I’m currently reading The Dude and the Zen Master. It is a great read as you are allowed to be a fly on the wall for a series of conversations between two friends. One of them happens to be the actor and photographer Jeff Bridges who I’m a big fan of. They get into a big conversation about starving children in our country and the work he is doing as an ambassador for the No Kid Hungry campaign from Share our Strength.

The timing couldn’t have been better as I was getting ready to sit down and write this week’s #GivingTuesday post.

The No Kid Hungry campaign connects kids in need with nutritious food and teaches their families how to cook healthy, affordable meals. The campaign also engages the public to make ending childhood hunger a national priority.

Share Our Strength began in the basement of a row house on Capitol Hill in 1984, in response to the ‘84-‘85 famine in Ethiopia. Brother and sister Bill and Debbie Shore started the organization with the belief that everyone has a strength to share in the global fight against hunger and poverty, and that in these shared strengths lie sustainable solutions.

Stop and think about the fact that 1 in 5 American children struggle with having enough food to eat. That should shock and appall you. Just think about how much food you and your family threw away last week and then realize that we are talking about 16 million kids.

What I love about this initiative is that while they will happily take your donation, they really want your actions and words to do the heavy lifting.

They’ve embraced social media to make it very easy for anyone to tweet out the latest statistics or to share a video on Facebook. They realize that educating our country about this problem is the first step to finding a solution.

As a parent, I was psyched to discover a youth focused site so that our children can also become aware of the issue and take their own actions to help.

No Kid Hungry does a great job of educating everyone about the problem and giving tangible and easy things that can be done by anyone to make a difference. They’ve also partnered with some great organizations that both help get the word out, but also are working towards helping end the campaign by making sure our kids get food.

We live in one of the greatest nations in the world and the fact that we still have children every day wondering where their next meal will come from angers me. If we can’t take care of our own children, who will?

Please consider donating, subscribing or taking action today to No Kid Hungry. The hungry children of our country thank you.

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By C.C. Chapman

C.C. Chapman is the Chief Marketing Officer of YSN and the Founder of The Cleon Foundation. He is the best-selling author of Amazing Things Will Happen and Content Rules. C.C. is a professional speaker, photographer and explorer. He is a graduate of Bentley University and you can find out more about him at CC-Chapman.com.

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