instagram, you should decide on the time you want to post your images. The majority of your followers will be online during the mornings and late afternoon following school or work. These are usually seen as the best times of the day to post to your account to increase your visibility.

Take the Time to Edit Multiple Images

You could say this tip means not to be lazy when you are about to post multiple images to your account. You should ensure you spent the time to edit every aspect of your images to make sure your followers only receive the best quality images. Multiple images can be time-consuming to edit, but you should spend your time editing every image until you are completely satisfied with your post. Even if you are only looking to use the editing tools from Instagram, you can load your images to the platform and individually edit them. If you change your mind about the use of an image, you should save the image as a draft for future use so you do not lose all the editing work you have completed.

Stories add Interest

If you are short on time and want to develop your skills as a brand influencer using the Instagram platform, you will want to use every aspect of the social media platform. By using your stories, you can upload images that are more relatable and not as polished. The stories tool on the platform is one that you can use without as much time spent on editing because your post will disappear soon after it is uploaded.

The post Dan Doyle Pleasantville NY Shares How to Create Relatable Yet Professional Photos For Your Instagram Feed appeared first on Social Media Explorer.

Use Crowdfunding to Raise Capital

Having enough startup capital is critical for getting up and running and managing costs in the early days, but many struggle to raise the amount that they need to get the business set up to the desired standard. Crowdfunding can be an excellent way to raise capital for a startup as it allows you to reach people from all over the globe and raise a significant amount.

Start Off Remotely

One of the major costs to cover when starting a new business is an office space. Instead, try to operate the business remotely if possible at first, which can help to keep costs down and also allows you to recruit people regardless of their location, allowing you to find the best candidates. You will need to make sure that you have the right tools, which will include video conferencing software, screen recording software, screen sharing software, remote project management software and various other tools.

Automate What You Can

Automation is perfect for a startup and you do not have the issue of replacing workers if you start off using this type of tech. There will be many processes and tasks that you can automate with software and equipment that can keep your costs down, reduce your workload and streamline the operation to ensure that you are working to full capacity from the very start. Most mundane, repetitive tasks can be automated to some extent.

Lease Tech

Computers, equipment, software and other types of tech can be hugely expensive to purchase, plus they can quickly become outdated, which can hold the operation back. This is why it is a much smarter idea to lease the technology that you use, which is often more cost-effective way and it allows you to upgrade every few years so that you are staying current and competitive. Moreover, many leasing companies also provide maintenance services, meaning you’ll have more time to focus on activities that produce a higher return on investment. Additionally, you may want to encourage staff to BYOD, which will help to keep costs down.

Get Azure Certified

Cloud computing has changed business forever in recent years and it is important that you adopt this computing model so that you can reduce costs, work remotely, improve security and make it quick and easy for people to access data no matter where they are. Adopting the cloud can be tricky, but if you study and take Microsoft Azure fundamentals certification then you will easily be able to implement cloud computing for your startup and ensure that you are operating efficiently from the very start.

Have Robust Cybersecurity From Day One

Many startups make the mistake of thinking that cybercrime is only a problem for the much larger businesses, but criminals will often target a startup because they are less likely to have robust protection in place. You do not want to get caught out, so it is a good idea to educate yourself on cybersecurity and to have robust protection in place from day one. This will help to keep your business safe as well as give you peace of mind knowing that you are protected from the latest threats.

Find an Experienced Digital Marketing Agency

In order to start attracting people to your business from the start, you will need to begin using digital marketing as early as possible. For the best results, you should find an experienced digital marketing agency that can use a variety of strategies to boost your online presence. Many also offer web design and social media management services, which can be worthwhile and ensure that you have a strong online presence from the start.

Hopefully, these tech tips will prove to be useful for you as a startup owner and help you to build a solid business that is able to hit the ground running and find success.

The post Tech Tips for Startups in 2021 appeared first on Social Media Explorer.

The Features

Your first task when talking about products is to tell your audience exactly what item is. Make sure you are as detailed as possible so people aren’t left guessing what’s in it, what it does and what it looks like. This is where creativity language comes into play. Using descriptive adjectives will help create excitement and intrigue about the product. Still, you don’t have to drone on and on about the product. Skilled writers can give a thorough description without being boring and repetitive. 

The Benefits

Talking about the makeup of the product, however, isn’t quite enough. You need to give people a reason to purchase it. For example, you can describe what something looks like, feels like, or tastes like but you must go a step farther and say why the customer can’t do without it. The benefits could relate to health and wellness, convenience, speed and precision, accuracy, or other factors. If you are doing product description writing for dishwashers, for example, don’t just talk about how many cycles the dishwasher has or that it has multiple settings. Tell readers that it will save on your energy and water consumption, cutting your bills in half. 

What Makes it Different?

One of the biggest challenges that companies face when marketing products is that competitors will have similar or even seemingly identical products. To the average customer, there may be no difference between your product and the competitor’s product. There is where you need to emphasize those features that set it apart from other choices. Call out things such as superior craftsmanship, upgrades, warranties, innovative technology or other aspects that you think will give your company and the product an edge. Be cautious, however, to not be untruthful or to exaggerate. You can’t make false claims. Doing this could lead to legal issues. 

Who Is the Ideal Target?

Make sure when you’re doing product description writing that you identify your audience. Some products may appeal to a certain demographic when, in reality, it’s better suited for a different age group or people with different interests. You can sometimes do this when you talk about the features and benefits. But it may be helpful to explicitly tell the audience who would benefit most from your product. 

Call to Action

Always end your product description by asking your readers to do something. Usually, this will mean telling them to click on a link to read more or to “Buy Now,” “Sign up” or “Register.” A call to action helps get results and can drive more traffic. It doesn’t have to be long or wordy, but always invite the customer to take advantage of the product you just endorsed. 

Product description writing is critical for any organization that has a major online presence. A skilled creative writer who follows these rules can achieve the company’s goals and generate higher sales. Customers will be more interested in what you are selling if you can portray the products in the most exciting, positive light possible. 

The post Points You Can Emphasize When Writing Product Descriptions appeared first on Social Media Explorer.

There’s no shame in that. LinkedIn might be one of the most visited social media websites in North America, but its high overall traffic volumes split among millions of individual and corporate pages. Only a small fraction of LinkedIn users get the kind of traffic they deserve.

Now, how does one go about changing that? Simple: by implementing some time-worn strategies to drive more traffic to one’s LinkedIn page.

It’s not as difficult as it sounds. In fact, you can get started on some of the more straightforward initiatives on this list today and complete them in relatively short order. Read on to learn more about how you should proceed.

1. Focus on Telling Compelling Stories

Content marketing begins and ends with great content. That’s certainly true for content marketing on LinkedIn, where audiences are unusually discerning and attentive. If your LinkedIn updates don’t consistently tell compelling stories that your audience finds valuable to their decision making processes, you’re not utilizing LinkedIn’s potential to its fullest. And you’re all but certain to be leaving traffic opportunities on the table.

2. Use Bright, Engaging Visuals in Your Posts

Don’t neglect to use bright, engaging visuals to liven up your LinkedIn posts. These visuals don’t need to be professionally produced or needlessly complex. Asiaciti Trust’s LinkedIn page demonstrates the potent power of crisp, simple visuals in supporting the stories that you should already be telling on LinkedIn.

3. Repost Longform Content You’ve Published Elsewhere

If your company blog is already active and engaging, leverage it as a resource for your LinkedIn campaigns, especially early on. There’s no shame in reposting high-quality blog content on your LinkedIn page. Remember, it’s all about sharing compelling stories and adding value to the conversations your prospects want to be a part of.

4. Connect and Converse With Influencers in Your Field

Set a goal to connect with at least 10 influencers in your industry every month. Once you’ve made these connections, keep them going by engaging in meaningful (but respectful) conversations about the topics that matter to you most. If these conversations are publicly visible on your LinkedIn page, you’ll draw interested visitors and perhaps some participants as well. Even if they’re private, you can bet that your new influencer connections will reward you with mentions and endorsements.

5. Link to Compelling Content Written by Influencers (And Other Relevant Sources Too)

This is another way to leverage LinkedIn’s rich stable of influencers and authoritative content sources. Linking isn’t always a two-way street, and Google’s rules around reciprocal linking can be dicey, but your efforts will be rewarded to a greater or lesser extent.

6. Reach Out to Connections With Requests for Endorsements

Endorsements do more for your image than a dozen blog posts, especially when they come from influencers whose words matter to their followers. Don’t be shy about asking for endorsements from people who’d have legitimate reason to give you a public thumbs-up. Think past and present colleagues, business associates, vendors, employees, and members of your professional network.

7. Join Interest Groups Likely to Drive Traffic to Your Page

Joining and actively participating in LinkedIn interest groups, such as industry or professional associations, is a high-probability way to drive traffic to your LinkedIn page. The more you participate in conversations through these groups, the more you’ll be seen as a valuable member of the niche — someone whose content is worth consuming.

8. Publish LinkedIn-Exclusive Content and Promote It Through Other Social Media Channels

Speaking of content worth consuming: nothing drives traffic to a LinkedIn page like high-profile, LinkedIn-exclusive content. You’ll need to pull out all the stops to make this type of campaign successful, leveraging other high-traffic social media platforms like Facebook as well as your company website, press releases, and perhaps even earned media. Over time, a stable of content available only on your LinkedIn profile could turn it into a destination for prospects hungry for insights.

9. Commission Studies and Reports for Publication on LinkedIn

This tip closely follows on the one above. These studies and reports don’t have to be exclusive to LinkedIn, per se, but they should be “destination” reading or viewing. In other words, they need to stand out from the usual LinkedIn updates by way of scientific methodology and insightful conclusions that can’t be found anywhere else.

10. Be Honest, Authentic, and Raw (But Always Appropriate for the Workplace)

Authenticity always sells, even on businesslike venues like LinkedIn. But you do have to be careful to remain on the right side of the line between professional appropriateness and “not safe for work” territory. The price for crossing that line is too high to bear.

11. Create Your Own LinkedIn Group

If you can’t find a LinkedIn group worth joining? No sweat — create one of your own. You’ll attract a host of new followers and immediately gain recognition as an influential leader in your field, no matter how narrow it might be.

12. Engage in Targeted Content Sharing (But Don’t Let It Take Up Too Much of Your Time)

Lastly, be sure to share relevant content with individuals and small groups (including LinkedIn groups) to whom it’s likely to speak. This sort of targeted content sharing has a high probability of conversion when done right and can spark a virtuous cycle whereby newly turned-on prospects refer others to your LinkedIn domain.

Start Driving More Traffic to Your LinkedIn Page Today

Whew — that was quite a list. Do you feel more confident that you know what it takes to drive more traffic to your LinkedIn page? Are you ready to get started?

Ready or not, you’d do well to get on it. Every day, your competitors are putting their noses to the grindstone, working to shore up their LinkedIn profiles and draw more prospective to their pages. Give them too much room to run and they could elbow you off the court completely.

We know it won’t come to that, of course. You know what’s at stake, and you wouldn’t have gotten this far if you didn’t know what it took to reach your goals. Here’s to a more engaging, popular LinkedIn presence — not tomorrow or the next day, but today.

The post 12 Ways to Drive More Traffic to Your Company’s Linkedin Page appeared first on Social Media Explorer.

You should thank your stars you are part of a generation that is technologically so advanced that you can virtually interact with anyone around the world. Even older generations who were not technology savvy have now adopted this model to stay connected to their children and peers. 

Let us help you stay connected with the world by suggesting few social media interaction techniques to help you be mentally sane. 

1. Catch Up with Your Family:

Almost all the social media apps offer video chat to connect with your friends and family. Group chat is the best way to talk to a set of people while enjoying a coffee or drinks. Not able to speak to people may make you feel restless, which can easily be dealt with by conducting a simple video chat.

2. Plan Virtual Events:

You would not want your friends to miss your kid’s 1st birthday party or your wife’s surprise party. You can do all that online by connecting with people and hosting a social media event. Your friends may not be physically present, but connecting with multiple friends and hosting a virtual party is also a good enough surprise during the social distancing phase which your wife will love. 

3. Join Live Parties or Concerts:

We are talking about joining large events that got canceled due to the pandemic. Artists all over the world have started hosting online events to entertain the public. If you wish to enjoy such events, you can very well join these live parties that are as entertaining as it could get.

4. Do a Virtual Movie Night:

Remember movie nights with friends and popcorn? Well, that seems to be a faraway dream now, as calling people home is not a safe opinion anymore. Did you know Netflix lets you arrange a personal movie night with friends who have their own Netflix subscription? The stream can be synced between all devices by just downloading a browser extension. There is a built-in-chat feature too for communication while the movie is playing. How cool is that?

The Bottom Line- You are Not Alone:

This is probably the first time in years when almost the entire world has shut down functioning normally, and it is not easy to live our lives this way. People are slowly getting out nowadays, maintaining caution because it is almost impossible for most of us to be cooped up in our homes. You can always utilize the ideas above to connect with people but if you feel the need to hang out, you can visit Escape Room Atlanta, which is not just fun but also safe to hangout as you only will be around your own set of friends and they also disinfect their rooms after each and every game.

It is for you and your family’s best interest to maintain social distancing but remember to stay connected with people as it is the only way to push ahead during these trying times.

The post How to Use Social Media to Connect While Following Social Distancing appeared first on Social Media Explorer.

Collaborate

Reach out to influencers and local businesses to create joint giveaways and other ventures. Let’s say you carry cultured Tahitian pearls. If you hook up with someone who sells gifts for grandma, you can both benefit through cross-promotion. Find potential collaborators via LinkedIn and hashtags on Instagram. Target brands that offer services that complement rather than compete with your own.

Incite

Increase traffic by adding useful content to your social media posts. Keep current customers engaged with your brand and widen your customer base through interesting, relevant content. Boost sales by adding a call-to-action to every link and piece of content that you share.

Give

People love freebies. Use giveaways to convert followers into customers, to build your email list, and to optimize brand awareness. For best results, offer followers a variety of ways to enter the giveaway, such as by clicking on an image, following you, or tagging friends.

Ask

Quizzes posted on social media can be a real win-win for your business. Fun and voluntary, quizzes promote user engagement and provide you with valuable info about your target audience. When you better understand your customers’ preferences and needs, it’s easier to tailor your offerings.

Inform

To retain and improve conversion rates, post updates on social media to help keep your customers up-to-date about changes to your services. This may include emergency alert messages, time-sensitive information, different business hours, new content or promotions.

Broadcast

Podcasts are an effective way to promote your brand. Appearing on a podcast can position you as an authority on a product or service. First, compile a list of relevant podcasts and follow them. Pitch your idea, focusing on your expertise and why it will be relevant to their listeners. Interviews are usually shared on social media, potentially generating lots of new followers within your target audience.

Refresh

The pandemic has changed what people search for online. Do some research and change your keywords to match the most popular products and services. Updating your keywords will help optimize your website and develop more relevant content for your business.

Streamline

Are you still managing your social media accounts individually? Save yourself a lot of time by switching to a service that curates content, schedules posts, updates and alerts all from one place.

Track

Social media strategies that worked pre-pandemic may not be working now. Avail yourself of tools that measure engagement, traffic and so on. Also, review your goals: sales are always important, but maybe it’s time to focus on growing the email list, or perhaps awareness and engagement need some help. Your goal is to build a lasting relationship with your customer base. And remember, it’s significantly easier to retain a customer than to gain a new one.

The post Ways to Boost Sales Through Social Media Post-Pandemic appeared first on Social Media Explorer.

Online training is a challenge that is a little difficult to overcome. However, when your course material is more than just basic text-based, you tend to attract more attention from your employees and make the training more effective. 

One tool that serves you well for both your audio and visual needs is a learning management system. A learning management system is a cloud-based learning platform that allows you to easily create a program that your employees will love. You can develop video training lessons, host a virtual instructor-led training, create audio lessons, and more using an LMS. 

Other features such as gamification tools and certification at the end of training can further lead to an increase in the engagement of employees. It is, however, best to invest in an LMS that allows you to customize, for instance, iSpring Learn LMS. iSpring Learn reviews talk about how this particular software offers several ways to customize the course. 

There are several benefits that come with using such audio-video tools when you are planning to train your employees. Read about those benefits below. 

Benefits of AV technology for your employee training 

• Upgrades onboarding of employees

When you are hiring new employees, especially when your work arrangement is remote, it can quickly turn into a challenge. This is where video training can turn out to be truly beneficial. When an organization hires an employee, they usually want them to get trained and adapt to the systems and norms of the firm quickly. Video employee training helps in speeding up this process. 

Moreover, when you use videos to learn about the organization, they will remember what they learn as visuals and sounds lead to an increase in the retention power of employees. Hence, if you wish your hiring process to be fruitful, it is best to make use of AV tech for your training. 

• Improves interaction

If your training is live and instructor-led during these times of remote working, it is best to use videos. Videos make sure that your employees are interacting with the material that is provided to them and with the instructor. When you, as training managers, have a face-to-face interaction with your employees, you can easily understand their body language and facial expressions. This can help you make changes to your approach if need be. 

Also, with face-to-face virtual training, employees participate more by clearing out their queries and doubts then and there only. When your employees get a solution on the spot, they will prefer engaging more with your training, thus improving their performance on the job as a result. 

• Enhances retention 

Another one of the benefits that audio-visual technology brings with it is the increased retention of employees. Offering employee training to your employees will be of no use if they forget what they are taught during the training sessions. This is where sounds and visuals play a key role. Videos or visuals ensure that your employees are storing the information in their long-term memory. 

A study shows that after three days of learning, an employee can retain only ten to twenty percent of textual information while sixty-five percent of the visual information. The more information your employees retain, the better they will be able to use their newly learned skills, and the closer will they get to reaching your organizational goals. 

Conclusion 

Audio-Visual technology has plenty of benefits that you can leverage in your employee training. Apart from making onboarding easy, this technology also helps to improve the retention capabilities of your employees. 

The post Benefits Of Using AV Tech For Your Employee Training appeared first on Social Media Explorer.

There are two types of entrepreneurs: those who believe that websites are the only way to attract customers online and those who believe in having a social media presence. Chris Hughes, the web hosting guru and founder of RedLettuce, a company that provides unique plugins for WordPress websites, says that any entrepreneur who wants to maximize brand visibility online should leverage the best of both worlds.

He recommends integrating WordPress with social media, making it easier for your customers to find both your website and social profiles. Here’s how you can do it:

1. Installing social media plugins

A leading wordpress development agency say’s this is the easiest way to integrate your WordPress site with social media. RedLettuce has a range of plugins that make this process quick and easy, even for non-technical entrepreneurs. From adding social sharing buttons that allow site visitors to share blog posts on Twitter, Facebook, Instagram, or LinkedIn to cross-posting content on various social media platforms, plugins play a crucial role when you consider integrating your website with social media.

Chris also recommends using plugins that allow users to schedule their social media posts in advance or repost old content after a few months. At RedLettuce, you’ll find several plugins that make this possible, along with others that increase the overall functionality of your WordPress blog or eCommerce store.

2. Using third-party platforms

In addition to plugins, Chris also suggests using third-party platforms specializing in connecting online services to integrate your WordPress website with social media. IFTTT, for example, is one such platform that allows you to create applets. These applets connect your website to your brand’s social profiles.

Suppose you want to share your website’s blog posts on Facebook. All you have to do is create an applet that connects your Facebook business page to your website, and you can upload new posts with just one click. 

3. Using the embed function on social media

Open your Facebook timeline. You will come across many videos automatically. Upon clicking the three-dotted icon on the corner of the post, you will find an option called Embed. Other social media platforms also offer a similar opportunity. In the above two tricks, you integrate your website to social media sites. Using the embed function is just the opposite. You will use your social media page to integrate your website.

Clicking on the embed option on one of your social media posts will give you a code that you can use on your official website. Now here’s the tricky part. To integrate the bar on your website, you need to open your WordPress editor for the page where you want the post to pop up. Switch to the text editor of that page and paste your code there. When you switch to the page’s visual editor, you will see the post appear on the website.
Chris believes that smart work can help your business grow quicker than you expect. And one smart trick to take advantage of is integrating your WordPress website with social media. This simple, yet often overlooked tactic can make a massive difference in the number of targeted customers you generate.

The post Chris Hughes Suggests 3 Tricks to Integrate Your WordPress Website with Social Media appeared first on Social Media Explorer.

1.) Asking for Feedback

It’s not uncommon to see different companies asking their customers how they did. This is all about soliciting feedback. Not only does this help businesses to identify where they could improve their operations but also demonstrates to the customers that they care about their opinion and providing them with a quality product/service. However, this isn’t a completely altruistic act. Sometimes, simply asking someone to leave a review means they are more likely to leave a good one. Bearing in mind good reviews are good press, asking for feedback works in your business’s favour in more ways than just customer relationship management.

2.) Email Marketing

Email marketing is a form of permission-based advertising, as people can only receive messages from businesses if they’ve agreed to sign up. If you manage to get your foot in the door with email marketing, this is a brilliant way to build a good relationship with your customers. For example, within a monthly e-newsletter, you can provide free information or special subscriber promotions. Resultantly, users feel like they have made an excellent deal by subscribing to you, thereby ensuring their loyalty for the future. Email marketing is also a brilliant way to deliver tailored content to customers, such as product recommendations based on their search history. Once again, this deepens their appreciation for your company. Check out this list of the best email marketing platforms to see how else they could benefit your business.

3.) Increase Interactions

People are more likely to remember and thereby shop with your company if you interact with them. For example, you will often see companies replying to the messages that customers leave on their social media posts. Whether these are humorous interactions or addressing genuine concerns, you are bound to improve your relationships with your customers. By showing people they are seen and heard, they feel more valued and should return to your business. Just don’t go overboard or become intrusive when doing so because customers won’t appreciate that, either.

4.) Loyalty Schemes

If you want to guarantee a returning source of income for your company, then it’s worth introducing a loyalty scheme into your services. A popular example of this is offering customers free coffee after they visit your café three or more times. Retailers and supermarkets also have things like loyalty cards which accrue shop credit whenever the customer buys with them. As everyone wants to save money wherever they can, this means people are more likely to shop with you. To build a stronger relationship with customers beyond your typical loyalty schemes, we recommend throwing in special rewards from time to time, too. These will come as a surprise and make customers feel especially appreciated. Though this might cost your business a little money, it will undoubtedly pay off in the end.

These are some different tips for building a better relationship with your customers. Putting in a little more money and effort will make a big difference.

The post 4 Different Ways to Build a Better Relationship with Your Customers appeared first on Social Media Explorer.

A common misconception about customer retention is the idea that customer retention happens after you have a customer. In reality, customer retention begins with marketing. There are a variety of marketing strategies and tactics you can use to increase customer retention. 

In this post, I’ll provide you with three tips you can use to retain customers throughout the buyer’s journey and following the sale. 

Let’s dive in. 

Tip #1: Use copywriting to create a great customer experience 

Great customer service begins with your marketing. A recent report found that “50 percent of customers are likely to switch brands if a company fails to anticipate their needs.” 

Here’s where it gets worse. 

• 74 percent of customers will switch if brands have a difficult checkout process
• 52 percent will switch if brands don’t make an effort to personalize communications for them 
• 50 percent will leave if brands don’t provide an easy-to-use mobile experience

This is where copywriting comes in. 

If you’ve done the upfront work to identify your ideal customer via demographics, psychographics, and ethnographics, you should have a clear idea of the words you’ll need to use with your visitors, followers, and customers. 

This is where it starts. 

If you haven’t done the upfront work required to create content that resonates with your target audience, your results will be hit or miss. You want your customers to come away with the feeling “they get me, they really get me.” 

How do you do this? 

You create content that speaks to their problems, offers a solution, but approaches it using the culture and language. The more closely attuned your content is to your customer, the more your content will resonate with them.  

If customers believe you’re listening to them and working to anticipate their needs, they’re far more likely to stay.  

Tip #2: Build relationships using email automation

Thirteen years ago, Slate predicted the end of email.  Research from Statista shows that it’s the opposite. Email continues to grow at a brisk pace year-over-year, with a projected 4.3 billion users in 2023. Data from Litmus shows email produces $42 for every $1 invested.

Email is still a good investment.

But can it be used to build a strong relationship with customers? 

Absolutely. 

Automated email marketing campaigns can be used in a variety of tactics throughout the buyer’s journey. You can use them to: 

• Onboard new customers
• Answer questions in a Q&A format 
• Provide exclusive content to subscribers
• Share curated content
• Request feedback from subscriber or customer advisory boards
• Create loyalty and rewards programs

In his book, the Invisible Selling Machine, Ryan Deiss outlines the five types of messages you’ll need to send in your emails. 

1. Indoctrination: This step is an introduction — you introduce your brand and yourself to subscribers, set expectations, and begin building relationships with your subscribers. 
2. Engagement: This step involves discussing interests and desires with your subscribers and encouraging them to purchase a relevant solution (e.g., product or service) to their desire or problem. 
3. Ascension: Encouraging your customers to improve or upgrade their experience via repeat purchases.
4. Segmentation: Interview your customers to learn more about what they want to learn, consume, or purchase from you next. 
5. Re-engagement/win back: Restoring a relationship with subscribers or customers who have gone cold. 

Using the various types of emails and the messages above, you can create campaigns that are appealing, engaging, and, most importantly, profitable. All of this falls flat if you don’t have the right email service provider. 

Here’s why this matters. 

Some email providers have limits on the number of emails you can send. Several email providers don’t provide the automation functionality you need; some say they offer automation but place severe restrictions on the messages you can send. 

What should email automation provide? 

“You should be able to automate your marketing workflows, track your stats, send more and better emails, and, most importantly, build a deeper relationship with your visitors.” Choosing the right provider is just as important as the emails themselves. 

In addition to the usual details like features, deliverability rates, plans, and pricing, you’ll also need specifics on features and product fit. If you’re running an ecommerce store, for example, you’ll need a provider that integrates with your shopping cart.   

Tip #3: Exit interviews and surveys

This is one of the most painful parts of marketing, but it’s definitely a best practice. According to Esteban Kolsky, former CEO of ThinkJar “Only 1 out of 26 unhappy customers complain. The rest churn. A lesson here is that companies should not view absence of feedback as a sign of satisfaction. The true enemy is indifference.” 

A study by Clutch.co supported these findings, stating that 81 percent of online shoppers do not write reviews. This is the feedback that you need to hear  — no matter how painful or unpleasant the experience may be. These exit interviews are the keys to customer retention. 

Exit interviews and surveys are essential. 

They provide you with the customer feedback you need to make important changes in your business. Maybe your customers had an unpleasant experience. Perhaps they’re struggling with your onboarding process. Or they don’t feel they’ve received the value you’ve promised. 

Asking is the only way you’ll find out. 

When you extract this feedback from customers, it hurts; it’s a bittersweet pill to swallow. But it’s essential if you’d like to keep the rest of your customers. What if you don’t know what to ask?

That’s easy.

Just ask your customers any of the following questions. 

1. Did we make you happy? 
2. What did we do well? 
3. What could we improve?

Give your customers the psychological safety they need (so they’re not worried about hurting your feelings) then, sit back and listen. These exit interviews will provide you with a significant amount of data if you’re consistently requesting feedback. 

 Increase customer retention with these best practices 

Customer retention begins with your marketing, but it takes place throughout the customer lifecycle. As we’ve seen, there are a variety of marketing best practices you can use to improve customer retention. 

Your content shows customers you understand them, email automation enables you to build strong relationships with subscribers and customers. Exit interviews and surveys identify retention barriers and confirm your upfront research. 

It’s a cycle that fuels growth.

Use these marketing best practices to retain the customers you’ve worked so hard to attract. 

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