Real Time Understanding
We all know that social media data is driving us towards thinking about our business...
March 2013
Malcolm De Leo Where to Put That Extra Dough in Your Marketing Budget
Recently I was asked by a small business owner a question I’ve heard all too...
Jason Spooner The Horse Boy Foundation – #GivingTuesday
Autism is something that I’m very aware of since my sister is the Co-Founder of...
C.C. Chapman Social Media’s Dirty Little Secrets
It’s fluff. When most companies think about social media they think of going “viral”, building...
Nichole Kelly The Ultimate Status Check For Social Media Monitoring
Real-time reactive marketing works for one Louisville restaurant. What happened to all the others?
Jason Falls Is Content Discoverability the Holy Grail of Marketing?
Marketers are understandably skeptical whenever a new tool offers to revolutionize the efficiency of their marketing spend. It still remains…
Kat French Coke’s sugar-coated ‘commitment’
Sometimes I’m ashamed to be a marketer. Most days, I believe in what I do and...
Doug Kessler When Small Businesses Shouldn’t Do Social Media
I talk to a lot of owners of small companies and I get asked all...
Stephanie Schwab The Evolution of the Sales Funnel [CARTOON]
This cartoon was inspired after having read Nichole Kelly’s post, The Death of the Sales Funnel...
Mark Anderson DonorsChoose.org – #GivingTuesday
As a fundraising coach, I help nonprofits raise unrestricted dollars–gifts that they can use as...
Marc A. Pitman How Net Promoter Can Revolutionize Your Digital Marketing
Net Promoter is a simple methodology of asking prospects or customers how likely they are...
Facebook Saturation
The saturation of advertising messages on Facebook has users complaining, marketers wonder and the network profiting. What it all means.