Best Tools to Create Images for Social Media Posts
Creating strong visual social media content is key — consumers are visual by nature, making...
Doug Kessler
Doug Kessler Social Media Sycophancy
Sometimes I feel like the vast social mediascape is just one huge, fake, mutual admiration...
“It Won’t Work. We Tried That”
Marketing is all about generating ideas and picking the best ones to execute. Really good...
Big Social Data: The Second Era Starts
In case you missed the memo and the pre-recorded fanfare: we’ve just entered the second...
Feeding the Social Beast
I’m starting to wonder about the whole social media equation and whether the penalties and...
Talking to Young Marketers about Social Masturbation
If you spend enough time on social media, you start to notice that it has...
Forget about Personas. Meet some real people.
As new disciplines emerge – like content marketing in the digital age – new jargon...
In Praise of Vanity Metrics
In a recent Velocity Content Marketing Hangout, Joe Chernov said something interesting. In fact, he...
Coke’s sugar-coated ‘commitment’
Sometimes I’m ashamed to be a marketer. Most days, I believe in what I do and...