The Case of Creative Myopia
Great advertising can often be found at the balance between art and science. Compelling creative...
Advertising
Jason Falls Not the Best Thing Since Sliced Bre.ad
About two weeks ago a new online service called “Bre.ad” was made publicly available. At...
Adam Helweh New Sponsors Provide Value For SME Readers
As we told you in a post last month, we’ve begun to experiment with advertising...
Why Big Brands Won’t Advertise On Your Blog
Today at BlogWorld & New Media Expo, I’m giving a talk on brands and blogs....
Thank You To Our Sponsors!
You’ve probably noticed a few more advertisements dotted around here on Social Media Explorer. With...
Linqia Offers Paid Placement Of Social Content
Community managers want to monetize what they’re doing. Brands want to reach niche communities with...
B to B Companies: Social Marketing and A Cautionary Tale
Dear John, I’m sorry to have to say this to you but I don’t want...
Ilana Rabinowitz The Unspoken Evil Of The RFP
The RFP must die. Or at least the way the process has evolved in today’s...
6 Ways to Prep for Advertising Online
Editor’s Note: This is a guest post by Cam Lay, Director of Marketing for Yodle,...
What The Online Conversation Says About Super Bowl Ads
One of the cool things about working with NetBase on a series of webinars is...
Why Advertising Agencies Struggle With Social Media
The day an advertising agency’s creatives (art directors and copywriters) truly “get” social media and...
How To Light My Fire: Authentic Word of Mouth Movements
Last week there was some really good discussion going on over at the Brains On...
Heather Rast