Top 5 Digital Marketing Courses for Gaining a Competitive Advantage

Career opportunities in digital marketing are on the rise. One industry report claims that 44% – in other words, nearly half – of businesses plan on bringing in more marketing talent, with the main focus being digital marketing. The reality is that knowing how to build a digital presence and reach out to target audiences online has become a necessity for businesses of all sizes.

This means that not only is there currently a demand for digital marketing professionals, but that we can also expect to see that demand grow in the future. What can you do now to secure a piece of your own success in the industry? Start by taking a digital marketing certification course to polish your skills, develop insights and achieve a certificate as a bonus addition to your credentials. Here are the top 5 digital marketing certification courses that are available today.

Simplilearn’s Digital Marketing Course – Digital Marketing Certified Associate Certification Training

There are plenty of courses out there, but few that approach digital marketing from every angle. When you’re looking to become certified, it’s important that you have acquired every skill to enhance your potential for success. Simplilearn’s Digital Marketing Course is a complete, comprehensive option that will help you master every digital marketing discipline.

Simplilearn’s Digital Marketing Course is ideal for a range of professionals, including those who are just starting in the world of marketing, and business professionals who are looking to build upon their existing skillset. Completing this course and becoming certified will instantly boost your professional value and prepare you for a variety of exciting careers in digital marketing.

Course Features:

• Courses that provide in-depth knowledge of the leading digital marketing disciplines, including SEO, PPC, social media, content marketing, mobile marketing, email marketing, web analytics, and conversion optimization.
• Specialized training in using key digital marketing tools
• Self-paced learning, online classroom flexi-pass and corporate training options available
• Projects that provide real-life, hands-on digital marketing experience
• More than 50 hours of training led by top instructors, including Silicon Valley authors
• Preparation for key industry exams such as OMCA, Google Ads, Google Analytics, Facebook and other social media marketing certifications
• One of the most affordable, high-quality certification programs available
• Perfect for business professionals, entrepreneurs, students and marketers looking to broaden their skills

Digital Marketing Institute’s Certification for Digital Marketing & Sales Professionals

The Digital Marketing Institute offers a range of certification courses that are explicitly designed for every level of digital marketing experience. Course options include Certified Digital Marketing Professional, Certified Digital Marketing Leader and Certified Digital Marketing Master.

Whether you’re approaching a career in digital marketing from the starting line, or you have been working in the industry for years and you’re ready to level up your career opportunities and learning potential, the Digital Marketing Institute has a course that will fit your professional learning needs.

Course Features:

• Certified Digital Marketing Professional course designed to help you understand the key philosophies of digital strategies and learn the nuances of consumer behaviors.
• 30 lecture hours that can be worked into your already busy lifestyle
• Advanced course options that prepare participants for senior-level marketing positions
• Expertly designed modules that cover the important facets of digital marketing

American Marketing Association PCM Digital Marketing Exam Preparation

The American Marketing Association, also known as the AMA, partnered with LinkedIn learning to provide a series of courses designed to take you on a learning path that will culminate in complete preparation for the Professional Certified Marketer (PCM) certification.

The AMA PCM certification training is hard-hitting, providing participants with the knowledge they need to pass the exam and secure a position in the fast-growing, dynamic field of digital marketing.

Course Features:

• Flexible learning options
• Thoughtfully curated course training for one of the most rigorous certification exams
• Designed for professionals with at least 7 years of professional marketing experience, or a related bachelor’s or master’s degree with 2 to 4 years of marketing experience
• Self-directed knowledge pathways
• Participants are given up to three chances to pass the exam

MarketMotive’s Digital Marketing Certification Course

MarketMotive presents their Digital Marketing Certified Associate (DMCA) course to assist professionals in boosting their capabilities in core digital marketing strategies. This course prepares participants to enter the field with an industry-ready skillset that allows them to step right into the action. By completing this course, participants gain knowledge in core marketing principals, along with the ability to apply tools and marketing concepts to real life, brand building scenarios.

Course Features:

• Detailed instruction in core domains, including SEO, PPC, social media marketing, content marketing, and more
• Hands-on training in industry-focused tools like Google Adwords and Google Analytics
• Focus on how to develop marketing messaging for targeted audiences
• More than 50 hours of instructor lead training
• More than 40 hours of instructional video

EdX Wharton Digital Marketing

EdX and Wharton University of Pennsylvania present a 4-course digital marketing program that provides participants with the essential digital marketing skills they need to gain a competitive advantage in the industry.

For professionals that are looking to bridge the digital skills gap and want the designation of certification from one of the top university marketing programs, the EdX Wharton course path will provide the knowledge and skills you need to move forward in the industry.

Course Features:

• A 4-course program designed for professionals with an average time commitment of 3-5 hours per week
• Courses cover a scope of marketing topics from the fundamentals of digital marketing to managing customer relationships
• Focus on leveraging new business models for e-commerce businesses
• Learn current market research tactics including regression analysis and conjoint analysis
• Earn a professional certificate upon completion

Businesses in every industry depend upon digital marketing professionals to help them stand out in the massive digital crowd and get noticed. As more brands realize this, the demand for professionals with excellent marketing skills and certifications is going to continue to grow. How are you preparing yourself for future success in the industry?

A digital marketing certification course is an essential step in gaining the skills and confidence you need to establish yourself in one of the most critical areas of marketing today. Contact Simplilearn to discover more about our digital marketing course options and certifications and how we can help you elevate your career potential.